Author: James E. Sallis Publisher: Springer Nature ISBN: 3030844218 Category : Business & Economics Languages : en Pages : 263
Book Description
This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations.
Author: D Israel Publisher: SAGE Publications ISBN: 8178298759 Category : Social Science Languages : en Pages : 315
Book Description
While there are books focusing on parametric tests, the domain of nonparametric tests is mostly unexplored. Data Analysis in Business Research: A Step by Step Nonparametric Approach brings under one umbrella all the major nonparametric statistical tools that can be used by undergraduate and postgraduate students of all disciplines, especially students of Research Methods in Social Sciences and Management Studies, in their dissertation work. Students face difficulty in analyzing data collected from small samples; they end up reporting mere percentage analysis which results in the loss of information collected. Hence there is a need to create awareness among students and researchers about the application of major nonparametric tools that can be applied confidently without worrying about sample size, scale of measurement, normality assumptions or other parameters of that nature. The lucid presentation of the step-by-step procedures, explaining in simple English how to perform each of the major nonparametric tests, is a major attraction of the book. The book, which also has a comprehensive question bank, assumes minimal or little knowledge of statistics on the part of the reader. This book will also be informative for Marketing Research professionals and organisations, consultancies and organisations of economic research.
Author: James V. Spickard Publisher: SAGE Publications ISBN: 1483387232 Category : Social Science Languages : en Pages : 610
Book Description
Research Basics: Design to Data Analysis in Six Steps offers a fresh and creative approach to the research process based on author James V. Spickard’s decades of teaching experience. Using an intuitive six-step model, readers learn how to craft a research question and then identify a logical process for answering it. Conversational writing and multi-disciplinary examples illuminate the model’s simplicity and power, effectively connecting the “hows” and “whys” behind social science research. Students using this book will learn how to turn their research questions into results.
Author: Peter C. Verhoef Publisher: Routledge ISBN: 1000465462 Category : Business & Economics Languages : en Pages : 337
Book Description
The key competing texts are practitioner-focused ‘how to’ guides, whilst our book combines rigorous theory with practical insight and examples, with authors from both the academic and business world, making it more adoptable as a student text; Unlike other books on the subject, this has a customer focus and an exploration of how big data can add value to customers as well as organisations; Enables readers to move from "big data" to "big solutions" by demonstrating how to integrate data analytics into specific goals and processes for implementation; Highly successful and well regarded both for students and practitioners
Author: Walter R. Paczkowski Publisher: Springer Nature ISBN: 3030870235 Category : Business & Economics Languages : en Pages : 416
Book Description
This book focuses on three core knowledge requirements for effective and thorough data analysis for solving business problems. These are a foundational understanding of: 1. statistical, econometric, and machine learning techniques; 2. data handling capabilities; 3. at least one programming language. Practical in orientation, the volume offers illustrative case studies throughout and examples using Python in the context of Jupyter notebooks. Covered topics include demand measurement and forecasting, predictive modeling, pricing analytics, customer satisfaction assessment, market and advertising research, and new product development and research. This volume will be useful to business data analysts, data scientists, and market research professionals, as well as aspiring practitioners in business data analytics. It can also be used in colleges and universities offering courses and certifications in business data analytics, data science, and market research.
Author: Dr. S. Dinesh, Dr. A.S. Poornima Publisher: Notion Press ISBN: Category : Business & Economics Languages : en Pages : 324
Book Description
In the ever-evolving landscape of business research, the ability to analyze data effectively is a cornerstone of informed decision-making and scholarly inquiry. Data Analysis for Business Research: A Practical Guide with SPSS is designed to serve as a comprehensive resource for both beginners and experienced researchers. This book aims to provide a solid foundation in data analysis techniques, leveraging the power of SPSS software to simplify complex statistical procedures. The book combines theoretical concepts with practical examples and step-by-step instructions, ensuring that readers can apply these techniques to real-world business research scenarios. Feel empowered with the knowledge and skills to conduct robust data analyses confidently!
Author: Gábor Békés Publisher: Cambridge University Press ISBN: 1108582672 Category : Business & Economics Languages : en Pages : 742
Book Description
This textbook provides future data analysts with the tools, methods, and skills needed to answer data-focused, real-life questions; to carry out data analysis; and to visualize and interpret results to support better decisions in business, economics, and public policy. Data wrangling and exploration, regression analysis, machine learning, and causal analysis are comprehensively covered, as well as when, why, and how the methods work, and how they relate to each other. As the most effective way to communicate data analysis, running case studies play a central role in this textbook. Each case starts with an industry-relevant question and answers it by using real-world data and applying the tools and methods covered in the textbook. Learning is then consolidated by 360 practice questions and 120 data exercises. Extensive online resources, including raw and cleaned data and codes for all analysis in Stata, R, and Python, can be found at www.gabors-data-analysis.com.
Author: Charles Scherbaum Publisher: SAGE ISBN: 1473917425 Category : Business & Economics Languages : en Pages : 296
Book Description
In Analysing Quantitative Data, Charles A. Scherbaum and Kristen M. Shockley guide the reader through Understanding Quantitative Data Analysis, Basic Components of Quantitative Data Analysis, Conducting Quantitative Data Analysis, Examples of Quantitative Data Analysis and Conclusions. An appendix contains Excel Formulas. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Part of SAGE’s Mastering Business Research Methods Series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.
Author: Erik Mooi Publisher: Springer ISBN: 9811052182 Category : Business & Economics Languages : en Pages : 429
Book Description
This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.
Author: Willem Mertens Publisher: Springer ISBN: 3319427008 Category : Computers Languages : en Pages : 170
Book Description
This book offers postgraduate and early career researchers in accounting and information systems a guide to choosing, executing and reporting appropriate data analysis methods to answer their research questions. It provides readers with a basic understanding of the steps that each method involves, and of the facets of the analysis that require special attention. Rather than presenting an exhaustive overview of the methods or explaining them in detail, the book serves as a starting point for developing data analysis skills: it provides hands-on guidelines for conducting the most common analyses and reporting results, and includes pointers to more extensive resources. Comprehensive yet succinct, the book is brief and written in a language that everyone can understand - from students to those employed by organizations wanting to study the context in which they work. It also serves as a refresher for researchers who have learned data analysis techniques previously but who need a reminder for the specific study they are involved in.
Author: James E. Sallis
Author: D Israel
Author: James V. Spickard
Author: Peter C. Verhoef
Author: Walter R. Paczkowski
Author: Dr. S. Dinesh, Dr. A.S. Poornima
Author: Gábor Békés
Author: Charles Scherbaum
Author: Erik Mooi
Author: Willem Mertens