Author: Christopher Schwarz
Publisher:
ISBN: 9780990623076
Category :
Languages : en
Pages :

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Book Description

Author: David Airey
Publisher: Rockport Publishers
ISBN: 1631595946
Category : Design
Languages : en
Pages : 291

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Book Description
Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.

Author: Jon Huddy
Publisher: American College Emergency Physicians
ISBN:
Category : Hospitals
Languages : en
Pages : 252

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Book Description
A new book from ACEP that will help you participate effectively-or lead the way-in the successful design of your emergency department. Emergency Department Design will teach you the design and planning process so that you and other caregivers can make decisions about what's best for your department. Whether you're building a new department, remodeling an existing one, expanding, or simply adding a new service, the critical decisions you'll make must be based on an understanding of the design process. Time and time again, the best results are achieved when caregivers drive this process, working with design professionals to plan not just for today's patients, but also for those of the future. Read this book and learn how to: Assess your space needs Set physical design goals that meet operational outcomes Define the scope of your project Select a design professional Evaluate the "workability" of proposed design solutions ...and much more. You'll minimize the complexity of the challenge, reduce wasted time, and focus on creating a design that fulfills your vision of how emergency care should be provided. The author is Jon Huddy, AIA, with FreemanWhite, Inc., a nationally renowned architectural firm specializing in emergency department design. Mr. Huddy brings a passion for emergency department design, a commitment to include caregivers in the design process, and an entertaining, energetic presentation style to this book. Michael T. Rapp, MD, JD, FACEP, past president of ACEP, served as editor and contributed his insights in a special introductory chapter, "The Emergency Physician's Perspective." Plus, more than 20 other emergency care professionals and architects have contributed case studies and "pearls and pitfalls" from their own personal experiences with emergency department design projects.

Author: Jeanne W. Ross
Publisher: MIT Press
ISBN: 0262542765
Category : Business & Economics
Languages : en
Pages : 205

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Book Description
One of Forbes's Top Ten Technology Books of the Year How to redesign ‘big, old’ companies for digital success—featuring a survey of 300+ business leaders and 30+ global organizations, including Amazon, Uber, LEGO, Toyota North America, Philips, and USAA. Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success through 5 key building blocks: • Shared Customer Insights • Operational Backbone • Digital Platform • Accountability Framework • External Developer Platform In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, business design has become a critical management responsibility. Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions—and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy. Designed for Digital offers practical advice on digital transformation, with examples that include Amazon, BNY Mellon, DBS Bank, LEGO, Philips, Schneider Electric, USAA, and many other global organizations. Drawing on 5 years of research and in-depth case studies, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape.

Author: Amy Patrick
Publisher: Oxford South Press
ISBN: 1946166286
Category : Young Adult Fiction
Languages : en
Pages : 251

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Book Description
How can you trust your heart… when you’re not even sure it’s real? Seventeen-year-old Mireya and her classmates are the youngest people alive on Earth in 2055, kept protected on a military base she’s never left. She’s never wanted to leave, never questioned why she’s been content to stay there her whole life—until she runs into Heath. Actually, he bumped into her with his Gideon Corp delivery van. She’s not hurt, but she is baffled. Why did the alluring young guy look at her like he knew her? And why did he seem shocked at her very average eye color? When one-by-one her friends visit the physician and come back acting like strangers, Mireya decides to venture beyond the gates of the base to search for answers. And for Heath. What she’ll find is the imposing walls surrounding Gideon Corp, the world’s largest corporation, hide many secrets about the cataclysmic global event that wiped out the world’s children—and perhaps even about Mireya herself. DESIGNED is a gripping and romantic, action-packed dystopian science fiction novel set in a near future America and is perfect for readers who loved Suzanne Collins' Hunger Games, Veronica Roth's Divergent, Scott Westerfield's Uglies, and Kiera Cass' Selection series.

Author: Alessandra Wood
Publisher: Routledge
ISBN: 0429796633
Category : Architecture
Languages : en
Pages : 292

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Book Description
Designed to Sell presents an engaging account of mid-twentieth-century department store design and display in America from the 1930s to the 1960s. It traces the development of postwar philosophies of retail design that embodied aesthetics and function and new modes of merchandise display, resulting in the emergence of a new type of industrial designer. The evolution of aesthetics in department stores during this period reflected larger cultural shifts in consumer behaviour and lifestyle. Designed to Sell explores these changes using five key case studies and original archival sources to reveal the link between designers and consumption beyond the design of individual objects. It argues that design is not simply connected to retail consumption, but that it is capable of controlling how and where customers shop and what they are drawn to purchase. This book contextualises this discussion and brings it up to date for students and scholars interested in design, retail, and interior history.

Author: David Airey
Publisher: Rockport Publishers
ISBN: 076038407X
Category : Design
Languages : en
Pages : 242

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Book Description
Delve into the fascinating world of visual identities with Identity Designed: The Process, an essential resource by renowned graphic designer David Airey. In this comprehensive and insightful book, Airey guides you through the four fundamental stages of the design process: research, strategy, design, and implementation. Written for a diverse audience, from design students to professionals in a range of roles, his unique insights and practical advice will help you succeed in crafting and managing impactful visual identities. Drawing upon his expertise and extensive knowledge of the design profession, Airey not only shares lessons learned from projects he’s worked on throughout his successful career—he also features compelling case studies from top-level design studios such as Frost*collective, Pentagram, Bond, Bielke&Yang, Manual, DutchScot, and many more. These case studies serve as illuminating examples, showcasing the application of effective identity design principles in everyday contexts. With its practical approach and thought-provoking analysis, Identity Designed: The Process equips you with the essential knowledge and tools needed to develop enduring, distinctive identities. By emphasizing the symbiotic relationship between creativity and strategic thinking, Airey guides you through the process of designing identities that resonate, that convey a persuasive brand narrative, and that ultimately improve how businesses function. Whether you’re a student or teacher looking for an updated reference, professional designer wanting to grow and refine your skills, a design enthusiast seeking inspiration, a marketing expert needing to improve company communications, or a business owner aiming to enhance your brand’s visual presence, Identity Designed: The Process is an invaluable resource. It will help you make intentional creative choices to positively shape and transform the visual world around you.

Author: Carlo Strenger
Publisher: Routledge
ISBN: 1134912730
Category : Psychology
Languages : en
Pages : 197

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Book Description
What can contemporary psychoanalysis bring to the understanding of Generation X, a cohort for whom the trivialization of a dizzying array of possible experiences teamed with the pressure to lead spectacular lives often leads to diffuse feelings of confusion, depression, and disorientation. The Designed Self chronicles Strenger's therapeutic encounters with five extraordinarily gifted young adults for whom the ideal of authenticity long associated with the Baby-Boom generation was supplanted by the need to experiment endlessly with the self. Perpetual self-experimentation, constantly reinforced by the media, came to encompass everything from career choice, to hair color, to body shape, to gender identity. In compelling clinical stories, Strenger introduces us to patients for whom the project of shaping the self had become a cultural imperative no less than an expression of individuality. At once insightful and cautionary, The Designed Self investigates how psychoanalysis must change if it is to claim cultural relevance and therapeutic effectiveness in The Age of the Designed Self.

Author: United States. Congress. House. Committee on Government Operations
Publisher:
ISBN:
Category :
Languages : en
Pages : 270

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Book Description

Author: Carolyn Keene
Publisher: Simon and Schuster
ISBN: 1442423803
Category : Juvenile Fiction
Languages : en
Pages : 75

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Book Description
Eight-year-old supersleuth Nancy Drew must solve a crime of fashion! Nancy Drew and her classmates have the chance to submit their own fashion designs to a big-time competition—and the chance to model their designs in a fashion show. On a team with her best friends George and Bess, Nancy comes up with some truly original clothing ideas and her team is chosen! But someone keeps sabotaging the contest along the way—stealing designs, hiding sample pieces, and tripping up the models. Can the Clue Crew find the culprit before the River Heights fashion show is canceled