Creation of Experience PDF Download

Author: Jacobo Grinberg Zylberbaum
Publisher:
ISBN: 9789686022032
Category : Neuropsychology
Languages : en
Pages : 259

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Author: Venkat Ramaswamy
Publisher: Simon and Schuster
ISBN: 1439181063
Category : Business & Economics
Languages : en
Pages : 290

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Book Description
Apple embraced co-creation to enhance the speed and scope of its innovation, generat­ing over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks launched its online platform MyStarbucksIdea.com to tap into ideas from customers and turbocharged a turnaround. Unilever turned to co-creation for redesigning prod­uct lines such as Sunsilk shampoo and revitalized growth. Nike achieved remarkable success with its Nike+ co-creation initiative, which enables a com­munity of over a million runners to interact with one another and the company, increasing its market share by 10 percent in the first year. Co-creation involves redefining the way organizations engage individuals—customers, employees, suppliers, partners, and other stake­holders—bringing them into the process of value creation and engaging them in enriched experi­ences, in order to —formulate new breakthrough strategies —design compelling new products and services —transform management processes —lower risks and costs —increase market share, loyalty, and returns In this pathbreaking book, Venkat Ramaswamy (who coined the term co-creation with C. K. Prahalad) and Francis Gouillart, pioneers in working with com­panies to develop co-creation practices, show how every organization—from large corporation to small firm, and government agency to not-for-profit—can achieve “win more–win more” results with these methods. Based on extraordinary research and the authors’ hands-on experiences with successful projects in co-creation at dozens of the world’s most exciting organizations, The Power of Co-Creation illustrates with detailed examples from leading firms such as those above, as well as from Cisco, GlaxoSmithKline, Ama­zon, Jabil, Predica, Wacoal, Caja Navarra, and many others, how enterprises have used a wide range of “engagement platforms”—and how they have even restructured internal management processes—in order to harness the power of co-creation. As the authors’ wealth of examples make vividly clear, enterprises can no longer afford to view custom­ers and other stakeholders as passive recipients of their products and services but must learn to engage them in defining and delivering enhanced value. Co-creation goes beyond the conventional “process view” of qual­ity, re-engineering, and lean thinking, and is the essential new mind-set and practice for boosting sus­tainable growth, productivity, and profits in the future.

Author: Nina K Prebensen
Publisher: Routledge
ISBN: 1317293436
Category : Business & Economics
Languages : en
Pages : 164

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Book Description
The tourist experience is multi-faceted and dynamic, as tourists engage with its formation and creation. The tourists then become vital in creating value for themselves together with the service provider. Experience value cannot be pre-produced, but is co-created between host and guest(s) in the servicescape. The tourist managers can therefore only plan for and facilitate for value co-creation to take place. This book responds to the need for a critical review of how firms can facilitate and dramatize for enhanced experience value for tourists. As the roles of participants and providers are changing rapidly, new knowledge in terms of how value creation and value co-creation can transpire needs to be generated. The aim of this book is therefore to accentuate the role and importance of the core elements in value creation processes, namely, the customer(s), the setting in which co-creation would take place, and the provider. Bringing together scholars from diverse areas to address the nature of how the actors co-create values through interaction in different experience settings, the book also serves as a guide to the best practice of co-creation of tourist experiences. It will therefore appeal practically as well as theoretically to scholars and students of tourism, marketing, leisure, hospitality, and services management.

Author: Eugene T. Gendlin
Publisher: Northwestern University Press
ISBN: 9780810114272
Category : Philosophy
Languages : en
Pages : 342

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Book Description
Experiencing and the Creation of Meaning, Eugene Gendlin examines the edge of awareness, where language emerges from nonlanguage. In moving back and forth between what is already verbalized and what is as yet unarticulated, he shows how experiencing functions in the transitions between one formulation and the next.

Author: Sylvia Nickerson
Publisher: Drawn & Quarterly
ISBN: 1770465243
Category : Comics & Graphic Novels
Languages : en
Pages : 194

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Book Description
New life and opportunities arise from the wreckage of a north american city urban renewal at what cost? A new mother takes us on a tour of Hamilton, a Rust Belt city born of the Industrial Revolution and dying a slow death due to globalization. This mother represents the city’s next wave of inhabitants—the artists and young parents who swarm a run-down area for its affordability, inevitably reshaping the neighborhoods they take over. Creation looks at gentrification from the inside out—an artist mother making a home and neighborhood for her family, struggling to find her place amid the existing and emerging communities. While pushing her child’s stroller around Hamilton, Sylvia Nickerson shows us the warehouse filled with open barrels of toxic sludge, the parking lot where the city’s homeless population sleeps, and the refurbished Victorian house (complete with elegant chandeliers) that is now a state-of-the-art yoga studio. Creation presents the city as a living thing—a place where many small lives intersect and where death, motherhood, pollution, poverty, and violence are all interconnected. Drawn in evocative watercolor, Creation is unafraid to leave questions open-ended as Nickerson wanders the city and ponders just where the personal and the political intersect, and where they ought to intersect.New life and opportunities arise from the wreckage of a north american city urban renewal at what cost?

Author: C. K. Prahalad
Publisher: Harvard Business Press
ISBN: 1422160742
Category : Business & Economics
Languages : en
Pages : 273

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Book Description
In this visionary book, C. K. Prahalad and Venkat Ramaswamy explore why, despite unbounded opportunities for innovation, companies still can't satisfy customers and sustain profitable growth. The explanation for this apparent paradox lies in recognizing the structural changes brought about by the convergence of industries and technologies; ubiquitous connectivity and globalization; and, as a consequence, the evolving role of the consumer from passive recipient to active co-creator of value. Managers need a new framework for value creation. Increasingly, individual customers interact with a network of firms and consumer communities to co-create value. No longer can firms autonomously create value. Neither is value embedded in products and services per se. Products are but an artifact around which compelling individual experiences are created. As a result, the focus of innovation will shift from products and services to experience environments that individuals can interact with to co-construct their own experiences. These personalized co-creation experiences are the source of unique value for consumers and companies alike. In this emerging opportunity space, companies must build new strategic capital—a new theory on how to compete. This book presents a detailed view of the new functional, organizational, infrastructure, and governance capabilities that will be required for competing on experiences and co-creating unique value.

Author: Mark Harris
Publisher: Routledge
ISBN: 1317546156
Category : Religion
Languages : en
Pages : 224

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Book Description
It is generally assumed that science and religion are at war. Many now claim that science has made religious belief redundant; others have turned to a literalist interpretation of biblical creation to reject or revise science; others try to resolve Darwin with Genesis. "The Nature of Creation" addresses this complex debate by engaging with both modern science and biblical scholarship together. Creation is central to Christian theology and the Bible, and has become the chosen battleground for scientists, atheists and creationists alike. "The Nature of Creation" presents a sustained historical investigation of what the creation texts of the Bible have to say and how this relates to modern scientific ideas of beginnings. The book aims to demonstrate what science and religion can share, and how they differ and ought to differ.

Author: Venkat Ramaswamy
Publisher: Stanford University Press
ISBN: 0804790752
Category : Business & Economics
Languages : en
Pages : 356

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Book Description
A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders—from customers and employees to suppliers, partners, and citizens at large—as co-creators. Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems that are designed for creative collaboration, and to develop "win more-win more" strategies that enhance our wealth, welfare, and, well-being. Richly illustrated with examples of co-creation in action, The Co-Creation Paradigm provides a blueprint for the co-creative enterprise, economy, and society, while presenting a conceptual framework that will guide organizations across sectors in adopting this transformational approach. Challenging some of our most deeply held ideas about business and value, this book outlines the future of "business as usual."

Author: Barbara Brown Taylor
Publisher: Westminster John Knox Press
ISBN: 1646980093
Category : Religion
Languages : en
Pages : 258

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Book Description
From beloved writer and renowned preacher Barbara Brown Taylor comes a new collection of stories and sermons of faith, grace, and hope. Taylor, author of the best-selling books Holy Envy and An Altar in the World, among others, finds that when you are the invited guest speaking of faith to people you don't know, one must seek common ground: exploring the central human experience. Full of Taylor's astute observations on the Spirit and the state of the world along with her gentle wit, this collection will inspire Taylor’s fans and preachers alike as she explores faith in all its beauty and complexity.

Author: Elliot W. Eisner
Publisher: Yale University Press
ISBN: 9780300105117
Category : Art
Languages : en
Pages : 296

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Book Description
Learning in and through the visual arts can develop complex and subtle aspects of the mind. Reviews in: Journal of aesthetic education. 38(2004)4(Winter. 71-98), available M05-194.