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Author: Srivastava Mallika Publisher: Vikas Publishing House ISBN: 9325974118 Category : Business & Economics Languages : en Pages : 368
Book Description
With the aim of developing a successful CRM program this book begins with defining CRM and describing the elements of total customer experience, focusing on the front-end organizations that directly touch the customer. The book further discusses dynamics in CRM in services, business market, human resource and rural market. It also discusses the technology aspects of CRM like data mining, technological tools and most importantly social CRM. The book can serve as a guide for deploying CRM in an organization stating the critical success factors. KEY FEATURES • Basic concepts of CRM and environmental changes that lead to CRM adoption • Technological advancements that have served as catalyst for managing relationships • Customer strategy as a necessary and important element for managing every successful organization • CRM is not about developing a friendly relationship with the customers but involves developing strategies for retention, and using them for achieving very high levels of customer satisfaction • The concept of customer loyalty management as an important business strategy • The role of CRM in business market • The importance of people factor for the organization from the customer's perspective • Central role of customer related databases to successfully deliver CRM objectives • Data, people, infrastructure, and budget are the four main areas that support the desired CRM strategy
Author: Srivastava Mallika Publisher: Vikas Publishing House ISBN: 9325974118 Category : Business & Economics Languages : en Pages : 368
Book Description
With the aim of developing a successful CRM program this book begins with defining CRM and describing the elements of total customer experience, focusing on the front-end organizations that directly touch the customer. The book further discusses dynamics in CRM in services, business market, human resource and rural market. It also discusses the technology aspects of CRM like data mining, technological tools and most importantly social CRM. The book can serve as a guide for deploying CRM in an organization stating the critical success factors. KEY FEATURES • Basic concepts of CRM and environmental changes that lead to CRM adoption • Technological advancements that have served as catalyst for managing relationships • Customer strategy as a necessary and important element for managing every successful organization • CRM is not about developing a friendly relationship with the customers but involves developing strategies for retention, and using them for achieving very high levels of customer satisfaction • The concept of customer loyalty management as an important business strategy • The role of CRM in business market • The importance of people factor for the organization from the customer's perspective • Central role of customer related databases to successfully deliver CRM objectives • Data, people, infrastructure, and budget are the four main areas that support the desired CRM strategy
Author: Francis Buttle Publisher: Routledge ISBN: 1856175227 Category : Business & Economics Languages : en Pages : 495
Book Description
This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.
Author: Matthew R. Marvel Publisher: SAGE ISBN: 1412990815 Category : Business & Economics Languages : en Pages : 545
Book Description
The Encyclopedia of New Venture Management explores the skills needed to succeed in business, along with the potential risks and rewards and environmental settings and characteristics.
Author: Management Association, Information Resources Publisher: IGI Global ISBN: 1466673583 Category : Business & Economics Languages : en Pages : 2254
Book Description
As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audiences reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
Author: Julia Balzer Riley Publisher: Elsevier Health Sciences ISBN: 0323673430 Category : Medical Languages : en Pages : 354
Book Description
Immerse yourself in the ideas, theories, and techniques of effective communication in the workplace! Communication in Nursing, 9th Edition adopts a uniquely practical and personal approach to the demands of today's nursing practice, providing extensive examples, exercises, and techniques that help you to apply communication skills in a variety of clinical settings. Using a conversational tone, this relatable text takes you beyond theory to show you how to understand important concepts and use communication as a tool to limit stress in your nursing practice. The 9th edition includes a new chapter which focuses on the foundation of communication and personality assessment. It also includes a new Putting it into Practice feature to help you apply your new communication skills in the work environment. In addition, updates on the topics of mindfulness, resilience, and inter-collaborative communication highlight the importance of implementing these tools in practice. - Active Learning features in every chapter promotes active, goal-directed reading. - Wit & Wisdom boxes present selected verses and quotations relevant to chapter topics, adding interest and humor. These boxes provide moments of relief from serious topics and "a-ha" moments when theory becomes linked to practice. - End-of-chapter exercises help you to master chapter techniques and strengthen your communication skills. - QSEN preface and exercises stress how communication impacts safety and quality of care. - Discusses the importance of interprofessional education and communication in the healthcare environment. - Addresses the importance of "presence" in nursing — being present for clients, families, colleagues, and self. - NEW! Starting with You chapter focuses on personality assessment using the Gallup CliftonStrengths among additional assessment methods. - Two chapters have been combined to create a new one titled, Communicating Assertively and Responsibly with "Difficult" Clients and Colleagues, to help you better address aggressive and difficult clients and colleagues. - UPDATED! Navigating the Expanding World of Digital Communication and Understanding Each Other chapters have been extensively updated to reflect most recent information. - NEW! Chapter exercises incorporate teaching strategies such as cinemeducation and medical improvisation to help facilitate various learning types. - UPDATED! Topics of mindfulness, resilience, and inter-collaborative communication have been incorporated throughout. - NEW! Additional examples incorporated into Moments of Connection boxes highlight beneficial outcomes of successful communication and provide concrete examples of how communication techniques work.
Author: American Society of Association Executives (ASAE) Publisher: John Wiley & Sons ISBN: 1118865200 Category : Business & Economics Languages : en Pages : 356
Book Description
The ASAE CAE preparation guide featuring 100 exam questions This is the ASAE test prep resource for the CAE exam, which leads to certification as an association executive. The ASAE CAE Study Guide (2015): Preparation Reference for the Certified Association Executive Exam + Practice Test Bank is the only book with a practice exam based on actual questions released from the official CAE item bank. This edition reflects newly updated and revised job analysis study findings from the American Society of Association Executives (ASAE). In this book, you’ll find everything you need to feel confident on test day, including high-level summaries of all the content covered in the CAE content outline’s nine domains. In addition to easy-to-digest content sections, CAE Study Guide (2015) is full of indispensable resources for anyone preparing for CAE certification. The online practice exam includes 100 questions released from the official CAE exam database, and testing tips will orient you toward the most successful strategies. Comprehensive content summaries of all nine domains tested on the CAE exam Online practice exam consisting of 100 questions drawn from the CAE test item database, plus answer key Preparation resources including recommended reading, key definitions, self-assessment, CAE study questions, and more Exam day readiness tips and suggestions for creating a study plan, focusing on difficult areas, and reducing test anxiety Beginning with the May 2015 CAE exam, the CAE Commission will implement its revised CAE test based on the updated content structure. CAE Study Guide (2015) is a terrifically useful resource for anyone seeking CAE certification.
Author: Simon Knox Publisher: Routledge ISBN: 1136412506 Category : Business & Economics Languages : en Pages : 319
Book Description
Customer Relationship Management presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne's five key processes, the book demonstrates a systematic management progression that will guarantee the maximum impact and efficiency of a CRM programme. The book backs up these five processes - strategy development, value creation, channel and media integration, information management and performance assessment - with 16 best practice case studies which set the universal theory in a specific practical context. These feature a range of companies, including Orange, Brittania, Homebase, Canada Life, Sun Microsystems, Natwest, Sears, Roebuck & Co., Nortel Networks and Siemens. The book concludes with interviews from four thought leaders, offering a 'futures' vision forum for CRM. Customer Relationship Management is a vital instrument for anyone who needs to know how to develop and measure effective CRM within an organization. It includes overviews and key learning points preceding each case study, and a summary chapter to draw out the most salient lessons from CRM best practices. For practitioner or academic alike, this is essential reading.
Author: Adam Curry Publisher: Simon and Schuster ISBN: 0743203577 Category : Business & Economics Languages : en Pages : 364
Book Description
Today the hottest new area of marketing is Customer Relationship Management (CRM) -- the discipline of identifying, attracting, and retaining a company¹s most valuable customers. Drawing upon more than ten years of testing, tryout, and implementation in hundreds of companies, CRM expert Jay Curry, and his Internet-expert son, Adam Curry, have written a clear, step-by-step guide to profiting from this exploding movement, with strategies that are aimed at the small and medium-sized business owners who need them most. Jay Curry explains how CRM can help managers boost profits by implementing a customer-focused strategy. Using easy-to-understand graphics, he introduces the customer pyramid -- segmented as "Top," "Big," "Medium," and "Small" -- to help the reader visualize, analyze, and improve customer profitability. Success comes to those who follow this three-step Customer Marketing Strategy: (1) get new customers into your pyramid; (2) move customers higher into your pyramid; (3) keep the customers in the pyramid. Combining practical how-to directives with vital CRM reference information, the book includes a case study, "InterTech," that allows readers to see customer-focused strategy in action. The final third of this practical, easy-to-read book is devoted to the Internet. Here Adam Curry introduces the "Permission Pyramid" and the "e-Customer Marketing Pyramid" to explain the nature of "virtual customer relationships" and how to use them to create, keep, and upgrade customers. This section includes mini-cases and tips to help managers use the Internet to complement current marketing and sales activities and ends with guidelines to test out the new paradigms of e-commerce. Throughout The Customer Marketing Method, the emphasis is always on practical steps to "make it happen." It is essential and timely reading for owners of small and medium-sized businesses as well as managers of small business units within larger firms.
Author: Annie McKee Publisher: Pearson Higher Education AU ISBN: 1442550465 Category : Business & Economics Languages : en Pages : 641
Book Description
A new view of the four functions of Management: through the lens of leadership The pace and scope of change in the world and organisations during the past 10 years is unprecedented. In this environment, staying ahead of the curve and preparing for success in work, management and leadership is challenging. Amidst the financial crises, catastrophic disasters, and business scandals frequently making headlines, Annie McKee and the Australian authors of this new text Management: a Focus on Leaders, believe there is a unique opportunity to re-focus the way students are prepared for their future in business. Show future managers how to lead in a complex, yet exciting, global environment With an engaging writing style and an outcome-driven approach, Annie McKee and Australian authors Travis Kemp and Gordon Spence directly address the many behavioural, social, cognitive and emotional challenges beyond the four functions of management. Management features exciting Australasian and global case studies and easy, student-friendly teaching tools. Unique Decision Making mini-simulations using adaptive technology allow students to make management decisions and see the impact of their decisions.
Author: Cybellium Publisher: Cybellium ISBN: 1836793936 Category : Study Aids Languages : en Pages : 227
Book Description
Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
Author: Srivastava Mallika
Author: Srivastava Mallika
Author: Francis Buttle
Author: Matthew R. Marvel
Author: Management Association, Information Resources
Author: Julia Balzer Riley
Author: American Society of Association Executives (ASAE)
Author: Simon Knox
Author: Adam Curry
Author: Annie McKee
Author: Cybellium