Author: Richard H. StansfieldPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1510
Book Description
The Dartnell Advertising Manager's Handbook
Author: Richard H. StansfieldPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1510
Book Description
The Dartnell Marketing Manager's Handbook
Author: Steuart Henderson BrittPublisher:
ISBN:
Category : Marketing
Languages : en
Pages : 1146
Book Description
The Dartnell Marketing Manager's Handbook
Author: Sidney J. LevyPublisher:
ISBN: 9780850133141
Category : Business & Economics
Languages : en
Pages : 1462
Book Description
Regardless of your marketing management experience level, Dartnell's completely revised Marketing Manager's Handbook will guide you to create and executive winning marketing strategies. -- Contribution from 150 marketing experts on virtually every aspect of marketing. This handbook is the most comprehensive and practical guide available today about marketing management and how it's used. -- Organized into nine sections, this handbook is a comprehensive reference tool that offers a wonderful range of information and assistance to anyone who would better use contemporary marketing techniques to build their their business or their organization into all that it can possibly be. Whether you're looking for ways to organize your marketing staff, reward your employees, or determine sales rep's performance and job attitudes -- you will have at hand some of the best advice and ideas from experts in marketing management. If you're trying to: reach customers by market segmentation, determine customer wants and needs, develop an effective customer service strategy, go green, achieve brand dominance through customer learning, or determine strategic pricing -- you will learn to get the most out of each.
Dartnell Advertising Agency Guide
Author: Publisher:
ISBN:
Category : Advertising agencies
Languages : en
Pages : 460
Book Description
The Dartnell Sales Manager's Handbook
Author: The Dartnell Advertising Agency Guide
Author: Publisher:
ISBN:
Category : Advertising agencies
Languages : en
Pages : 216
Book Description
The Dartnell Advertiser's Guide
Author: The Dartnell Advertiser's Guide
Author: Dartnell CorporationPublisher:
ISBN:
Category : Advertising agencies
Languages : en
Pages : 458
Book Description
Business Information Sources
Author: Lorna M. DaniellsPublisher: Univ of California Press
ISBN: 9780520029460
Category : Business & Economics
Languages : en
Pages : 456
Book Description
Annotated bibliography and guide to sources of information on business and management - includes material reating to accounting, taxation, computers and management information systems, insurance, real estate business, marketing, personnel management, labour relations, etc.
Author: