Author: Jan Kunigk
Publisher: "O'Reilly Media, Inc."
ISBN: 1491969229
Category : Computers
Languages : en
Pages : 688
Book Description
There’s a lot of information about big data technologies, but splicing these technologies into an end-to-end enterprise data platform is a daunting task not widely covered. With this practical book, you’ll learn how to build big data infrastructure both on-premises and in the cloud and successfully architect a modern data platform. Ideal for enterprise architects, IT managers, application architects, and data engineers, this book shows you how to overcome the many challenges that emerge during Hadoop projects. You’ll explore the vast landscape of tools available in the Hadoop and big data realm in a thorough technical primer before diving into: Infrastructure: Look at all component layers in a modern data platform, from the server to the data center, to establish a solid foundation for data in your enterprise Platform: Understand aspects of deployment, operation, security, high availability, and disaster recovery, along with everything you need to know to integrate your platform with the rest of your enterprise IT Taking Hadoop to the cloud: Learn the important architectural aspects of running a big data platform in the cloud while maintaining enterprise security and high availability
Architecting Modern Data Platforms
Author: Jan Kunigk
Publisher: "O'Reilly Media, Inc."
ISBN: 1491969229
Category : Computers
Languages : en
Pages : 688
Book Description
There’s a lot of information about big data technologies, but splicing these technologies into an end-to-end enterprise data platform is a daunting task not widely covered. With this practical book, you’ll learn how to build big data infrastructure both on-premises and in the cloud and successfully architect a modern data platform. Ideal for enterprise architects, IT managers, application architects, and data engineers, this book shows you how to overcome the many challenges that emerge during Hadoop projects. You’ll explore the vast landscape of tools available in the Hadoop and big data realm in a thorough technical primer before diving into: Infrastructure: Look at all component layers in a modern data platform, from the server to the data center, to establish a solid foundation for data in your enterprise Platform: Understand aspects of deployment, operation, security, high availability, and disaster recovery, along with everything you need to know to integrate your platform with the rest of your enterprise IT Taking Hadoop to the cloud: Learn the important architectural aspects of running a big data platform in the cloud while maintaining enterprise security and high availability
Publisher: "O'Reilly Media, Inc."
ISBN: 1491969229
Category : Computers
Languages : en
Pages : 688
Book Description
There’s a lot of information about big data technologies, but splicing these technologies into an end-to-end enterprise data platform is a daunting task not widely covered. With this practical book, you’ll learn how to build big data infrastructure both on-premises and in the cloud and successfully architect a modern data platform. Ideal for enterprise architects, IT managers, application architects, and data engineers, this book shows you how to overcome the many challenges that emerge during Hadoop projects. You’ll explore the vast landscape of tools available in the Hadoop and big data realm in a thorough technical primer before diving into: Infrastructure: Look at all component layers in a modern data platform, from the server to the data center, to establish a solid foundation for data in your enterprise Platform: Understand aspects of deployment, operation, security, high availability, and disaster recovery, along with everything you need to know to integrate your platform with the rest of your enterprise IT Taking Hadoop to the cloud: Learn the important architectural aspects of running a big data platform in the cloud while maintaining enterprise security and high availability
The Self-Service Data Roadmap
Author: Sandeep Uttamchandani
Publisher: "O'Reilly Media, Inc."
ISBN: 1492075205
Category : Computers
Languages : en
Pages : 297
Book Description
Data-driven insights are a key competitive advantage for any industry today, but deriving insights from raw data can still take days or weeks. Most organizations can’t scale data science teams fast enough to keep up with the growing amounts of data to transform. What’s the answer? Self-service data. With this practical book, data engineers, data scientists, and team managers will learn how to build a self-service data science platform that helps anyone in your organization extract insights from data. Sandeep Uttamchandani provides a scorecard to track and address bottlenecks that slow down time to insight across data discovery, transformation, processing, and production. This book bridges the gap between data scientists bottlenecked by engineering realities and data engineers unclear about ways to make self-service work. Build a self-service portal to support data discovery, quality, lineage, and governance Select the best approach for each self-service capability using open source cloud technologies Tailor self-service for the people, processes, and technology maturity of your data platform Implement capabilities to democratize data and reduce time to insight Scale your self-service portal to support a large number of users within your organization
Publisher: "O'Reilly Media, Inc."
ISBN: 1492075205
Category : Computers
Languages : en
Pages : 297
Book Description
Data-driven insights are a key competitive advantage for any industry today, but deriving insights from raw data can still take days or weeks. Most organizations can’t scale data science teams fast enough to keep up with the growing amounts of data to transform. What’s the answer? Self-service data. With this practical book, data engineers, data scientists, and team managers will learn how to build a self-service data science platform that helps anyone in your organization extract insights from data. Sandeep Uttamchandani provides a scorecard to track and address bottlenecks that slow down time to insight across data discovery, transformation, processing, and production. This book bridges the gap between data scientists bottlenecked by engineering realities and data engineers unclear about ways to make self-service work. Build a self-service portal to support data discovery, quality, lineage, and governance Select the best approach for each self-service capability using open source cloud technologies Tailor self-service for the people, processes, and technology maturity of your data platform Implement capabilities to democratize data and reduce time to insight Scale your self-service portal to support a large number of users within your organization
The Complete Guide to Software As a Service
Author: Robert Michon
Publisher: Createspace Independent Publishing Platform
ISBN: 9781546308492
Category :
Languages : en
Pages : 230
Book Description
The Complete Guide to Software as a Service is truly "everything you need to know about SaaS." This is the only book available today that covers the multiple facets of the SaaS model: functional, operational, technical, security and financial. Starting with the definition and the origins of SaaS, it gives a 360-degree view of the inner workings of a SaaS business. This book is a must read for entrepreneurs who are launching a SaaS company. Learn the six ways to fail your SaaS start-up. It will also guide any software company who is transitioning from an on-premise license model to SaaS. Learn what IT and business functions must evolve when moving from one business model to the next. It also provides useful information and insight to different functional managers within a SaaS company. As well, users of SaaS software will become more knowledgeable clients of their SaaS providers after reading this book. Learn how to "read between the lines" of your SaaS contract and focus on the clauses where you have real negotiating power. For anyone interested in learning more about this important shift in the software industry, this book fills a void that exists today in the world of SaaS.
Publisher: Createspace Independent Publishing Platform
ISBN: 9781546308492
Category :
Languages : en
Pages : 230
Book Description
The Complete Guide to Software as a Service is truly "everything you need to know about SaaS." This is the only book available today that covers the multiple facets of the SaaS model: functional, operational, technical, security and financial. Starting with the definition and the origins of SaaS, it gives a 360-degree view of the inner workings of a SaaS business. This book is a must read for entrepreneurs who are launching a SaaS company. Learn the six ways to fail your SaaS start-up. It will also guide any software company who is transitioning from an on-premise license model to SaaS. Learn what IT and business functions must evolve when moving from one business model to the next. It also provides useful information and insight to different functional managers within a SaaS company. As well, users of SaaS software will become more knowledgeable clients of their SaaS providers after reading this book. Learn how to "read between the lines" of your SaaS contract and focus on the clauses where you have real negotiating power. For anyone interested in learning more about this important shift in the software industry, this book fills a void that exists today in the world of SaaS.
Data Mesh
Author: Zhamak Dehghani
Publisher: "O'Reilly Media, Inc."
ISBN: 1492092363
Category : Computers
Languages : en
Pages : 387
Book Description
Many enterprises are investing in a next-generation data lake, hoping to democratize data at scale to provide business insights and ultimately make automated intelligent decisions. In this practical book, author Zhamak Dehghani reveals that, despite the time, money, and effort poured into them, data warehouses and data lakes fail when applied at the scale and speed of today's organizations. A distributed data mesh is a better choice. Dehghani guides architects, technical leaders, and decision makers on their journey from monolithic big data architecture to a sociotechnical paradigm that draws from modern distributed architecture. A data mesh considers domains as a first-class concern, applies platform thinking to create self-serve data infrastructure, treats data as a product, and introduces a federated and computational model of data governance. This book shows you why and how. Examine the current data landscape from the perspective of business and organizational needs, environmental challenges, and existing architectures Analyze the landscape's underlying characteristics and failure modes Get a complete introduction to data mesh principles and its constituents Learn how to design a data mesh architecture Move beyond a monolithic data lake to a distributed data mesh.
Publisher: "O'Reilly Media, Inc."
ISBN: 1492092363
Category : Computers
Languages : en
Pages : 387
Book Description
Many enterprises are investing in a next-generation data lake, hoping to democratize data at scale to provide business insights and ultimately make automated intelligent decisions. In this practical book, author Zhamak Dehghani reveals that, despite the time, money, and effort poured into them, data warehouses and data lakes fail when applied at the scale and speed of today's organizations. A distributed data mesh is a better choice. Dehghani guides architects, technical leaders, and decision makers on their journey from monolithic big data architecture to a sociotechnical paradigm that draws from modern distributed architecture. A data mesh considers domains as a first-class concern, applies platform thinking to create self-serve data infrastructure, treats data as a product, and introduces a federated and computational model of data governance. This book shows you why and how. Examine the current data landscape from the perspective of business and organizational needs, environmental challenges, and existing architectures Analyze the landscape's underlying characteristics and failure modes Get a complete introduction to data mesh principles and its constituents Learn how to design a data mesh architecture Move beyond a monolithic data lake to a distributed data mesh.
Cassandra: The Definitive Guide
Author: Jeff Carpenter
Publisher: O'Reilly Media
ISBN: 1098115139
Category : Computers
Languages : en
Pages : 429
Book Description
Imagine what you could do if scalability wasn't a problem. With this hands-on guide, you’ll learn how the Cassandra database management system handles hundreds of terabytes of data while remaining highly available across multiple data centers. This third edition—updated for Cassandra 4.0—provides the technical details and practical examples you need to put this database to work in a production environment. Authors Jeff Carpenter and Eben Hewitt demonstrate the advantages of Cassandra’s nonrelational design, with special attention to data modeling. If you’re a developer, DBA, or application architect looking to solve a database scaling issue or future-proof your application, this guide helps you harness Cassandra’s speed and flexibility. Understand Cassandra’s distributed and decentralized structure Use the Cassandra Query Language (CQL) and cqlsh—the CQL shell Create a working data model and compare it with an equivalent relational model Develop sample applications using client drivers for languages including Java, Python, and Node.js Explore cluster topology and learn how nodes exchange data
Publisher: O'Reilly Media
ISBN: 1098115139
Category : Computers
Languages : en
Pages : 429
Book Description
Imagine what you could do if scalability wasn't a problem. With this hands-on guide, you’ll learn how the Cassandra database management system handles hundreds of terabytes of data while remaining highly available across multiple data centers. This third edition—updated for Cassandra 4.0—provides the technical details and practical examples you need to put this database to work in a production environment. Authors Jeff Carpenter and Eben Hewitt demonstrate the advantages of Cassandra’s nonrelational design, with special attention to data modeling. If you’re a developer, DBA, or application architect looking to solve a database scaling issue or future-proof your application, this guide helps you harness Cassandra’s speed and flexibility. Understand Cassandra’s distributed and decentralized structure Use the Cassandra Query Language (CQL) and cqlsh—the CQL shell Create a working data model and compare it with an equivalent relational model Develop sample applications using client drivers for languages including Java, Python, and Node.js Explore cluster topology and learn how nodes exchange data
Designing Cloud Data Platforms
Author: Danil Zburivsky
Publisher: Simon and Schuster
ISBN: 1617296449
Category : Computers
Languages : en
Pages : 334
Book Description
Centralized data warehouses, the long-time defacto standard for housing data for analytics, are rapidly giving way to multi-faceted cloud data platforms. Companies that embrace modern cloud data platforms benefit from an integrated view of their business using all of their data and can take advantage of advanced analytic practices to drive predictions and as yet unimagined data services. Designing Cloud Data Platforms is an hands-on guide to envisioning and designing a modern scalable data platform that takes full advantage of the flexibility of the cloud. As you read, you''ll learn the core components of a cloud data platform design, along with the role of key technologies like Spark and Kafka Streams. You''ll also explore setting up processes to manage cloud-based data, keep it secure, and using advanced analytic and BI tools to analyse it. about the technology Access to affordable, dependable, serverless cloud services has revolutionized the way organizations can approach data management, and companies both big and small are raring to migrate to the cloud. But without a properly designed data platform, data in the cloud can remain just as siloed and inaccessible as it is today for most organizations. Designing Cloud Data Platforms lays out the principles of a well-designed platform that uses the scalable resources of the public cloud to manage all of an organization''s data, and present it as useful business insights. about the book In Designing Cloud Data Platforms, you''ll learn how to integrate data from multiple sources into a single, cloud-based, modern data platform. Drawing on their real-world experiences designing cloud data platforms for dozens of organizations, cloud data experts Danil Zburivsky and Lynda Partner take you through a six-layer approach to creating cloud data platforms that maximizes flexibility and manageability and reduces costs. Starting with foundational principles, you''ll learn how to get data into your platform from different databases, files, and APIs, the essential practices for organizing and processing that raw data, and how to best take advantage of the services offered by major cloud vendors. As you progress past the basics you''ll take a deep dive into advanced topics to get the most out of your data platform, including real-time data management, machine learning analytics, schema management, and more. what''s inside The tools of different public cloud for implementing data platforms Best practices for managing structured and unstructured data sets Machine learning tools that can be used on top of the cloud Cost optimization techniques about the reader For data professionals familiar with the basics of cloud computing and distributed data processing systems like Hadoop and Spark. about the authors Danil Zburivsky has over 10 years experience designing and supporting large-scale data infrastructure for enterprises across the globe. Lynda Partner is the VP of Analytics-as-a-Service at Pythian, and has been on the business side of data for over 20 years.
Publisher: Simon and Schuster
ISBN: 1617296449
Category : Computers
Languages : en
Pages : 334
Book Description
Centralized data warehouses, the long-time defacto standard for housing data for analytics, are rapidly giving way to multi-faceted cloud data platforms. Companies that embrace modern cloud data platforms benefit from an integrated view of their business using all of their data and can take advantage of advanced analytic practices to drive predictions and as yet unimagined data services. Designing Cloud Data Platforms is an hands-on guide to envisioning and designing a modern scalable data platform that takes full advantage of the flexibility of the cloud. As you read, you''ll learn the core components of a cloud data platform design, along with the role of key technologies like Spark and Kafka Streams. You''ll also explore setting up processes to manage cloud-based data, keep it secure, and using advanced analytic and BI tools to analyse it. about the technology Access to affordable, dependable, serverless cloud services has revolutionized the way organizations can approach data management, and companies both big and small are raring to migrate to the cloud. But without a properly designed data platform, data in the cloud can remain just as siloed and inaccessible as it is today for most organizations. Designing Cloud Data Platforms lays out the principles of a well-designed platform that uses the scalable resources of the public cloud to manage all of an organization''s data, and present it as useful business insights. about the book In Designing Cloud Data Platforms, you''ll learn how to integrate data from multiple sources into a single, cloud-based, modern data platform. Drawing on their real-world experiences designing cloud data platforms for dozens of organizations, cloud data experts Danil Zburivsky and Lynda Partner take you through a six-layer approach to creating cloud data platforms that maximizes flexibility and manageability and reduces costs. Starting with foundational principles, you''ll learn how to get data into your platform from different databases, files, and APIs, the essential practices for organizing and processing that raw data, and how to best take advantage of the services offered by major cloud vendors. As you progress past the basics you''ll take a deep dive into advanced topics to get the most out of your data platform, including real-time data management, machine learning analytics, schema management, and more. what''s inside The tools of different public cloud for implementing data platforms Best practices for managing structured and unstructured data sets Machine learning tools that can be used on top of the cloud Cost optimization techniques about the reader For data professionals familiar with the basics of cloud computing and distributed data processing systems like Hadoop and Spark. about the authors Danil Zburivsky has over 10 years experience designing and supporting large-scale data infrastructure for enterprises across the globe. Lynda Partner is the VP of Analytics-as-a-Service at Pythian, and has been on the business side of data for over 20 years.
Amazon Web Services in Action
Author: Michael Wittig
Publisher: Simon and Schuster
ISBN: 1638357196
Category : Computers
Languages : en
Pages : 794
Book Description
Summary Amazon Web Services in Action, Second Edition is a comprehensive introduction to computing, storing, and networking in the AWS cloud. You'll find clear, relevant coverage of all the essential AWS services you to know, emphasizing best practices for security, high availability and scalability. Foreword by Ben Whaley, AWS community hero and author. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the Technology The largest and most mature of the cloud platforms, AWS offers over 100 prebuilt services, practically limitless compute resources, bottomless secure storage, as well as top-notch automation capabilities. This book shows you how to develop, host, and manage applications on AWS. About the Book Amazon Web Services in Action, Second Edition is a comprehensive introduction to deploying web applications in the AWS cloud. You'll find clear, relevant coverage of all essential AWS services, with a focus on automation, security, high availability, and scalability. This thoroughly revised edition covers the latest additions to AWS, including serverless infrastructure with AWS Lambda, sharing data with EFS, and in-memory storage with ElastiCache. What's inside Completely revised bestseller Secure and scale distributed applications Deploy applications on AWS Design for failure to achieve high availability Automate your infrastructure About the Reader Written for mid-level developers and DevOps engineers. About the Author Andreas Wittig and Michael Wittig are software engineers and DevOps consultants focused on AWS. Together, they migrated the first bank in Germany to AWS in 2013. Table of Contents PART 1 - GETTING STARTED What is Amazon Web Services? A simple example: WordPress in five minutes PART 2 - BUILDING VIRTUAL INFRASTRUCTURE CONSISTING OF COMPUTERS AND NETWORKING Using virtual machines: EC2 Programming your infrastructure: The command-line, SDKs, and CloudFormation Automating deployment: CloudFormation, Elastic Beanstalk, and OpsWorks Securing your system: IAM, security groups, and VPC Automating operational tasks with Lambda PART 3 - STORING DATA IN THE CLOUD Storing your objects: S3 and Glacier Storing data on hard drives: EBS and instance store Sharing data volumes between machines: EFS Using a relational database service: RDS Caching data in memory: Amazon ElastiCache Programming for the NoSQL database service: DynamoDB PART 4 - ARCHITECTING ON AWS Achieving high availability: availability zones, auto-scaling, and CloudWatch Decoupling your infrastructure: Elastic Load Balancing and Simple Queue Service Designing for fault tolerance Scaling up and down: auto-scaling and CloudWatch
Publisher: Simon and Schuster
ISBN: 1638357196
Category : Computers
Languages : en
Pages : 794
Book Description
Summary Amazon Web Services in Action, Second Edition is a comprehensive introduction to computing, storing, and networking in the AWS cloud. You'll find clear, relevant coverage of all the essential AWS services you to know, emphasizing best practices for security, high availability and scalability. Foreword by Ben Whaley, AWS community hero and author. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the Technology The largest and most mature of the cloud platforms, AWS offers over 100 prebuilt services, practically limitless compute resources, bottomless secure storage, as well as top-notch automation capabilities. This book shows you how to develop, host, and manage applications on AWS. About the Book Amazon Web Services in Action, Second Edition is a comprehensive introduction to deploying web applications in the AWS cloud. You'll find clear, relevant coverage of all essential AWS services, with a focus on automation, security, high availability, and scalability. This thoroughly revised edition covers the latest additions to AWS, including serverless infrastructure with AWS Lambda, sharing data with EFS, and in-memory storage with ElastiCache. What's inside Completely revised bestseller Secure and scale distributed applications Deploy applications on AWS Design for failure to achieve high availability Automate your infrastructure About the Reader Written for mid-level developers and DevOps engineers. About the Author Andreas Wittig and Michael Wittig are software engineers and DevOps consultants focused on AWS. Together, they migrated the first bank in Germany to AWS in 2013. Table of Contents PART 1 - GETTING STARTED What is Amazon Web Services? A simple example: WordPress in five minutes PART 2 - BUILDING VIRTUAL INFRASTRUCTURE CONSISTING OF COMPUTERS AND NETWORKING Using virtual machines: EC2 Programming your infrastructure: The command-line, SDKs, and CloudFormation Automating deployment: CloudFormation, Elastic Beanstalk, and OpsWorks Securing your system: IAM, security groups, and VPC Automating operational tasks with Lambda PART 3 - STORING DATA IN THE CLOUD Storing your objects: S3 and Glacier Storing data on hard drives: EBS and instance store Sharing data volumes between machines: EFS Using a relational database service: RDS Caching data in memory: Amazon ElastiCache Programming for the NoSQL database service: DynamoDB PART 4 - ARCHITECTING ON AWS Achieving high availability: availability zones, auto-scaling, and CloudWatch Decoupling your infrastructure: Elastic Load Balancing and Simple Queue Service Designing for fault tolerance Scaling up and down: auto-scaling and CloudWatch
Data Science on the Google Cloud Platform
Author: Valliappa Lakshmanan
Publisher: "O'Reilly Media, Inc."
ISBN: 1491974532
Category : Computers
Languages : en
Pages : 403
Book Description
Learn how easy it is to apply sophisticated statistical and machine learning methods to real-world problems when you build on top of the Google Cloud Platform (GCP). This hands-on guide shows developers entering the data science field how to implement an end-to-end data pipeline, using statistical and machine learning methods and tools on GCP. Through the course of the book, you’ll work through a sample business decision by employing a variety of data science approaches. Follow along by implementing these statistical and machine learning solutions in your own project on GCP, and discover how this platform provides a transformative and more collaborative way of doing data science. You’ll learn how to: Automate and schedule data ingest, using an App Engine application Create and populate a dashboard in Google Data Studio Build a real-time analysis pipeline to carry out streaming analytics Conduct interactive data exploration with Google BigQuery Create a Bayesian model on a Cloud Dataproc cluster Build a logistic regression machine-learning model with Spark Compute time-aggregate features with a Cloud Dataflow pipeline Create a high-performing prediction model with TensorFlow Use your deployed model as a microservice you can access from both batch and real-time pipelines
Publisher: "O'Reilly Media, Inc."
ISBN: 1491974532
Category : Computers
Languages : en
Pages : 403
Book Description
Learn how easy it is to apply sophisticated statistical and machine learning methods to real-world problems when you build on top of the Google Cloud Platform (GCP). This hands-on guide shows developers entering the data science field how to implement an end-to-end data pipeline, using statistical and machine learning methods and tools on GCP. Through the course of the book, you’ll work through a sample business decision by employing a variety of data science approaches. Follow along by implementing these statistical and machine learning solutions in your own project on GCP, and discover how this platform provides a transformative and more collaborative way of doing data science. You’ll learn how to: Automate and schedule data ingest, using an App Engine application Create and populate a dashboard in Google Data Studio Build a real-time analysis pipeline to carry out streaming analytics Conduct interactive data exploration with Google BigQuery Create a Bayesian model on a Cloud Dataproc cluster Build a logistic regression machine-learning model with Spark Compute time-aggregate features with a Cloud Dataflow pipeline Create a high-performing prediction model with TensorFlow Use your deployed model as a microservice you can access from both batch and real-time pipelines
Customer Data Platforms
Author: Martin Kihn
Publisher: John Wiley & Sons
ISBN: 1119790131
Category : Business & Economics
Languages : en
Pages : 240
Book Description
Master the hottest technology around to drive marketing success Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and analyze customer data. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP so you can learn how to steer your firm toward the future of personalization. Over the years, many of us have built byzantine “stacks” of various marketing and advertising technology in an attempt to deliver the fabled “right person, right message, right time” experience. This can lead to siloed systems, disconnected processes, and legacy technical debt. CDPs offer a way to simplify the stack and deliver a balanced and engaging customer experience. Customer Data Platforms breaks down the fundamentals, including how to: Understand the problems of managing customer data Understand what CDPs are and what they do (and don't do) Organize and harmonize customer data for use in marketing Build a safe, compliant first-party data asset that your brand can use as fuel Create a data-driven culture that puts customers at the center of everything you do Understand how to use AI and machine learning to drive the future of personalization Orchestrate modern customer journeys that react to customers in real-time Power analytics with customer data to get closer to true attribution In this book, you’ll discover how to build 1:1 engagement that scales at the speed of today’s customers.
Publisher: John Wiley & Sons
ISBN: 1119790131
Category : Business & Economics
Languages : en
Pages : 240
Book Description
Master the hottest technology around to drive marketing success Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and analyze customer data. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP so you can learn how to steer your firm toward the future of personalization. Over the years, many of us have built byzantine “stacks” of various marketing and advertising technology in an attempt to deliver the fabled “right person, right message, right time” experience. This can lead to siloed systems, disconnected processes, and legacy technical debt. CDPs offer a way to simplify the stack and deliver a balanced and engaging customer experience. Customer Data Platforms breaks down the fundamentals, including how to: Understand the problems of managing customer data Understand what CDPs are and what they do (and don't do) Organize and harmonize customer data for use in marketing Build a safe, compliant first-party data asset that your brand can use as fuel Create a data-driven culture that puts customers at the center of everything you do Understand how to use AI and machine learning to drive the future of personalization Orchestrate modern customer journeys that react to customers in real-time Power analytics with customer data to get closer to true attribution In this book, you’ll discover how to build 1:1 engagement that scales at the speed of today’s customers.
The Enterprise Big Data Lake
Author: Alex Gorelik
Publisher: "O'Reilly Media, Inc."
ISBN: 1491931507
Category : Computers
Languages : en
Pages : 232
Book Description
The data lake is a daring new approach for harnessing the power of big data technology and providing convenient self-service capabilities. But is it right for your company? This book is based on discussions with practitioners and executives from more than a hundred organizations, ranging from data-driven companies such as Google, LinkedIn, and Facebook, to governments and traditional corporate enterprises. You’ll learn what a data lake is, why enterprises need one, and how to build one successfully with the best practices in this book. Alex Gorelik, CTO and founder of Waterline Data, explains why old systems and processes can no longer support data needs in the enterprise. Then, in a collection of essays about data lake implementation, you’ll examine data lake initiatives, analytic projects, experiences, and best practices from data experts working in various industries. Get a succinct introduction to data warehousing, big data, and data science Learn various paths enterprises take to build a data lake Explore how to build a self-service model and best practices for providing analysts access to the data Use different methods for architecting your data lake Discover ways to implement a data lake from experts in different industries
Publisher: "O'Reilly Media, Inc."
ISBN: 1491931507
Category : Computers
Languages : en
Pages : 232
Book Description
The data lake is a daring new approach for harnessing the power of big data technology and providing convenient self-service capabilities. But is it right for your company? This book is based on discussions with practitioners and executives from more than a hundred organizations, ranging from data-driven companies such as Google, LinkedIn, and Facebook, to governments and traditional corporate enterprises. You’ll learn what a data lake is, why enterprises need one, and how to build one successfully with the best practices in this book. Alex Gorelik, CTO and founder of Waterline Data, explains why old systems and processes can no longer support data needs in the enterprise. Then, in a collection of essays about data lake implementation, you’ll examine data lake initiatives, analytic projects, experiences, and best practices from data experts working in various industries. Get a succinct introduction to data warehousing, big data, and data science Learn various paths enterprises take to build a data lake Explore how to build a self-service model and best practices for providing analysts access to the data Use different methods for architecting your data lake Discover ways to implement a data lake from experts in different industries