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Author: Luc Berger Publisher: Harry N. Abrams ISBN: 9781419722813 Category : Transportation Languages : en Pages : 0
Book Description
Technical know-how, quality of flight, exceptional aerodynamics, luxury, and comfort: Dassault Aviation has created legendary aircraft--the Mystère, Mirage, Falcon, and Rafale--for 100 years. Here is the story of that company, founded during WWI by Marcel Bloch, later Marcel Dassault, when, at 22, he created a new wooden propeller. Today, Bloch's company is an international success, a major player in both civil and military aeronautics. Here, 150 photographs--some of them previously unpublished--from Dassault Aviation's archives, along with stunning new photographs, trace the major eras in the history of the brand and aviation: first flights, first jets, and today's 3D revolution. Throughout, Dassault has followed its founder's motto, "When a plane is beautiful, it flies well."
Author: Luc Berger Publisher: Harry N. Abrams ISBN: 9781419722813 Category : Transportation Languages : en Pages : 0
Book Description
Technical know-how, quality of flight, exceptional aerodynamics, luxury, and comfort: Dassault Aviation has created legendary aircraft--the Mystère, Mirage, Falcon, and Rafale--for 100 years. Here is the story of that company, founded during WWI by Marcel Bloch, later Marcel Dassault, when, at 22, he created a new wooden propeller. Today, Bloch's company is an international success, a major player in both civil and military aeronautics. Here, 150 photographs--some of them previously unpublished--from Dassault Aviation's archives, along with stunning new photographs, trace the major eras in the history of the brand and aviation: first flights, first jets, and today's 3D revolution. Throughout, Dassault has followed its founder's motto, "When a plane is beautiful, it flies well."
Author: Bruno Chanetz Publisher: Springer Nature ISBN: 3030355624 Category : Science Languages : en Pages : 329
Book Description
This book presents experimental techniques in the field of aerodynamics, a discipline that is essential in numerous areas, such as the design of aerial and ground vehicles and engines, the production of energy, and understanding the wind resistance of buildings. Aerodynamics is not only concerned with improving the performance and comfort of vehicles, but also with reducing their environmental impact. The book provides updated information on the experimental and technical methods used by aerodynamicists, engineers and researchers. It describes the various types of wind tunnels – from subsonic to hypersonic – as well as the problems posed by their design and operation. The book also focuses on metrology, which has allowed us to gain a detailed understanding of the local properties of flows, and examines current developments toward creating a methodology combining experiments and numerical simulations: the computer-assisted wind tunnel. Lastly, it offers an overview of experimental aerodynamics based on a prospective vision of the discipline, and discusses potential futures challenges. The book can be used as a textbook for graduate courses in aerodynamics, typically offered to students of aerospace and mechanical engineering programs, and as a learning tool for professionals and engineers in the fields of aerodynamics, aeronautics and astronautics automobile.
Author: Philippe Malaval Publisher: Springer Science & Business Media ISBN: 1461517370 Category : Business & Economics Languages : en Pages : 410
Book Description
Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors and which must be added to the traditional functions of branding: the minimization of risk as perceived by buyers, and the facilitation of the customer company's performance by the supplier brand. Different ways of classifying brands are suggested, providing a better understanding of brand strategies adopted by business-to-business companies, as well as new concepts such as brand `printability', `visibility', and `purchaseability'. Five major brand categories are dealt with in separate chapters: -entering goods brands; -intermediary equipment goods brands; -equipment goods brands; -business-to-business service brands; and -industrial distributor brands. From a practical point of view, the aim of the book is to address the main concerns of managers: How to create and protect brands? What type of visual identity is appropriate? How to manage international brands? An analysis of 1,500 industrial brands as well as 40 case studies are included in this book. These brands are used in both the industrial (automotive, building, aeronautics, IT, etc.) and consumer sectors (clothing, electronics, food packaging, telecommunications, etc.). This book has been written for professors and students of universities and business schools, as well as managers and people working in industry or the service sector.
Author: Paul Brooker Publisher: Oxford University Press ISBN: 0198894643 Category : Languages : en Pages : 513
Book Description
Rational leadership inspires confidence by capably using appropriate rational means, as described in the first edition of Rational Leadership. Now a second, updated edition has added eight new chapters and has looked at redevelopment as well as development. The book highlights these two important versions of rational leadership, where a rational leader is either developing or redeveloping a business corporation. Part One presents eight cases of rational leaders who have developed iconic corporations. These best-practice leaders include Sam Walton of Walmart, Meg Whitman of eBay, and Jeff Bezos of Amazon. In all eight cases, the leaders used appropriate adaptive, calculative, and deliberative methods to develop their corporations. In Part Two the authors shift the focus from development to redevelopment. Part Two presents five classic cases of rational leaders redeveloping - remedially renewing - problematic corporations. The leaders include Lou Gerstner of IBM and Steve Jobs of Apple. In all five cases the leaders used appropriate organizational tools, which transformed, reoriented, or hybridized the corporation. Both Part Two and Part One also present supplementary cases of other rational leaders developing or redeveloping a corporation. These leaders include Sheryl Sandberg, Marcel Dassault, Giorgio Armani, Anita Roddick, Satya Nadella, Carly Fiorina, Marissa Mayer, and Jack Welch. In total the authors present more than twenty supplementary or main cases of rational leadership. Most of these case studies are based on a leader's memoir and leader's-eye view, validated by additional biographical and historical sources.
Author: Richard Zurawski Publisher: CRC Press ISBN: 1351831372 Category : Technology & Engineering Languages : en Pages : 1760
Book Description
Featuring contributions from major technology vendors, industry consortia, and government and private research establishments, the Industrial Communication Technology Handbook, Second Edition provides comprehensive and authoritative coverage of wire- and wireless-based specialized communication networks used in plant and factory automation, automotive applications, avionics, building automation, energy and power systems, train applications, and more. New to the Second Edition: 46 brand-new chapters and 21 substantially revised chapters Inclusion of the latest, most significant developments in specialized communication technologies and systems Addition of new application domains for specialized networks The Industrial Communication Technology Handbook, Second Edition supplies readers with a thorough understanding of the application-specific requirements for communication services and their supporting technologies. It is useful to a broad spectrum of professionals involved in the conception, design, development, standardization, and use of specialized communication networks as well as academic institutions engaged in engineering education and vocational training.
Author: Luc Berger
Author: Luc Berger
Author: Bruno Chanetz
Author: Tony Kausal
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Author: Frederick Thomas Jane
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Author: Philippe Malaval
Author: Paul Brooker
Author: Richard Zurawski