Maximizing Your Sales with Microsoft Dynamics CRM 2011 PDF Download

Author: Edward Kachinske
Publisher: Course Technology
ISBN: 9781435458826
Category : Customer relations
Languages : en
Pages : 0

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Book Description
A guide to Microsoft CRM for sales professionals covers such topics as creating price lists, generating orders and invoices, tracking competitor information, creating marketing lists, and automating correspondence using Outlook and Word.

Author: Michael J. A. Berry
Publisher: John Wiley & Sons
ISBN: 0471470643
Category : Business & Economics
Languages : en
Pages : 671

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Book Description
Many companies have invested in building large databases and data warehouses capable of storing vast amounts of information. This book offers business, sales and marketing managers a practical guide to accessing such information.

Author: Adam Curry
Publisher: Simon and Schuster
ISBN: 0743203577
Category : Business & Economics
Languages : en
Pages : 364

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Book Description
Today the hottest new area of marketing is Customer Relationship Management (CRM) -- the discipline of identifying, attracting, and retaining a company¹s most valuable customers. Drawing upon more than ten years of testing, tryout, and implementation in hundreds of companies, CRM expert Jay Curry, and his Internet-expert son, Adam Curry, have written a clear, step-by-step guide to profiting from this exploding movement, with strategies that are aimed at the small and medium-sized business owners who need them most. Jay Curry explains how CRM can help managers boost profits by implementing a customer-focused strategy. Using easy-to-understand graphics, he introduces the customer pyramid -- segmented as "Top," "Big," "Medium," and "Small" -- to help the reader visualize, analyze, and improve customer profitability. Success comes to those who follow this three-step Customer Marketing Strategy: (1) get new customers into your pyramid; (2) move customers higher into your pyramid; (3) keep the customers in the pyramid. Combining practical how-to directives with vital CRM reference information, the book includes a case study, "InterTech," that allows readers to see customer-focused strategy in action. The final third of this practical, easy-to-read book is devoted to the Internet. Here Adam Curry introduces the "Permission Pyramid" and the "e-Customer Marketing Pyramid" to explain the nature of "virtual customer relationships" and how to use them to create, keep, and upgrade customers. This section includes mini-cases and tips to help managers use the Internet to complement current marketing and sales activities and ends with guidelines to test out the new paradigms of e-commerce. Throughout The Customer Marketing Method, the emphasis is always on practical steps to "make it happen." It is essential and timely reading for owners of small and medium-sized businesses as well as managers of small business units within larger firms.

Author: Roberta A. Pellant
Publisher: Roberta Pellant Consulting
ISBN: 0578906775
Category : Business & Economics
Languages : en
Pages : 233

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Book Description
The purpose of this book is to define the process and protocols of the TASASS™ score. It also serves as the textbook for the USCGA™ TASASS™ certification course. It was written as a manual for students, entrepreneurs, finance professionals, advisors, and consultants. It defines the types of capital available and documentation requirements to achieve “success” in the capital marketplace. "Success" is defined as a trifecta of: 1) the enterprise acquiring capital; 2) the business becoming successful and 3) the capital source(s) receiving a positive outcome. Business Capital 101 provides clarity in an otherwise complicated environment of gaining access to capital for qualified enterprises. Our mission is to provide a compliant, professional, time-sensitive, cost-conscious, and realistic approach to the business finance process. We accomplish this mission by the implementation of a due diligence process known as the TASASS™ score. The TASASS™ score was developed as a result of a study of more than 300 enterprises engaged by me since 2008 wherein, I was able to determine the more than 300 common attributes amongst successful and failed ventures. The TASASS™ score is a combination of a Transaction Analysis™ (TA), a Situation Analysis™ (SA) implemented in a Software (S) that results in a Score (S). The TASASS™ score is a standardized objective due diligence process that serves capital markets during the enterprise vetting phase of capitalization. The software was created based on a 10-year study of 300 applicants. The goal of the proprietary Software as a Service (SaaS) is to identify opportunities that achieve a TASASS™ score in excess of 92.5%, known as “TASASS Prime™.” TASASS™ is an acronym for: Transaction Analysis Situation Analysis Scoring Software™. The TASASS™ score was developed by Tony Drexel Smith through the financial and human capital resources of: TASASS, Inc, The Association of Blue Moon Advisors, Blue Moon Advisors, Inc., Blue Moon Consortium, Inc., US Capital Global, SUMATICI, Inc., and TD Smith & Associates. Enterprises that have raised capital successfully have the following commonalities: they sought the right type of capital for their stage of development and ability to repay; they created documentation that speaks to the correct capital; and they earned a minimum of 925 out of the 1,000 points possible in our TASASS™ score. Tony Drexel Smith Dr. Roberta Pellant

Author: Francis Buttle
Publisher: Routledge
ISBN: 1856175227
Category : Business & Economics
Languages : en
Pages : 495

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Book Description
This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.

Author: Rajiv Grover
Publisher: SAGE
ISBN: 141290997X
Category : Business & Economics
Languages : en
Pages : 721

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Book Description
The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.

Author: Adam Metz
Publisher: McGraw Hill Professional
ISBN: 0071759182
Category : Business & Economics
Languages : en
Pages : 306

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Book Description
"The social customer is your NEW customer. And if you don’t recognize it, they will be someone else’s new customer. Adam Metz presents a clear, concise game plan for attracting them, connecting with them, and keeping them. Don’t just buy this book: invest in the content. Actually, invest time to implement the content." —JEFFREY GITOMER, author of The Little Red Book of Selling and Social BOOM! "This book connects two key dots in the customer equation: knowing why your customers uniquely do business with you and taking actions that cause them to repeat that choice more frequently." — RICH BLAKEMAN, sales vice president, Miller Heiman, from the Afterword "I’ve seen the future of marketing and it delivers in less than 300 pages. Adam Metz’s The Social Customer makes a compelling case for revolutionizing your thinking about how you connect and build a relationship with your customer in a fashion that shrinks your marketing team and amplifi es the love the world feels for you and your product. Not easy stuff, and, done the wrong way, it’s dangerous." — CHIP CONLEY, founder of Joie de Vivre Hospitality and author of PEAK: How Great Companies Get Their Mojo from Maslow About the Book IF you look at the people who follow your company via social media simply as "social media users," you’re missing a much bigger picture. They are, above all, your customers—and as such, they have a multitude of needs. But without the right social media strategy, they might not remain your customers for long. Adam Metz is prized by clients and online fans for his understanding of what makes both companies and their customers click—and how social media can get them in sync and drive revenue. In The Social Customer, he teaches you all you’ll need to know to transform your business—not just on the Web but across the board. Even if Facebook and Twitter were to disappear tomorrow, these are the fundamentals that will always apply—whatever the technology and whatever the social media. You’ll learn: How to transform your brand into a coveted "Social Object" Where your brand currently stands with your social customers—and how to mobilize your customers to get the word out The "The Ten Commandments of Social Customer Relationship Management" How to harness the power of collaboration How to delight your customers and win loyalty through individualized Treatment What terms like "Social Marketing" and "Social Sales Insights" really mean—and why they can be vital to business success Metz also includes anecdotes, case studies, and outside-the-box inspiration from branding innovators—ranging from upstart punk bands to absolute giants like Burger King and SAP—all designed to keep you thinking critically, creatively, and with the kind of flexibility that will keep your social customers engaged as your company grows.

Author: Srini Katta
Publisher: SAP PRESS
ISBN: 9781592298365
Category : Customer relations
Languages : en
Pages : 0

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Book Description
Its a fact: companies that lose their customers undivided attention and sight of their customers needs will lose those customers. SAP CRM provides you with the tools you need to attract and retain quality customers. Whether youre new to SAP or need to brush up on SAP CRM, this book will explain the core areas of CRM in an easy-to-understand manner. Youll understand what SAP CRM is, how it can improve your relationship with your customers, and how it can enhance cost effectiveness while improving profitability. Supported by customer case studies and practical insight, youll see the benefits that SAP CRM offers in the real world.

Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 612

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Book Description

Author: Adrian Payne
Publisher: Routledge
ISBN: 1136400176
Category : Business & Economics
Languages : en
Pages : 460

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Book Description
Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field. It is about achieving a total understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it. Based on recent knowledge, it is underpinned by: * Clear and comprehensive explanations of the key concepts in the field * Vignettes and full cases from major businesses internationally * Definitive references and notes to further sources of information on every aspect of CRM * Templates and audit advice for assessing your own CRM needs and targets The most lucid, comprehensive and important overview of the subject and an invaluable tool in enabling the connection of the major principles to the real world of business.