Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Crisis Proof Marketing PDF full book. Access full book title Crisis Proof Marketing by Denise Price. Download full books in PDF and EPUB format.
Author: Denise Price Publisher: Lulu.com ISBN: 0557044650 Category : Business & Economics Languages : en Pages : 72
Book Description
If you work in a referral based sales indusrty, this book is for you. In 2008 we watched the market collapse, the economy come under question, business ethics being scrutinized, and the flow of credit tightened. Companies large and small are re-examining the way they do business, and buyers are re-examining their spending habits. This means unlimited opportunity to win new clients and build a thriving business in the midst of a recession. The first step is realizing that buyers are searching for the best deal for their Dollar or Euro. Crisis Proof Marketing is a system - a business model- which refocuses your attention and budget where it can be most efficient and most profitable. This system will demonstrate how you can operate your business seamlessly in the eyes of your clients, build trusting business relationships, generate referrals, and plan for the future, no matter what it has in store.
Author: Denise Price Publisher: Lulu.com ISBN: 0557044650 Category : Business & Economics Languages : en Pages : 72
Book Description
If you work in a referral based sales indusrty, this book is for you. In 2008 we watched the market collapse, the economy come under question, business ethics being scrutinized, and the flow of credit tightened. Companies large and small are re-examining the way they do business, and buyers are re-examining their spending habits. This means unlimited opportunity to win new clients and build a thriving business in the midst of a recession. The first step is realizing that buyers are searching for the best deal for their Dollar or Euro. Crisis Proof Marketing is a system - a business model- which refocuses your attention and budget where it can be most efficient and most profitable. This system will demonstrate how you can operate your business seamlessly in the eyes of your clients, build trusting business relationships, generate referrals, and plan for the future, no matter what it has in store.
Author: Jonathan Hemus Publisher: ISBN: 9781781335109 Category : Business & Economics Languages : en Pages : 0
Book Description
Crisis Proof will enable you to sleep peacefully at night, knowing your organisation is ready to protect its business and reputation, whatever the world may throw at it.
Author: Allison Tivnon Publisher: ISBN: 9781735743707 Category : Languages : en Pages :
Book Description
In 2020, the longest period of economic expansion in U.S. history came to a grinding halt. Caught off guard by years of growth and record-breaking profits, architecture, engineering, and construction firms (known collectively as the A/E/C Industry) are now reeling and wondering how long the recession will last and how severe the financial impacts will be. During the Great Recession of 2008-2010, many A/E/C firms made deep and devastating cuts into their Marketing departments. These short-sighted 'cost-saving' measures rippled across the country and caused waves of layoffs of marketing professionals across all job categories and levels of seniority. This type of extreme de-investment in marketing resources hinders a firm's ability to position in the hyper-competitive landscape of a recession. It also increases the likelihood of a loss in market share to competitors who didn't make such cuts. To prevent this from happening again, it is important to take a step back and reflect--to both understand the motivations and perceptions that drive firm financial decisions, as well as to clinically review some of the miss-steps marketing departments make when the 'tide goes out'. The wear and tear of a strong economic expansion can take a toll on our marketing operations and make it difficult to pivot into recession. Any stumbles in our agility send signals to our firm leadership that we may not be up to the task of weathering an economic downturn. This book offers several action steps and strategies to reinforce our marketing operations and improve the agility we so badly need right now.
Author: Peter Steidl Publisher: John Wiley & Sons ISBN: 1118320212 Category : Business & Economics Languages : en Pages : 224
Book Description
Recessions -- there may not be anything we can do to stopthem, but we have plenty of choices when it comes to ourresponse. During a recession too much time can be spent trying to guesswhat impact it may have, while too little time is spent exploringthe strategic options available. Survive, Exploit, Disrupt addresses the need forcompanies to shift their strategic thinking during an economicdownturn. As trends change and consumer behaviour becomes lesspredictable, companies that triumph over economic downturn fallinto three categories: survivors, exploiters and disrupters. This book shows executives how to navigate their way through themany challenges a recession represents for their business, andcapitalise on the opportunities these periods of upheavalpresent. Inside you’ll discover: the drivers of change during a recession how to adapt to recessionary periods how to exploit growth opportunities and identify disruptiveopportunities specific actions you can take to survive a recession. The result is a solid basis for recession-proof strategy thatcompanies can implement to ensure that they survive the toughtimes.
Author: Lynn Grodzki Publisher: WW Norton ISBN: 9780393706116 Category : Psychology Languages : en Pages : 0
Book Description
The only book of its kind: a comprehensive, yet strategic and practical 4-point plan for strengthening a private practice during a time of crisis. Written to help therapists and other helping professionals survive and thrive during an uncertain economy, Crisis-Proof Your Practice is an important tool for weathering the current crisis of Covid-19. As those in private practice contend with new challenges caused by the pandemic, including the parameters of telehealth, working within quarantine, cash flow problems, client cancellations, and overwhelm of helping those in need—they find that they need advice for their business as well as guidance for their personal well-being. Lynn Grodzki is considered a pioneer in the field of practice -building, and she brings a needed perspective to those small business owners who want to secure the safety of their practices during a time of global economic worry, confusion and anxiety. Readers will learn how to quickly assess the health of their existing private practices to address and then repair areas that are weakened by situational problems caused by a recession or a global shutdown. After receiving solid advice on how to minimize risk, they can adopt one of the four best business models, designed to allow the practice to stay viable during and after a time of crisis. Grodzki explains strategies for financial management, steps to take for low cost and effective marketing, and ways to prepare for the future, including how to build a practice not just to own, but eventually to sell. She inspires readers to adopt an entrepreneurial mindset to be open to change and spot the many opportunities that inevitably arise during a time of crisis. As with her earlier books, Grodzki translates basic and sophisticated business concepts for those in a service, health-oriented practice. She offers anecdotes, examples and ideas gleaned from years of coaching thousands of clients, combining a healthy dose of tough love with compassion and optimism. This book belongs on every therapist’s bookshelf, to be read in times like Covid-19 and beyond, to refer to when needed. And even when not faced with a current crisis, reading this book for prevention is a wise move as it offers what every small business owner needs: a crisis-proofing plan that can light your way in times of darkness or help you to avert disaster altogether.
Author: Charles Kasten Publisher: ISBN: 9781482353761 Category : Business & Economics Languages : en Pages : 150
Book Description
Discover the hidden insider secrets that allow small to medium business owners all across the country to make record profits during this economic downturn. This book allows you to ethically steal their secrets and begin profiting in your business.....immediately! Take a peak behind the curtain and see how successful small business owners consistently make huge profits. Marketing expert Charles Kasten reveals many of the methods that he usually reserves only for paying clients.
Author: Nic Clark Publisher: ISBN: 9780980597806 Category : Marketing Languages : en Pages : 280
Book Description
Virgin has it. Google has it. And so does Apple. It's the X-Factor - that indefinable characteristic that makes businesses absolutely irresistible to consumers. Designed for all small business owners who want to thrive, not just survive, this book looks at the key elements for the Marketing X-Factor and describes in easy to action steps how you too can transform your company into a profit magnet with an unbeatable competitive edge.
Author: Joseph Finora Publisher: iUniverse ISBN: 1440149941 Category : Business & Economics Languages : en Pages : 48
Book Description
Can you market your way out of a recession? Yes you can! By reading this book, among other things, you'll learn how to tap into social media opportunities, how to get on television and into the newspapers, how to e-market and best of all how to keep your business percolating in even the toughest of times. What do we say in our offices? When the going gets tough, the tough start marketing! Is it a coincidence that some of the biggest companies in the world are also the non-stop marketers? Hardly. If you're a businessperson looking to get to that elusive next level, some of the information in this book may help you get there. It's Only a Recession, or Is It? What's All the 'Buzz' about Social Media? Breaking Through Barriers to 'Yes' and Why Price Can Be Irrelevant Is Your Office Crisis-Ready? Harnessing the Cult of Your Personality -- Don't Lose Your Ego, Use It The Greatest Risk of All - Nothing How to Meet the Press or 'I Want My CNBC!'
Author: Venke Sharma Publisher: SAGE Publications Pvt. Limited ISBN: 9789386446794 Category : Business & Economics Languages : en Pages : 0
Book Description
Whether or not your brand is on social media, your consumers are. They are continuously sharing their good and bad experiences about your brand. Most brands are not prepared to deal with negative feedback which, if ignored, can spiral into a crisis. This book seeks to aid brand and business owners to structure organizations to be crisis- ready. Creating a crisis squad and a crisis playbook, envisioning various scenarios that can occur, and what the brand’s response should be are some of the areas the book delves into. It also recommends preventive measures that can save brands from social embarrassment, and social listening strategies that can alert organizations to a problem before it becomes a crisis. When everything else fails and a crisis is at hand, the focus shifts to executing the playbook, turning the conversation around leveraging evangelists and influencers. Once the crisis has ended, it’s time to audit the playbook and close the gaps, as well as evaluate financial or reputational damage done to the brand, and see how quickly one can recover.
Author: Denise Price
Author: Denise Price
Author: Jonathan Hemus
Author: Allison Tivnon
Author: Mal Emery
Author: Peter Steidl
Author: Lynn Grodzki
Author: Charles Kasten
Author: Nic Clark
Author: Joseph Finora
Author: Venke Sharma