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Author: Martin Lindstrom Publisher: Currency ISBN: 0385523890 Category : Business & Economics Languages : en Pages : 274
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Martin Lindstrom Publisher: Currency ISBN: 0385523890 Category : Business & Economics Languages : en Pages : 274
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Janine Burke Publisher: Allen & Unwin ISBN: 1742378293 Category : History Languages : en Pages : 205
Book Description
Part natural history, part folklore, part exploration of art and aesthetics, part memoir, Nest is a beautiful book that will appeal to bird lovers, readers of literature and art lovers alike. It's the perfect gift for your friend or yourself.
Author: David Thornburg Publisher: John Wiley & Sons ISBN: 1118633938 Category : Education Languages : en Pages : 165
Book Description
How to optimize educational spaces and teaching practices for more effective learning Author David Thornburg, an award-winning futurist and educational consultant, maintains that in order to engage all students, learning institutions should offer a balance of Campfire spaces (home of the lecture), Watering Holes (home to conversations between peers), Caves (places for quiet reflection), and Life (places where students can apply what they've learned). In order to effectively use technology in the classroom, prepare students for future careers, and incorporate project-based learning, all teachers should be moving from acting as the "sage on the stage" to becoming the "guide on the side." Whether you are a school administrator interested in redesigning your school or a teacher who wants to prepare better lessons, From the Campfire to the Holodeck can help by providing insight on how to: Boost student engagement Enable project-based learning Incorporate technology into the classroom Encourage student-led learning From the Campfire to the Holodeck is designed to help schools move from traditional lecture halls (Campfires) where students just receive information to schools that encourage immersive student-centered learning experiences (Holodecks).
Author: Michael Lewis Publisher: W. W. Norton & Company ISBN: 0393330478 Category : Biography & Autobiography Languages : en Pages : 346
Book Description
Story of Michael Oher, a rising gridiron star, who was rescued from the ghettos of Memphis and placed with a wealthy family to help develop his football skills.
Author: Bruce David Forbes Publisher: Univ of California Press ISBN: 0520965221 Category : Religion Languages : en Pages : 459
Book Description
The connection between popular culture and religion is an enduring part of American life. With seventy-five percent new content, the third edition of this multifaceted and popular collection has been revised and updated throughout to provide greater religious diversity in its topics and address critical developments in the study of religion and popular culture. Ideal for classroom use, this expanded volume gives increased attention to the implications of digital culture and the increasingly interactive quality of popular culture provides a framework to help students understand and appreciate the work in diverse fields, methods, and perspectives contains an updated introduction, discussion questions, and other instructional tools
Author: Gloria Gaynor Publisher: Macmillan + ORM ISBN: 1466865954 Category : Biography & Autobiography Languages : en Pages : 253
Book Description
I Will Survive is the story of Gloria Gaynor, America's "Queen of Disco." It is the story of riches and fame, despair, and finally salvation. Her meteoric rise to stardom in the mid-1970s was nothing short of phenomenal, and hits poured forth that pushed her to the top of the charts, including "Honey Bee," "I Got You Under My Skin," "Never Can Say Goodbye," and the song that has immortalized her, "I Will Survive," which became a #1 international gold seller. With that song, Gloria heralded the international rise of disco that became synonymous with a way of life in the fast lane - the sweaty bodies at Studio 54, the lines of cocaine, the indescribable feeling that you could always be at the top of your game and never come down. But down she came after her early stardom, and problems followed in the wake, including the death of her mother, whose love had anchored the young singer, as well as constant battles with weight, drugs, and alcohol. While her fans always imagined her to be rich, her personal finances collapsed due to poor management; and while many envied her, she felt completely empty inside. In the early 1980s, sustained by her marriage to music publisher Linwood Simon, Gloria took three years off and reflected upon her life. She visited churches and revisited her mother's old Bible. Discovering the world of gospel, she made a commitment to Christ that sustains her to this day.
Author: John E. Cooney Publisher: Simon & Schuster ISBN: Category : Biography & Autobiography Languages : en Pages : 456
Book Description
"This is the colorful and dramatic biography of two of America's most controversial entrepreneurs: Moses Louis Annenberg, 'the racing wire king, ' who built his fortune in racketeering, invested it in publishing, and lost much of it in the biggest tax evasion case in United States history; and his son, Walter, launcher of TV Guide and Seventeen magazines and former ambassador to Great Britain."--Jacket.
Author: Heather Haseman Publisher: ISBN: Category : Languages : en Pages : 114
Book Description
Notebook is perfect for your journal or daily use. You can also make this as gifts for your friends and family. Perfect notebook for work or classes.Perfect Gift for Women or Girl. Beautiful cover design Specifications: Cover Finish: Matte Dimensions: 6" x 9" (15.24 x 22.86 cm) Interior: Blank, White Paper, Lined Pages: 114
Author: Candlelight Publications Publisher: Independently Published ISBN: 9781796352573 Category : Languages : en Pages : 100
Book Description
Know anyone who is Irish? This super special notebook or journal is both a personal and functional gift idea and a great way to express your gratitude to a special friend, co-worker or family member. Give them something they can use over and over. Filled with blank lined double sided sheets, this memorable and useful note book makes a wonderful present for just about anyone for any occasion such as St. Patrick's Day, birthdays, Anniversaries, Christmas or more. Included: 6x9 in size Colorful St. Patty themed cover design Makes a perfect gift or present for special friends and family Good for writing, list making, goal setting, journaling, doodling, sketching and more
Author: Mary Berendes Publisher: ISBN: 9781567666434 Category : Juvenile Nonfiction Languages : en Pages : 36
Book Description
This book describes the tiny green plants known as shamrocks, the customs and origins of St. Patrick's Day, and how the shamrock became the national symbol of Ireland
Author: Martin Lindstrom
Author: Martin Lindstrom
Author: Janine Burke
Author: David Thornburg
Author: Michael Lewis
Author: Bruce David Forbes
Author: Gloria Gaynor
Author: John E. Cooney
Author: Heather Haseman
Author: Candlelight Publications
Author: Mary Berendes