Author: Bansal, Rohit
Publisher: IGI Global
ISBN: 1799880834
Category : Business & Economics
Languages : en
Pages : 329

View

Book Description
Blockchain is a digital, decentralized technology that is continually growing and making quite a mark in digital marketing. Blockchain has brought a drastic change to technology in the last few years, and it is referred to as distributed ledger technology (DLT), which makes the historical backdrop of any computerized resource unalterable and straightforward using decentralization and cryptographic hashing. Blockchain is transforming digital marketing by removing companies’ abilities to pull data from customers without also offering to reimburse them for its value. Marketers can leverage the technology’s positive attributes that customers are searching for in today’s digital landscape, both in transparency and data protection. In terms of digital marketing, blockchain is one of the most important topics for its applications in the marketing field. Blockchain Technology and Applications for Digital Marketing provides insights on blockchain technology and its applications in digital marketing. This book grants a comprehensive understanding of how this technology is functioning within modern marketing and how it can influence the future of the digital marketing industry. The chapters cover the applications of blockchain, benefits and challenges, disruptive innovations in digital marketing, privacy and security concerns, and the recent trends of blockchain in digital marketing. It is ideally intended for marketers, advertisers, brand managers, executives, managers, IT specialists and consultants, researchers, businesses, practitioners, stakeholders, academicians, and students interested in blockchain technology and its role in digital marketing.

Author: Cybellium
Publisher: Cybellium
ISBN: 1836790058
Category : Business & Economics
Languages : en
Pages : 231

View

Book Description
Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com

Author: Paul Democritou
Publisher:
ISBN:
Category :
Languages : en
Pages : 198

View

Book Description
Practically no one in blockchain knows these powerful FACTS about marketing: 70% of Facebook users only read the headline 60% of people on Twitter who share posts will share without reading The first 30 seconds of your YouTube videos will determine your channel's success*No sales copy in marketing = NO SALES If you're not using funnels, you're not marketing Even top professional marketers NEED the secrets revealed in this book The most successful marketers in the world have their own playbook with little-known secrets they use everyday. Now finally thanks to The Crypto Marketing Playbook-you can, too. Unleash these powerful techniques to manipulate human psychology to supercharge your influence and drive attention to your project. They work no matter what kind of technology you are promoting, no matter what social media platforms you are using, and no matter what budget you have. Learn how to start advertising on a shoestring budget and scale at will. The Crypto Marketing Playbook teaches you how to create a go-to resource for your copywriters, designers, and marketing specialists that's like having a marketing genie in their pockets telling them how to handle any situation. How to use approved copy to create powerful ads and brand consistency How to win trust and Influence people Proven psychological persuasion hacks to compel people to respond Sales science strategies for writing effective copy Things you should always/never do in your marketing Paul Democritou, a powerhouse author, entrepreneur, and consultant, has been training sales and marketing teams on consumer psychology for more than 25 years. He was the youngest and most sought-after sales and marketing trainer for some of the largest timeshare companies in Greece. After a career as an entertainer and a video producer/director, he returned to his passion and pivoted into sales, marketing, and video production for companies in and out of the blockchain industry. Paul's books include The Closers Part 3, written with living legend Ben Gay III, Success I.A.O, How To Sell a Pen-Really, and The Crypto Factor interview series with some of the most influential pioneers in the cryptosphere./p> Paul has worked and continues to work with several major blockchain projects, influencers, and start-ups. His intensive Marketing Mastery Coaching teaches businesses how to create and apply their marketing Playbooks and Game Plans to maximize the effectiveness of their marketing.

Author: Vibrant Publishers
Publisher: Vibrant Publishers
ISBN: 1636513018
Category : Computers
Languages : en
Pages : 167

View

Book Description
i. Understand the history, foundation, and use cases of blockchain ii. Discover how the decentralized system of blockchain functions and creates a trust mechanism iii. Read about the components of blockchain and the different types of blockchains iv. Create a private blockchain and deploy a smart contract onto a blockchain v. Learn the differences between fiat currency and cryptocurrency vi. Incorporate blockchain technology into your projects vi Know the potential dangers surrounding the concepts of blockchain Blockchain Essentials You Always Wanted To Know brings a lucid approach to learning the fundamentals of blockchain technology. The book covers the fundamentals of blockchain from a technical standpoint in an easy-to-understand language that allows anyone to grasp its intricacies. Blockchain Essentials begins by explaining the central concept of blockchain technology–the decentralization system–and dives deeper into concepts like cryptography, Merkle trees, mining, cryptocurrency, and consensus algorithms which form the core of blockchain technology. The book contains a dedicated chapter on creating a smart contract using the Truffle and Ganache software. The necessary steps to be taken to adapt blockchain into a project are also discussed in detail in this book. Blockchain Essentials also includes quizzes, fun facts, and real-life case studies to make your self-learning process smoother! In addition, you can access pre-made smart contract programs from the online resources of this book. Please note: This book does not cover topics such as cryptocurrency investment strategies, timing the market, or how to profit from Bitcoin. Blockchain Essentials is part of Vibrant Publishers’ Self-Learning Management series.

Author: Kuan-Ching Li
Publisher: CRC Press
ISBN: 0429674449
Category : Computers
Languages : en
Pages : 360

View

Book Description
Blockchain technologies, as an emerging distributed architecture and computing paradigm, have accelerated the development/application of the Cloud/GPU/Edge Computing, Artificial Intelligence, cyber physical systems, social networking, crowdsourcing and crowdsensing, 5G, trust management, and finance. The popularity and rapid development of Blockchain brings many technical and regulatory challenges for research and academic communities. This book will feature contributions from experts on topics related to performance, benchmarking, durability, robustness, as well data gathering and management, algorithms, analytics techniques for transactions processing, and implementation of applications.

Author: Marjolein Visser
Publisher: Routledge
ISBN: 1000035328
Category : Business & Economics
Languages : en
Pages : 834

View

Book Description
Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals is easy to read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, the use of the Internet for market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning, and management. The application of social media and mobile communications is seamlessly integrated into the topics. Digital Marketing Fundamentals is suitable for commercial and management courses in higher education, including universities and business schools, and for professionals working in digital marketing. To request access to the book's online resources, please click here: http://www.digitalmarketing.noordhoff.nl For FAQs: https://www.basisboek-onlinemarketing.nl/faq-lecturers.html

Author: Grant Cardone
Publisher:
ISBN: 9780990355427
Category :
Languages : en
Pages : 82

View

Book Description
The 10X Quote book is derived from The 10X Rule, The Only Difference Between Success and Failure by New York Times bestselling author and self made multimillionaire entrepreneur, Grant Cardone. The 10X lifestyle is one that calls for massive action towards greatness in all aspects of life. This quote book is a compliment to the original book and offers a daily boost of inspiration to continue along a path towards success.

Author: Kiana Danial
Publisher: John Wiley & Sons
ISBN: 1119533058
Category : Business & Economics
Languages : en
Pages : 356

View

Book Description
The ultimate guide to the world of cryptocurrencies! While the cryptocurrency market is known for its volatility—and this volatility is often linked to the ever-changing regulatory environment of the industry—the entire cryptocurrency market is expected to reach a total value of $1 trillion this year. If you want to get in on the action, this book shows you how. Cryptocurrency Investing For Dummies offers trusted guidance on how to make money trading and investing in the top 200 digital currencies, no matter what the market sentiment. You'll find out how to navigate the new digital finance landscape and choose the right cryptocurrency for different situations with the help of real-world examples that show you how to maximize your cryptocurrency wallet. Understand how the cryptocurrency market works Find best practices for choosing the right cryptocurrency Explore new financial opportunities Choose the right platforms to make the best investments This book explores the hot topics and market moving events affecting cryptocurrency prices and shows you how to develop the smartest investment strategies based on your unique risk tolerance.

Author: ANAND KAKU
Publisher: Anand Kaku
ISBN:
Category : Business & Economics
Languages : en
Pages : 83

View

Book Description
Welcome to "Money Market: Essentials” your comprehensive guide to understanding and thriving in the dynamic world of financial markets. Whether you're a seasoned investor, a financial professional, or someone simply curious about the intricate workings of the money market, this book is designed to provide you with the knowledge and tools necessary to navigate this complex landscape. The money market, often referred to as the backbone of the financial system, plays a critical role in facilitating short-term borrowing and lending, managing liquidity, and influencing interest rates. Understanding its nuances is essential for anyone looking to make informed investment decisions or comprehend the broader functioning of the economy. In this book, we'll embark on a journey through the fundamentals of the money market, starting with its historical evolution and significance. We'll explore the key players involved, from central banks to commercial banks, and the various instruments traded, such as treasury bills, commercial paper, and repurchase agreements. Furthermore, we'll delve into the intricacies of interest rates, yield curves, and the role of central banks in monetary policy. We'll also examine the impact of regulatory frameworks, economic indicators, and technological advancements on the money market ecosystem. I encourage you to approach this book with an open mind and a willingness to engage with the material. Take the time to reflect on how the concepts discussed here apply to your own financial situation or professional aspirations. And remember, learning is a lifelong journey, so don't hesitate to delve deeper into topics that pique your interest or seek additional resources to expand your understanding. Thank you for embarking on this journey with me. I hope that "Money Market: Essentials" serves as a valuable resource and companion as you navigate the complexities of the financial world. Happy reading! Anand Vinaykumar Kaku Chartered Accountant Manager Treasury at National Credit Guarantee Trustee Company Ltd. (NCGTC)

Author: Adhiraj Pal
Publisher: Notion Press
ISBN: 1638325987
Category : Business & Economics
Languages : en
Pages : 56

View

Book Description
This book is a One-Stop-Shop for Crypto Enthusiasts and even for the people who are curiously seeking knowledge about the Crypto world. This book is purely based on the Author’s research and experience in the Crypto market, the agenda of this book is to promote knowledge in the field of Crypto technology and what it is actually based on. Rather than approaching it as a gambling market, this book will help you to invest your thoughts in the Technology and the Revolution which the crypto world is setting for our future. The author has explained, “Who was the mystery man, SATOSHI NAKAMOTO?”, “Why was BITCOIN Created?”, “What is DOGECOIN?”, “How can one start their own Cryptocurrency?”, “Opinion of the Global Personalities on Cryptocurrency”, Is it a SCAM?”. To make the understanding of the purpose of Cryptocurrency better, the author has explained the concept of money and how it became so valuable. This book talks about the Blockchain technology, which the author thinks will revolutionize the Digital transactions of the world, as it has untapped potential and a lot to experiment with.