Current problems of advertisement and image in economy and tourism = Aktualne problemy reklamy i image w ekonomii i turystyce PDF Download

Author: Redaktor Kwaśnik Zbigniew
Publisher: RSW
ISBN: 1300369116
Category :
Languages : en
Pages : 262

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Author: Walery Zukow
Publisher: Lulu.com
ISBN: 1300369116
Category : Sports & Recreation
Languages : en
Pages : 153

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Current problems of advertisement and image in economy and tourism.Aktualne problemy reklamy i image w ekonomii i turystyce.

Author: Kwasnik Zbigniew
Publisher: Walery Zukow
ISBN: 1300258098
Category :
Languages : en
Pages : 132

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Author: Peter M. Burns
Publisher: CABI
ISBN: 1845934229
Category : Business & Economics
Languages : en
Pages : 249

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Book Description
In the current trend of increasing globalization, relationships are evolving between global and local realities, rich and poor regions of the world and 'old' and 'new' leisure and tourism patterns. The tourist has become an active agent in their travel experiences, moving between and among multiple localities, in an environment of transnational, interconnected social networks. In order to understand the modern tourist, concepts of mobility have begun to be applied to tourism studies and have questioned whether the word tourism is any longer sufficient to describe the complex socio-political milieu of people on the move. Bringing together theoretical and practical issues, this edited volume analyses tourism's wider role as an agent for the mobile modern population of the world. Themes range from post-modern youth and independent mobility to theoretical texts on hypermobility and citizenship within global space and mobility, media and citizenship. Offering a thought-provoking examination of modern tourism, this will be an important text for students of tourism and human geography as well as tourism professionals.

Author: Brian H. Spitzberg
Publisher: Springer Science & Business Media
ISBN: 1461235723
Category : Psychology
Languages : en
Pages : 365

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Book Description
Handbook of Interpersonal Competence Research offers a vital desk reference to anyone doing research on social skills and interaction. Interpersonal competence, defined broadly, refers to the quality or skillfulness of social interaction. The reference manual provides a complete and comprehensive bibliography on this subject, with over 1,600 entries, in addition to a review of over 80 measures directly related to the study of competence. The Handbook covers more measures, more constellation measures, and provides a far more detailed bibliography than any source available to date. No other work on this subject approaches the level of breadth and depth of both published and unpublished background sources. Handbook of Interpersonal Competence Research will be valuable to clinicians, consulting psychologists, organizational consultants, researchers, and students interested in the assessment of social skills.

Author: Gary G. Hamilton
Publisher: Oxford University Press
ISBN: 0199590176
Category : Business & Economics
Languages : en
Pages : 381

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Book Description
The huge expansion of new marketplaces and new retailers over the last fifty years has created a retail revolution.These large and globally sophisticated retailers have harnessed the new technologies in communications and logistics to build consumer markets around the world and to create suppliers, new types of manufacturers, that provide consumers with whatever goods they want to buy. These global retailers are at the hub of the new global economy. They are the new Market Makers, and they have changed the way the global economy works. Despite the fact that this retail revolution unfolded right before our eyes, this book is the first to describe the market-making capabilities of these retailers. In eleven chapters by leading scholars, The Market Makers provides a detailed and highly readable analysis of how retailers have become the leading drivers of the new global economy.

Author: Brian H. Spitzberg
Publisher: SAGE Publications, Incorporated
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 260

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Book Description
Competent communication in everyday life; Approaches to the conceptualization of competence; Competence in communicatting: a criting of issues; Model of relational competence; Implications and future directions.

Author: Gary Gereffi
Publisher: Cambridge University Press
ISBN: 1108471943
Category : Business & Economics
Languages : en
Pages : 497

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Book Description
Studies conceptual foundations of GVC analysis, twin pillars of 'governance' and 'upgrading', and detailed cases of emerging economies.

Author: Evan Frendo
Publisher: Pearson Longman
ISBN: 9780582779969
Category : Foreign Language Study
Languages : en
Pages : 162

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Book Description
Written by experienced teachers and teacher trainers, this series offers practical teaching ideas within a clear, theoretical framework. Each title includes a photocopiable 'Task File' of training and reflection activities to reinforce theories and practical ideas presented.

Author: N. Hativa
Publisher: Springer Science & Business Media
ISBN: 9781402000959
Category : Education
Languages : en
Pages : 384

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Book Description
This volume addresses the important problem of understanding good university teaching, and focuses on the thinking, beliefs, and knowledge, which accompany teachers' actions. It is the first book to address this area and it promises to become a landmark volume in the field - helping us to understand a complex area of human activity and improve both teaching and learning. It is for education researchers, staff/faculty developers and educational developers.