Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Create Distinction PDF full book. Access full book title Create Distinction by Scott McKain. Download full books in PDF and EPUB format.
Author: Scott McKain Publisher: Greenleaf Book Group ISBN: 1608324273 Category : Business & Economics Languages : en Pages : 265
Book Description
Have you taken your business from good to great, only to find that “great” still isn’t cutting it? Are you making all the right moves in your career and still not receiving the recognition you have earned? Why do companies like Apple get all the attention, when you have difficulty getting anyone to focus on your efforts? In our homogenized world, companies in every sector—from big-box retail to financial services; from fast food to entrepreneurs—appear more and more alike, as do the tweets and LinkedIn pages of professionals across the country. But if people see you or your company as nothing more than a carbon copy of the competition, how can you expect to attract attention? Scott McKain’s original approach to this problem, first captured in his book Collapse of Distinction, was conceived and written in the direct aftermath of the 2008 financial meltdown. His forceful case for the importance of distinction—finding success by setting yourself apart from the crowd—resonated with thousands of readers. To reflect the changing reality since that book’s publication—and to incorporate new research and up-to-date examples—McKain, an internationally recognized expert on business distinction, has retitled and revised it as Create Distinction. Within these updated pages (including one entirely new chapter) you’ll find a potent cure for similarity and uniformity—the primary killers of businesses and careers. In engaging, story-filled prose, McKain lays out the cornerstones of distinction and equips you with the specific tools and knowledge you need to stand out. Whether you’re in the “C-suite” of a multinational company or just vying for your next promotion, you’ll learn how to rise above the fray and make your work unmistakable. With this practical advice, you’ll feel confident stepping up from the competition—and toward success.
Author: Scott McKain Publisher: Greenleaf Book Group ISBN: 1608324273 Category : Business & Economics Languages : en Pages : 265
Book Description
Have you taken your business from good to great, only to find that “great” still isn’t cutting it? Are you making all the right moves in your career and still not receiving the recognition you have earned? Why do companies like Apple get all the attention, when you have difficulty getting anyone to focus on your efforts? In our homogenized world, companies in every sector—from big-box retail to financial services; from fast food to entrepreneurs—appear more and more alike, as do the tweets and LinkedIn pages of professionals across the country. But if people see you or your company as nothing more than a carbon copy of the competition, how can you expect to attract attention? Scott McKain’s original approach to this problem, first captured in his book Collapse of Distinction, was conceived and written in the direct aftermath of the 2008 financial meltdown. His forceful case for the importance of distinction—finding success by setting yourself apart from the crowd—resonated with thousands of readers. To reflect the changing reality since that book’s publication—and to incorporate new research and up-to-date examples—McKain, an internationally recognized expert on business distinction, has retitled and revised it as Create Distinction. Within these updated pages (including one entirely new chapter) you’ll find a potent cure for similarity and uniformity—the primary killers of businesses and careers. In engaging, story-filled prose, McKain lays out the cornerstones of distinction and equips you with the specific tools and knowledge you need to stand out. Whether you’re in the “C-suite” of a multinational company or just vying for your next promotion, you’ll learn how to rise above the fray and make your work unmistakable. With this practical advice, you’ll feel confident stepping up from the competition—and toward success.
Author: William Arruda Publisher: John Wiley & Sons ISBN: 1118045068 Category : Business & Economics Languages : en Pages : 226
Book Description
Praise for Career Distinction "Hands down, this book is the bible on branding for your career!" -- Susan Britton Whitcomb, author of Job Search Magic "As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend--Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation that is a must-buy for every serious job seeker." -- Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of the Career Masters Institute "Arruda and Dixson are widely respected in the global career coaching community as gurus who not only teach but live the personal branding model, and their expertise and passion show through on every page of this practical, indispensable book. I highly recommend it to all who want to distinguish themselves from the competition." -- L. Michelle Tullier, PhD, Vice President of Right Management and author of The Unofficial Guide to Landing a Job
Author: Joan Abraham Publisher: Routledge ISBN: 1000386368 Category : Business & Economics Languages : en Pages : 108
Book Description
In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful Ecommerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings. Leveraging her 26 years of experience in online marketing and branding, Joan Abraham reveals the thought process behind successfully addressing today’s marketing challenge: clearly defining the business’s brand essence using its owned social media channels to personalize the full character of the brand. Creating Brand Cool addresses the importance of developing a unique state of being that personally resonates with today’s consumer. Abraham energizes the creative and strategic thinking for attracting and maintaining brand loyalty when the competition is a click away. Appealing to branding and social media marketing professionals, as well as students in these fields, this book is a primer for building an online community and distinguishing a brand from the competition. It is relevant to all types of business, from small businesses to globally recognized brands.
Author: Sheila L. Margolis Publisher: Workplace Culture Inst ISBN: 9780979665707 Category : Business & Economics Languages : en Pages : 212
Book Description
Building a Culture of Distinction is an organizational change management program. This Facilitator Guide is designed for those individuals who will be leading the program. This book provides a comprehensive, step-by-step process to define and shape your organizational culture and manage organizational change. This program addresses many of the challenges an organization faces that can threaten its success and its bottom line. For example: Have you lost key talent? Do your employees seem stressed and unhappy at work? Are employees neither united by values nor vision? Is the organization growing fast but losing focus? Does your organization need a new direction? Is your organization experiencing a merger or acquisition? Is your strategic planning disconnected from the culture that must support it? Is change needed but no one has a process to make it stick? This Facilitator Guide provides activities and tools to build a culture of distinction. The process has a four-phased cycle. In Phase 1, you will facilitate a Core Culture Assessment where all employees participate in defining the organization s Core Culture. In Phase 2, you will facilitate a Core Culture Alignment Audit where employees will identity the degree of alignment of the Practices and Projections with the Core Culture, and they will make recommendations to increase alignment. In Phase 3, you will guide the development of a Core Culture Alignment Plan and set measures to monitor change. Finally, in Phase 4, employees will execute and monitor the plan, tracking measures to ensure progress in implementing change. This Facilitator Guide is divided into two sections. Section A: Planning the Program includes materials to guide the facilitator in planning the implementation of this culture and change management program. This section includes background information, definitions, suggestions on when to use this program, an explanation of the program cycle, a review of the implementation steps, a worksheet tool, and sample questions for interviews, open-ended surveys and focus groups. Section B: Conducting the Program has the same content as the companion workbook Building a Culture of Distinction: Participant Workbook for Defining Organizational Culture and Managing Change. The only difference is the inclusion of Facilitator Notes inserted in the side margins to guide you in implementing the program. Section B provides information, activities, tools and techniques to define and shape your organizational culture, audit it for alignment with your workplace Practices and Projections, and create and implement a plan to live the Core Culture principles that will generate success. Some activities work best in a group setting. Others can be completed individually. Adapt the program to fit your needs. To support program implementation, there is the Building a Culture of Distinction: Participant Workbook for Defining Organizational Culture and Managing Change. This workbook is for employees who take part in the Building a Culture of Distinction Program. An additional resource is the book There Is No Place Like Work, an ideal reading assignment for employees to jumpstart the learning process. Begin Building a Culture of Distinction in your organization. Lead the process to craft your organization's culture and facilitate change. Use culture to drive your organization's success.
Author: John A. Davis Publisher: Emerald Group Publishing ISBN: 1802628096 Category : Business & Economics Languages : en Pages : 153
Book Description
Businesses are major contributors to the global problems we face, but they are also well-placed to effect positive change. John Davis offers examples of companies that are taking action and presents a framework to help C-suite leaders and executive teams develop their own blueprint for putting societal value at the heart of their business.
Author: Scott McKain Publisher: Simon and Schuster ISBN: 1948677075 Category : Business & Economics Languages : en Pages : 272
Book Description
Named by Forbes Inc. as one of the Top Ten business books of 2018. Scott McKain, award-winning speaker and author, explains how to move beyond being distinctive and to take your brand and business to the next level, to become iconic by knowing your customer and audience and providing the Ultimate Customer Experience every time. What if merely “standing out” from your competition isn’t enough to take your brand and business to the highest level? How do you become an iconic organization or leader? Being distinctive in the marketplace used to be the pinnacle of success. In today’s global marketplace, that mountain has become significantly more difficult to climb. And, with the explosion of social media, the competition for attention -- and customers -- is more intense than ever before. Standing out is not only more challenging than ever, it now has less of an impact on sustained growth. To be a lasting company, leader, or brand on a positive trajectory today, one must become iconic. In his new book, ICONIC, award-winning author and speaker Scott McKain examines what an iconic organization or leader is -- and helps you attain and retain that rare status. If your company has slipped in its standing (for example, think Sears or Nokia), McKain teaches you how you can regain your position. This is accomplished through unconventional ideas such as: • Go negative for greater success • Do not “under-promise/over-deliver” • Quit selling your products and services ICONIC is filled with insightful advice and practical examples. It’s not a book merely expressing an unproven, unrealistic theory. ICONIC teaches the critical, specific steps required to attain the highest level of distinction. Each chapter includes study questions to be used in company-wide or departmental focus groups to help you achieve iconic status. And, the examples used are not merely another recitation of praise for Starbucks, Apple, Google, Southwest, and Amazon. You will discover the only two factors upon which customers and employees judge your organization. You’ll meet and learn from the millionaire chimney sweep…the valet parking attendant building an iconic craft brewery…the single store steakhouse in the Midwest with higher revenue than New York City’s famed Tavern on the Green…and many more. ICONIC delivers powerful, practical, and precise steps for anyone from a Fortune 500 CEO to a solo-entrepreneur. From major industries to network marketing, there are critical insights awaiting you in ICONIC. The goal of this book is to is to help you and your organization achieve iconic status through sound research and practical wisdom. After reading ICONIC, you will be ready to take your business to the highest level.
Author: Warren Brown Publisher: Lulu.com ISBN: 1291216383 Category : Computers Languages : en Pages : 166
Book Description
We are all familiar with the brands advertised in the media today. Yet, many of us do not know how to create our own brand to promote our product or service. So this book will help you to discover the essentials necessary for building and creating a profitable brand.This book will help you to understand Cybersecurity. It will be a guide for you in realizing the importance of Cybersecurity in your life.
Author: Scott McKain Publisher: Simon and Schuster ISBN: 1637632126 Category : Business & Economics Languages : en Pages : 81
Book Description
In The Ultimate Customer Experience, Scott McKain, award-winning speaker and author, reveals the five steps for connecting with customers in today’s changing workplace. When was the last time you were a customer and received the Ultimate Customer Experience? Can you even remember? I’ve received great service from companies that I know didn’t give a damn about my business. You have, too, I’ll wager. How did that happen? Here is one possible answer: an individual cared about customers and overcame the obvious deficiencies in their organization’s inferior approach and lack of values. There are five fundamental aspects to create the Ultimate Customer Experience for the clients and prospects you deal with every single day. Even during this post-pandemic period as we come to grips with—and try to learn how—business has been changed forever, the level at which we connect with customers has never been more important. The five steps to creating an Ultimate Customer Experience are: 1. Don’t Make It Right . . . GET It Right! 2. Make a Great Impression 3. Serve with Empathy 4. Connect with Emotion 5. Take Personal Responsibility If your company gave you this book, it means they are committed to improving the experiences you create for customers and colleagues. No organization invests in an activity—or asks their employees to invest in an activity—in which they had little interest. Your company believes that you are its most important asset! If you are investing your own resources reading this book, that means you’re taking the most important step any of us can ever take—a step toward personal growth. You wouldn’t read this book if all you want to do is tread water and remain the same. You must take personal responsibility for how you engage your customers—let me show you how.
Author: Publisher: John Wiley & Sons ISBN: 139418302X Category : Languages : en Pages : 194
Author: Steven Brough Publisher: GRASPED Digital ISBN: Category : Business & Economics Languages : en Pages : 62
Book Description
"GRASPED Pathways to Excellence" is envisioned as a comprehensive guide aimed at individuals seeking transformation in both personal and professional spheres. It likely presents 20 innovative strategies designed to navigate through the complexities of achieving excellence, covering a broad spectrum from enhancing leadership skills, adopting new technologies for growth, to fostering personal well-being and creativity. This guide's USP may lie in its dual focus on personal and professional development, offering a holistic approach rarely found in traditional business or self-help books. It emphasizes the interconnectedness of personal well-being and professional success, providing readers with a unique toolkit designed for the modern landscape of work and life. An introduction to "GRASPED Pathways to Excellence" might set the stage for a transformative journey, highlighting the book's commitment to fostering growth, innovation, and balance. It could invite readers to explore new dimensions of success, promising not just strategies but a new perspective on excellence.
Author: Scott McKain
Author: Scott McKain
Author: William Arruda
Author: Joan Abraham
Author: Sheila L. Margolis
Author: John A. Davis
Author: Scott McKain
Author: Warren Brown
Author: Scott McKain
Author: 
Author: Steven Brough