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Author: Karen Elking Publisher: Diplom.de ISBN: 9783838644233 Category : Languages : en Pages : 68
Book Description
Diploma Thesis from the year 2001 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, University of Bremen (Wirtschafts- und Sozialwissenschaften), language: English, abstract: Inhaltsangabe: Abstract: The retail landscape is changing. The consumer faces a much greater choice of goods and a completely different experience. An extensive range of purchase formats and locations is made available. The High Street is no longer a necessity but an option. According to IDC Research, UK e-commerce transactions in 1999 were worth approximately 2.8 million. They have the potential to grow tenfold over the next three years. A literature review highlighted the wide level of interest in the potential of the Internet as a commercial opportunity and a new medium within the retail environment. However, past research has seldom included the emergence of online shopping for clothing and the impact on traditional High Street retailers. The aim of this thesis was established on grounds of this gap in findings and the research question was identified: Is it likely that clothing shopping on the Internet will replace traditional High Street shopping? In the course of the thesis, primary and secondary research was undertaken. Documentary and multiple source data have been essential in providing me with a background to shopping, the UK Retail Market and Internet retailing. Secondary data has provided the basis of this thesis. It included the analysis of the UK retail market, the analysis of changes in consumer behaviour and an overview over online issues such as Internet usage and the uptake of online clothes shopping. Retailer opinions were examined as well as research reports. Primary research comprised in-depth interviews with 15 students, expert interviews with Internet Analysts of major investment banks and case studies of already established online retailers. Primary research could support findings of past research. Th
Author: Karen Elking Publisher: Diplom.de ISBN: 9783838644233 Category : Languages : en Pages : 68
Book Description
Diploma Thesis from the year 2001 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, University of Bremen (Wirtschafts- und Sozialwissenschaften), language: English, abstract: Inhaltsangabe: Abstract: The retail landscape is changing. The consumer faces a much greater choice of goods and a completely different experience. An extensive range of purchase formats and locations is made available. The High Street is no longer a necessity but an option. According to IDC Research, UK e-commerce transactions in 1999 were worth approximately 2.8 million. They have the potential to grow tenfold over the next three years. A literature review highlighted the wide level of interest in the potential of the Internet as a commercial opportunity and a new medium within the retail environment. However, past research has seldom included the emergence of online shopping for clothing and the impact on traditional High Street retailers. The aim of this thesis was established on grounds of this gap in findings and the research question was identified: Is it likely that clothing shopping on the Internet will replace traditional High Street shopping? In the course of the thesis, primary and secondary research was undertaken. Documentary and multiple source data have been essential in providing me with a background to shopping, the UK Retail Market and Internet retailing. Secondary data has provided the basis of this thesis. It included the analysis of the UK retail market, the analysis of changes in consumer behaviour and an overview over online issues such as Internet usage and the uptake of online clothes shopping. Retailer opinions were examined as well as research reports. Primary research comprised in-depth interviews with 15 students, expert interviews with Internet Analysts of major investment banks and case studies of already established online retailers. Primary research could support findings of past research. Th
Author: Natalie Bluschke Publisher: GRIN Verlag ISBN: 3640884493 Category : Business & Economics Languages : en Pages : 65
Book Description
Master's Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.0, Thames Valley University, London, language: English, abstract: This dissertation is a study in the area of e-commerce. The aim of this study was to examine the adoption of online shopping and online shopping for clothing in particular and factors influencing the intention to purchase clothing online. A quantitative research method was used and a questionnaire designed on the website www.surveymonkey.com and then distributed by sending out the link leading to the survey via facebook and emails. 94 useful questionnaires were gathered from female and male UK students. SPSS 17 was used to analyse the collected data by conducting chi-square tests and Spearman's rho correlation tests to examine the relation between different variables. The constructs of the technology acceptance model (TAM) were used as a framework and basis for this research and were extended by further constructs. Therefore, the impact of perceived usefulness, perceived ease of use, prior online shopping experience, perceived risk and product involvement on the intention to purchase clothing online was analysed. Perceived usefulness, perceived ease of use and prior online shopping experience had positive effects on the intention to purchase clothing online. Perceived risk had a negative effect on the intention to purchase clothing online. These findings supported the hypotheses. Other than hypothesised, clothing product involvement did not have a significant positive effect on the intention to purchase clothing online.
Author: Ozuem, Wilson Publisher: IGI Global ISBN: 1522526986 Category : Business & Economics Languages : en Pages : 483
Book Description
Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology.
Author: Management Association, Information Resources Publisher: IGI Global ISBN: 1522569138 Category : Social Science Languages : en Pages : 2045
Book Description
Today, gender inequality and diversity are at the forefront of discussion, as the issue has become an international concern for politicians, government agencies, social activists, and the general public. Consequently, the need to foster and sustain diversity and inclusiveness in the interactions among various groups of people is relevant today more than ever. Gender and Diversity: Concepts, Methodologies, Tools, and Applications provides a critical look at gender and modern-day discrimination and solutions to creating sustainable diversity across numerous contexts and fields. Highlighting a range of topics such as anti-discrimination measures, workforce diversity, and gender inequality, this multi-volume book is designed for legislators and policy makers, practitioners, academicians, gender studies researchers, and graduate-level students interested in all aspects of gender and diversity studies.
Author: Ruchita Pangriya Publisher: Shineeks Publishers ISBN: 1632788918 Category : Education Languages : en Pages : 98
Book Description
This book gives a glance of on-line private label brands in India. It could be useful to understand consumers’ behavior towards these brands. Also this book could help to learn Structural Equation Modeling techniques which is very popular among researchers.
Author: Jianguo Li Publisher: ISBN: Category : Consumer satisfaction Languages : en Pages : 0
Book Description
The main purpose of this research is to identify what determinants influence an individual consumer's intention to adopt online shopping. One of the main branches of Internet business is online shopping. In academic literature, online shopping is often studied as a new retailing channel in marketing literature. By viewing online shopping as a new kind of IT, this paper attempted to explain and predict customers' intention of adopting online shopping. Ten proposed hypotheses were then empirically tested by using data collected from survey. The results indicate that the relative advantage of online shopping, the compatibility of online shopping, the voluntariness of individual consumer's doing online shopping, customers' prior experience, and consumer innovativeness are positively correlated with individual consumer's intention of adopting online shopping. On contrary, both the transaction cost involved in purchasing goods online and a customer's sensitivity to risk have negative correlation relationship with his/her adoption intention. Two topics--adoption process and post sale service of online shopping were suggested for future research.
Author: Mitchell M. Tseng Publisher: Springer Science & Business Media ISBN: 3642554601 Category : Business & Economics Languages : en Pages : 528
Book Description
Companies are being forced to react to the growing individualization of demand. At the same time, cost management remains of paramount importance due to the competitive pressure in global markets. Thus, making enterprises more customer centric efficiently is a top management priority in most industries. Mass customization and personalization are key strategies to meet this challenge. Companies like Procter&Gamble, Lego, Nike, Adidas, Land's End, BMW, or Levi Strauss, among others, have started large-scale mass customization programs. This book provides insight into the different aspects of building a customer centric enterprise. Following an interdisciplinary approach, leading scientists and practitioners share their findings, concepts, and strategies from the perspective of design, production engineering, logistics, technology and innovation management, customer behavior, as well as marketing.
Author: Management Association, Information Resources Publisher: IGI Global ISBN: 1522575111 Category : Social Science Languages : en Pages : 841
Book Description
Gender Economics challenges current economic theory, targeting the way gender is often used for economic gain or increased market share. Experts realize that company growth can no longer be achieved by taking a conventional approach, but few follow through with introducing new frameworks that change the way diversity is treated. Gender Economics: Breakthroughs in Research and Practice features current research that combines the concepts of gender theory, sociology, and economics observing how diversity influences numerous dimensions of business and consumerism. Covering topics including gender empowerment and also bias, economic equality, industrial creativity, leadership, and the impact of social connectedness on life satisfaction, this publication is an ideal reference source for legislators and policymakers, economic developers, corporate practitioners, educational faculties, academicians, researchers, and graduate-level students of all disciplines.
Author: Musiolik, Thomas Heinrich Publisher: IGI Global ISBN: Category : Business & Economics Languages : en Pages : 464
Book Description
Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer behavior presents a daunting task, making it difficult for companies to gauge the wants and needs of their target audience accurately. Enhancing and Predicting Digital Consumer Behavior with AI offers a comprehensive solution to this pressing issue. A strong focus on concepts, theories, and analytical techniques for tracking consumer behavior changes provides the roadmap for businesses to navigate the complexities of the digital age. By covering topics such as digital consumers, emotional intelligence, and data analytics, this book serves as a timely and invaluable resource for academics and practitioners seeking to understand and adapt to the evolving landscape of consumer behavior.
Author: Eundeok Kim Publisher: Berg ISBN: 0857853147 Category : Business & Economics Languages : en Pages : 184
Book Description
This text is designed to introduce undergraduate students to the central concepts of fashion trend analysis and forecasting. Exploring the roles of both consumers and industry personnel as product developers, gatekeepers, and promoters of fashion trends, the book demonstrates how and why forecasting is vital to successful product and brand development. Fashion Trends: Analysis and Forecasting covers a wide range of key topics, such as the impact of fashion consumption on the environment, economic development, and socio-cultural change, as well as the impact of social responsibility and the digital consumer on current fashion trends. Designed to aid teaching and learning, each chapter includes key words, summaries, engaging case studies, discussion questions, and suggested class activities. Using this book as a guide, students will develop an understanding of the process, methods, and influence of trend analysis and forecasting for the fashion business, and will be encouraged to think through the core issues creatively. An essential text for students of fashion and design.
Author: Karen Elking
Author: Karen Elking
Author: Natalie Bluschke
Author: Ozuem, Wilson
Author: Management Association, Information Resources
Author: Ruchita Pangriya
Author: Jianguo Li
Author: Mitchell M. Tseng
Author: Management Association, Information Resources
Author: Musiolik, Thomas Heinrich
Author: Eundeok Kim