Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Buyology
Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Golden State
Author: Michelle Richmond
Publisher: Bantam
ISBN: 0345532406
Category : Fiction
Languages : en
Pages : 306
Book Description
The state of California votes on secession in the wake of a divisive presidential election in this gripping, prescient novel of marriage, family, and the profound moments that shape our lives. Doctor Julie Walker has just signed her divorce papers when she receives news that her younger sister, Heather, has gone into labor. Though theirs is a strained relationship, Julie sets out for the hospital to be at her sister’s side—no easy task since the streets of San Francisco are filled with tension and strife. Today is also the day that Julie will find herself at the epicenter of a violent standoff in which she is forced to examine both the promising and the painful parts of her past—her Southern childhood; her romance with her husband, Tom; her estrangement from Heather; and the shattering incident that led to her greatest heartbreak. Infused with emotional depth and poignancy, Golden State takes readers on a journey over the course of a single, unforgettable day—through an extraordinary landscape of love, loss, and hope. Praise for Golden State “A stirring look at the ties that bind husband-wife, mother-child and even sisters, and what happens when they’re torn asunder. Set in a San Francisco chafing with unrest both political and personal, the world Richmond creates is exquisitely charged with regret and hope.”—Family Circle “[A] riveting read that can be recommended to fans of Jodi Picoult and Jacquelyn Mitchard . . . Mesmerizing and intricate, Richmond’s dissection of a California on the violent brink of secession from the nation provides the backdrop to her deeper inspection of the uneasy, fragile relationship between siblings.”—Booklist (starred review) “[An] amazing, turbulent novel woven of disparate threads . . . Nearly every feature of this mesmerizing novel is provocative, as Richmond explores the fragmented, hopeful lives of complex characters. This is gripping, multilayered must-read fiction.”—Library Journal (starred review) “An exciting premise . . . skillfully written . . . Julie’s past and her relationship with the other characters are scrutinized as the clock ticks. It’s an interesting and sometimes-disturbing study.”—Kirkus Reviews “Richmond takes readers through a bittersweet, heartwarming tale of a woman on the cusp of life-changing events in both her personal and professional lives. . . . Once invested, the reader is carried away by this action-packed, poignant story, making this a tale that will live in the heart of the reader once the last page is read.”—RT Book Reviews “This is a thoughtful book about how past circumstances change us into the people we are today, for the good or bad. Julie is a sympathetic and relatable character, and readers will definitely feel for her as she goes through her life-changing day.”—The Parkersburg News and Sentinel “Richmond . . . delivers a page-turner.”—San Jose Mercury News “A breathtaking read and one I’ll not soon forget.”—Melanie Benjamin, author of The Aviator’s Wife Look for special features inside. Join the Random House Reader’s Circle for author chats and more.
Publisher: Bantam
ISBN: 0345532406
Category : Fiction
Languages : en
Pages : 306
Book Description
The state of California votes on secession in the wake of a divisive presidential election in this gripping, prescient novel of marriage, family, and the profound moments that shape our lives. Doctor Julie Walker has just signed her divorce papers when she receives news that her younger sister, Heather, has gone into labor. Though theirs is a strained relationship, Julie sets out for the hospital to be at her sister’s side—no easy task since the streets of San Francisco are filled with tension and strife. Today is also the day that Julie will find herself at the epicenter of a violent standoff in which she is forced to examine both the promising and the painful parts of her past—her Southern childhood; her romance with her husband, Tom; her estrangement from Heather; and the shattering incident that led to her greatest heartbreak. Infused with emotional depth and poignancy, Golden State takes readers on a journey over the course of a single, unforgettable day—through an extraordinary landscape of love, loss, and hope. Praise for Golden State “A stirring look at the ties that bind husband-wife, mother-child and even sisters, and what happens when they’re torn asunder. Set in a San Francisco chafing with unrest both political and personal, the world Richmond creates is exquisitely charged with regret and hope.”—Family Circle “[A] riveting read that can be recommended to fans of Jodi Picoult and Jacquelyn Mitchard . . . Mesmerizing and intricate, Richmond’s dissection of a California on the violent brink of secession from the nation provides the backdrop to her deeper inspection of the uneasy, fragile relationship between siblings.”—Booklist (starred review) “[An] amazing, turbulent novel woven of disparate threads . . . Nearly every feature of this mesmerizing novel is provocative, as Richmond explores the fragmented, hopeful lives of complex characters. This is gripping, multilayered must-read fiction.”—Library Journal (starred review) “An exciting premise . . . skillfully written . . . Julie’s past and her relationship with the other characters are scrutinized as the clock ticks. It’s an interesting and sometimes-disturbing study.”—Kirkus Reviews “Richmond takes readers through a bittersweet, heartwarming tale of a woman on the cusp of life-changing events in both her personal and professional lives. . . . Once invested, the reader is carried away by this action-packed, poignant story, making this a tale that will live in the heart of the reader once the last page is read.”—RT Book Reviews “This is a thoughtful book about how past circumstances change us into the people we are today, for the good or bad. Julie is a sympathetic and relatable character, and readers will definitely feel for her as she goes through her life-changing day.”—The Parkersburg News and Sentinel “Richmond . . . delivers a page-turner.”—San Jose Mercury News “A breathtaking read and one I’ll not soon forget.”—Melanie Benjamin, author of The Aviator’s Wife Look for special features inside. Join the Random House Reader’s Circle for author chats and more.
The Annenbergs
Author: John E. Cooney
Publisher: Simon & Schuster
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 456
Book Description
"This is the colorful and dramatic biography of two of America's most controversial entrepreneurs: Moses Louis Annenberg, 'the racing wire king, ' who built his fortune in racketeering, invested it in publishing, and lost much of it in the biggest tax evasion case in United States history; and his son, Walter, launcher of TV Guide and Seventeen magazines and former ambassador to Great Britain."--Jacket.
Publisher: Simon & Schuster
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 456
Book Description
"This is the colorful and dramatic biography of two of America's most controversial entrepreneurs: Moses Louis Annenberg, 'the racing wire king, ' who built his fortune in racketeering, invested it in publishing, and lost much of it in the biggest tax evasion case in United States history; and his son, Walter, launcher of TV Guide and Seventeen magazines and former ambassador to Great Britain."--Jacket.
I Will Survive
Author: Gloria Gaynor
Publisher: Macmillan + ORM
ISBN: 1466865954
Category : Biography & Autobiography
Languages : en
Pages : 253
Book Description
I Will Survive is the story of Gloria Gaynor, America's "Queen of Disco." It is the story of riches and fame, despair, and finally salvation. Her meteoric rise to stardom in the mid-1970s was nothing short of phenomenal, and hits poured forth that pushed her to the top of the charts, including "Honey Bee," "I Got You Under My Skin," "Never Can Say Goodbye," and the song that has immortalized her, "I Will Survive," which became a #1 international gold seller. With that song, Gloria heralded the international rise of disco that became synonymous with a way of life in the fast lane - the sweaty bodies at Studio 54, the lines of cocaine, the indescribable feeling that you could always be at the top of your game and never come down. But down she came after her early stardom, and problems followed in the wake, including the death of her mother, whose love had anchored the young singer, as well as constant battles with weight, drugs, and alcohol. While her fans always imagined her to be rich, her personal finances collapsed due to poor management; and while many envied her, she felt completely empty inside. In the early 1980s, sustained by her marriage to music publisher Linwood Simon, Gloria took three years off and reflected upon her life. She visited churches and revisited her mother's old Bible. Discovering the world of gospel, she made a commitment to Christ that sustains her to this day.
Publisher: Macmillan + ORM
ISBN: 1466865954
Category : Biography & Autobiography
Languages : en
Pages : 253
Book Description
I Will Survive is the story of Gloria Gaynor, America's "Queen of Disco." It is the story of riches and fame, despair, and finally salvation. Her meteoric rise to stardom in the mid-1970s was nothing short of phenomenal, and hits poured forth that pushed her to the top of the charts, including "Honey Bee," "I Got You Under My Skin," "Never Can Say Goodbye," and the song that has immortalized her, "I Will Survive," which became a #1 international gold seller. With that song, Gloria heralded the international rise of disco that became synonymous with a way of life in the fast lane - the sweaty bodies at Studio 54, the lines of cocaine, the indescribable feeling that you could always be at the top of your game and never come down. But down she came after her early stardom, and problems followed in the wake, including the death of her mother, whose love had anchored the young singer, as well as constant battles with weight, drugs, and alcohol. While her fans always imagined her to be rich, her personal finances collapsed due to poor management; and while many envied her, she felt completely empty inside. In the early 1980s, sustained by her marriage to music publisher Linwood Simon, Gloria took three years off and reflected upon her life. She visited churches and revisited her mother's old Bible. Discovering the world of gospel, she made a commitment to Christ that sustains her to this day.
America's National Game
Author: Albert G. Spalding
Publisher: Jazzybee Verlag
ISBN: 3849658724
Category : Sports & Recreation
Languages : en
Pages : 466
Book Description
This book is in great demand by baseball enthusiasts. Having been connected with every department of the game from player to magnate, Mr. Spalding has contributed a very important work to the game's history. As the invincible pitcher of the Boston Club, previous to the formation of the National League, his book of so many pages is an interesting record of events dating from the beginning of the great American pastime. It is not exactly a history of the game, but deals largely with incidents during the author's career, who was a player in the late 1860s and early 1870s, and helped organize the National League in 1876. One chapter, devoted to sundry topics, gives an account of the sale of the immortal "King Kelly," the original "$10,000 beauty," by Chicago to the Boston Club in the late 1880s. Other Chapters are devoted to the literature of the game, quoting several instances of the baseball paragrapher's art and also specimens of the distinct poetry of the pastime, of which "Casey at the Bat" is probably the most widely known. The Cincinnati Red Stockings Mr. Spalding gives credit as being the pioneer professional organization. It was not, however, until 1871 that professional baseball playing, as recognized today, was instituted. Mr. Spalding shows how cricket could not do for Americans. He says it is suitable for the British temperament, but not for the Yankee hustling spirit. He also tells how he worked into the game through a one-handed catch when a small boy. To lovers of baseball, whose name is legion, and whose number increases yearly, this book comprises in itself a whole library of useful information.
Publisher: Jazzybee Verlag
ISBN: 3849658724
Category : Sports & Recreation
Languages : en
Pages : 466
Book Description
This book is in great demand by baseball enthusiasts. Having been connected with every department of the game from player to magnate, Mr. Spalding has contributed a very important work to the game's history. As the invincible pitcher of the Boston Club, previous to the formation of the National League, his book of so many pages is an interesting record of events dating from the beginning of the great American pastime. It is not exactly a history of the game, but deals largely with incidents during the author's career, who was a player in the late 1860s and early 1870s, and helped organize the National League in 1876. One chapter, devoted to sundry topics, gives an account of the sale of the immortal "King Kelly," the original "$10,000 beauty," by Chicago to the Boston Club in the late 1880s. Other Chapters are devoted to the literature of the game, quoting several instances of the baseball paragrapher's art and also specimens of the distinct poetry of the pastime, of which "Casey at the Bat" is probably the most widely known. The Cincinnati Red Stockings Mr. Spalding gives credit as being the pioneer professional organization. It was not, however, until 1871 that professional baseball playing, as recognized today, was instituted. Mr. Spalding shows how cricket could not do for Americans. He says it is suitable for the British temperament, but not for the Yankee hustling spirit. He also tells how he worked into the game through a one-handed catch when a small boy. To lovers of baseball, whose name is legion, and whose number increases yearly, this book comprises in itself a whole library of useful information.
Crossword Solver
Author: Anne Stibbs
Publisher: Bloomsbury Pub Limited
ISBN: 9780747550754
Category : Games
Languages : en
Pages : 423
Book Description
An aid to solving crosswords. It contains over 100,000 potential solutions, including plurals, comparative and superlative adjectives, and inflections of verbs. The list extends to first names, place names and technical terms, euphemisms and compound expressions, as well as abbreviations.
Publisher: Bloomsbury Pub Limited
ISBN: 9780747550754
Category : Games
Languages : en
Pages : 423
Book Description
An aid to solving crosswords. It contains over 100,000 potential solutions, including plurals, comparative and superlative adjectives, and inflections of verbs. The list extends to first names, place names and technical terms, euphemisms and compound expressions, as well as abbreviations.
Fresh from the Farm 6pk
Pog Mo Thoin Funny Irish Gaelic St Patrick S Day Shamrock Retro Vintage Design Daily Planner Notebook Journal
Author: Sylvia Penn
Publisher:
ISBN:
Category :
Languages : en
Pages : 100
Book Description
GIFT IDEAS TIME MANAGEMENT ORGANIZATION NOTEBOOK JOURNAL The perfect notebook to keep track of your daily tasks, chores and responsibilities in a simple, organized manner. Product Details: High quality 60lb (90gsm) paper stock Premium matte-finish cover design Perfect for all writing mediums Large format 6.0" x 9.0" (approximately A5) pages
Publisher:
ISBN:
Category :
Languages : en
Pages : 100
Book Description
GIFT IDEAS TIME MANAGEMENT ORGANIZATION NOTEBOOK JOURNAL The perfect notebook to keep track of your daily tasks, chores and responsibilities in a simple, organized manner. Product Details: High quality 60lb (90gsm) paper stock Premium matte-finish cover design Perfect for all writing mediums Large format 6.0" x 9.0" (approximately A5) pages