DARE 2 Market Your Small Business PDF Download

Author: David Larson
Publisher: Lulu.com
ISBN: 0972814124
Category :
Languages : en
Pages : 160

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Author: David Larson
Publisher: Lulu.com
ISBN: 0972814167
Category : Business & Economics
Languages : en
Pages : 94

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Author: David Larson
Publisher: Lulu.com
ISBN: 0972814183
Category :
Languages : en
Pages : 86

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Author: David Larson
Publisher: Lulu.com
ISBN: 0972814108
Category : Business & Economics
Languages : en
Pages : 148

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Author: Tom Barrett
Publisher: Thomas J Barrett Phd
ISBN: 9780964106512
Category : Multilevel marketing
Languages : en
Pages : 213

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Author: United States. Congress. House. Select Committee on Small Business. Subcommittee on Special Investigations of Small Business Problems
Publisher:
ISBN:
Category : Corn
Languages : en
Pages : 324

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Book Description

Author: United States. Congress. House. Select Committee on Small Business
Publisher:
ISBN:
Category :
Languages : en
Pages : 368

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Book Description

Author: Moi Ali
Publisher: Kogan Page Publishers
ISBN: 9780749438234
Category : Business & Economics
Languages : en
Pages : 388

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Book Description
Written by an experienced consultant, Practical Marketing and PR for the Small Buisness covers all aspects of marketing and PR from direct marketing to organising press launches. Written in a clear, jargon free language, this book explains the ins and outs of marketing.

Author: Gini Dietrich
Publisher: Que Publishing
ISBN: 0132939541
Category : Business & Economics
Languages : en
Pages : 265

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Book Description
Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It’s not about social media. Or new (or old) media. It’s about results—and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter. You’re thinking: Oh, that’s all I need to do? “Just” integrate my whole organization? Are you nuts? No. We’re not. It can be done. This book’s authors have done it. They’ve shown others how to do it. And now they’re going to show you. Step by step. Strategy. Tactics. Research. Metrics. Culture. Social. Mobile. Direct. Broadcast. Print. All of it. With you, the marketing/communications decision-maker, right at the center...right where you belong! Even now, organizational silos prevent most companies from conversing coherently with customers, delivering the right targeted messages, and building real synergies across all their marketing and communications programs. Now, Gini Dietrich and Geoff Livingston show how to finally break down those silos, bridging traditional and newer disciplines to drive more value from all of them. You’ll learn how to create a flexible marketing hub with integrated spokes including sales, PR, advertising, customer service, HR, social media, and the executive team. Then, you’ll learn how to use your hub to speak cohesively with each customer through the tools and platforms that deliver the best results at the lowest cost. Dietrich and Livingston guide you through hands-on strategic planning, illustrating key points with real case studies and offering practical exercises for applying their principles. You’ll learn how to perform baseline analyses of media from iPad apps to radio, optimize resource allocation, change culture to overcome siloed behavior, use measurement to clear away obstacles, and gain more value from every marketing investment you make. Pull it all together--finally! How to successfully integrate your tactics, tools, messages, and teams Better goals, better results: beyond “SMART” to “SMARTER” Specific, measurable, attainable, relevant, time-bound, evaluate, and reevaluate Better listening: stakeholders, customers, and research that works How to make sure you hear what really matters Four powerful ways to market in the round When to go direct, come from above, use the groundswell, or execute flanking maneuvers

Author: Margaret Kerr
Publisher: John Wiley & Sons
ISBN: 0470938854
Category : Business & Economics
Languages : en
Pages : 481

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Book Description
Canadian Small Business Kit For Dummies is the bestselling Canadian guide to starting and running a successful small business. This guide covers every aspect of starting, building, staffing, and running a small business, offering information for entrepreneurs starting from scratch, people buying a business, or new franchise owners. With updated information about the HST and its impact on small businesses, insight into how small business can take advantage of social media such as Facebook, LinkedIn, and Twitter, and new resources, including information about new sources of government funding for small businesses, this book is an essential guide to small business success. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.