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Author: Martin Lindstrom Publisher: Currency ISBN: 0385523890 Category : Business & Economics Languages : en Pages : 274
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Martin Lindstrom Publisher: Currency ISBN: 0385523890 Category : Business & Economics Languages : en Pages : 274
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: John E. Cooney Publisher: Simon & Schuster ISBN: Category : Biography & Autobiography Languages : en Pages : 456
Book Description
"This is the colorful and dramatic biography of two of America's most controversial entrepreneurs: Moses Louis Annenberg, 'the racing wire king, ' who built his fortune in racketeering, invested it in publishing, and lost much of it in the biggest tax evasion case in United States history; and his son, Walter, launcher of TV Guide and Seventeen magazines and former ambassador to Great Britain."--Jacket.
Author: Albert G. Spalding Publisher: Jazzybee Verlag ISBN: 3849658724 Category : Sports & Recreation Languages : en Pages : 466
Book Description
This book is in great demand by baseball enthusiasts. Having been connected with every department of the game from player to magnate, Mr. Spalding has contributed a very important work to the game's history. As the invincible pitcher of the Boston Club, previous to the formation of the National League, his book of so many pages is an interesting record of events dating from the beginning of the great American pastime. It is not exactly a history of the game, but deals largely with incidents during the author's career, who was a player in the late 1860s and early 1870s, and helped organize the National League in 1876. One chapter, devoted to sundry topics, gives an account of the sale of the immortal "King Kelly," the original "$10,000 beauty," by Chicago to the Boston Club in the late 1880s. Other Chapters are devoted to the literature of the game, quoting several instances of the baseball paragrapher's art and also specimens of the distinct poetry of the pastime, of which "Casey at the Bat" is probably the most widely known. The Cincinnati Red Stockings Mr. Spalding gives credit as being the pioneer professional organization. It was not, however, until 1871 that professional baseball playing, as recognized today, was instituted. Mr. Spalding shows how cricket could not do for Americans. He says it is suitable for the British temperament, but not for the Yankee hustling spirit. He also tells how he worked into the game through a one-handed catch when a small boy. To lovers of baseball, whose name is legion, and whose number increases yearly, this book comprises in itself a whole library of useful information.
Author: William R. Tiffany Publisher: McGraw-Hill Humanities, Social Sciences & World Languages ISBN: Category : Language Arts & Disciplines Languages : en Pages : 456
Author: Georgiana Houghton Publisher: Paul Holberton Publishing ISBN: 9781911300021 Category : Spiritualism in art Languages : en Pages : 0
Book Description
An astonishing series of largely abstract Victorian watercolors produced by the long-forgotten spiritualist artist Georgiana Houghton (1814-1884). This catalogue accompanies the first exhibition of these remarkable works in the UK for nearly 150 years.
Author: Heather Haseman Publisher: ISBN: Category : Languages : en Pages : 114
Book Description
Notebook is perfect for your journal or daily use. You can also make this as gifts for your friends and family. Perfect notebook for work or classes.Perfect Gift for Women or Girl. Beautiful cover design Specifications: Cover Finish: Matte Dimensions: 6" x 9" (15.24 x 22.86 cm) Interior: Blank, White Paper, Lined Pages: 114
Author: Candlelight Publications Publisher: Independently Published ISBN: 9781796352573 Category : Languages : en Pages : 100
Book Description
Know anyone who is Irish? This super special notebook or journal is both a personal and functional gift idea and a great way to express your gratitude to a special friend, co-worker or family member. Give them something they can use over and over. Filled with blank lined double sided sheets, this memorable and useful note book makes a wonderful present for just about anyone for any occasion such as St. Patrick's Day, birthdays, Anniversaries, Christmas or more. Included: 6x9 in size Colorful St. Patty themed cover design Makes a perfect gift or present for special friends and family Good for writing, list making, goal setting, journaling, doodling, sketching and more
Author: Mary Berendes Publisher: ISBN: 9781567666434 Category : Juvenile Nonfiction Languages : en Pages : 36
Book Description
This book describes the tiny green plants known as shamrocks, the customs and origins of St. Patrick's Day, and how the shamrock became the national symbol of Ireland
Author: Martin Lindstrom
Author: Martin Lindstrom
Author: Edward Meyrick Goulburn
Author: John E. Cooney
Author: Albert G. Spalding
Author: William R. Tiffany
Author: Georgiana Houghton
Author: Rigby
Author: Heather Haseman
Author: Candlelight Publications
Author: Mary Berendes