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Author: Ken Schmidt Publisher: Simon and Schuster ISBN: 1501155636 Category : Business & Economics Languages : en Pages : 368
Book Description
The former director of communications at Harley-Davidson and one of the most sought-after speakers in the world reveals his exhilarating, innovative approach to creating customer loyalty and marketplace dominance. Ken Schmidt is a wanted man. His role in transforming Harley-Davidson Motor Company—one of the most celebrated corporate success stories in history—led business leaders all over the world to seek his guidance. After all, how many companies can get their customers to tattoo their logo on their arms? After having worked with more than one thousand companies worldwide, Schmidt is ready to share the secrets that spurred Harley-Davidson’s remarkable turnaround. An avid motorcycle enthusiast, Schmidt harnessed his passion for riding to create his famed Noise Cubed Trilogy—the three questions he asks every one of his clients. They assess a company’s positioning, competitiveness, and reputation, and are the key ingredients for any successful corporation: What do the customers your business served yesterday say about your business when they’re talking about you to prospective customers? What do you want them to say? What are you doing to get them to say it? In Make Some Noise, Schmidt shares his full-throttle approach for businesses and individuals alike. Anyone looking to become more competitive and grow customer loyalty can learn from the case studies and experiences he shares. From a nondescript heavy construction company, to the most high-end “luxury” gas station in America, to Apple, and to his own personal landscaper, Schmidt illustrates how the answers to his trio of questions will yield a course of action to stand out in today’s marketplace.
Author: Ken Schmidt Publisher: Simon and Schuster ISBN: 1501155636 Category : Business & Economics Languages : en Pages : 368
Book Description
The former director of communications at Harley-Davidson and one of the most sought-after speakers in the world reveals his exhilarating, innovative approach to creating customer loyalty and marketplace dominance. Ken Schmidt is a wanted man. His role in transforming Harley-Davidson Motor Company—one of the most celebrated corporate success stories in history—led business leaders all over the world to seek his guidance. After all, how many companies can get their customers to tattoo their logo on their arms? After having worked with more than one thousand companies worldwide, Schmidt is ready to share the secrets that spurred Harley-Davidson’s remarkable turnaround. An avid motorcycle enthusiast, Schmidt harnessed his passion for riding to create his famed Noise Cubed Trilogy—the three questions he asks every one of his clients. They assess a company’s positioning, competitiveness, and reputation, and are the key ingredients for any successful corporation: What do the customers your business served yesterday say about your business when they’re talking about you to prospective customers? What do you want them to say? What are you doing to get them to say it? In Make Some Noise, Schmidt shares his full-throttle approach for businesses and individuals alike. Anyone looking to become more competitive and grow customer loyalty can learn from the case studies and experiences he shares. From a nondescript heavy construction company, to the most high-end “luxury” gas station in America, to Apple, and to his own personal landscaper, Schmidt illustrates how the answers to his trio of questions will yield a course of action to stand out in today’s marketplace.
Author: Anton Fulmen Publisher: SCB Distributors ISBN: 0937609919 Category : Self-Help Languages : en Pages : 372
Book Description
In The Dominance Playbook, kink educator and lifelong power exchange fanatic Anton Fulmen builds on the fundamentals he established in The Heart of Dominance to explore beyond the basics of dominance and submission in both scenes and relationships. The Playbook includes inspiration and practical advice for a wide range of power exchange practices: administering effective punishments, providing useful service, navigating the delicate territory of sexual objectification, and other fulfilling but sometimes tricky areas of kink. You’ll find invaluable guidance for creating an intense evening of power exchange play, and also for weaving power exchange into the fabric of a long term relationship - in ways that are exciting, fulfilling and sustainable for everyone.
Author: Will Lavender Publisher: Simon and Schuster ISBN: 1451617305 Category : Fiction Languages : en Pages : 369
Book Description
Attending a controversial literary mystery night class taught by a professor who has been convicted of murder, Alex Shipley unravels an elaborate literary hoax that acquits the teacher, only for her to be targeted years later by a determined killer.
Author: Aaron Pierson Publisher: ISBN: 9781530966325 Category : Languages : en Pages : 148
Book Description
Remember the company that branded themselves medium-ly? Of course you don't. You remember brands you love, and brands you hate. And that's it. A brand is not predicated on a logo, not on marketing strategy or even advertising placement. True, digital brand strategy begins and ends with an emotional connection. DEFINITION "Brand Dominance" (n.) When such a strong emotional connection is created, that not only does an audience refer their peers, but also rallies behind the brand in pursuit of the brand's own growth. This book was born from a decade of the author's experience running ad agencies, executing revolutionary identity designs for 100's of digital entrepreneurs and Fortune 500 companies, and the trials and tribulations developing and growing his own personal brand and social audience. There were plenty of ups and even more downs...but always a lesson. Those lessons are shared in this book and woven to create a comprehensive guide on the do's and don'ts growing a digital audience and creating a "Disruptive Social Brand".
Author: Nezar AlSayyad Publisher: Taylor & Francis ISBN: 1040149022 Category : Architecture Languages : en Pages : 370
Book Description
Originally published in 1992, as part of the Ethnoscapes: Current Challenges in the Environmental Social Sciences series, reissued now with a new series introduction and new preface, Forms of Dominance: On the Architecture and Urbanism of the Colonial Enterprise examines the complex experience of colonial domination, social reaction, and physical adaptation within the built environment of regions such as Morocco, Eastern Europe, India, Guatemala and East Africa, and provides a multi-disciplinary and cross-cultural perspective on the colonial experience.
Author: Gerard J. Tellis Publisher: John Wiley & Sons ISBN: 1118352408 Category : Business & Economics Languages : en Pages : 352
Book Description
The hands-on guide for fostering relentless innovation within your company Gerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case that the culture of a firm is the crucial driver of an organization's innovativeness. In this groundbreaking book he describes the three traits and three practices necessary to create a culture of relentless innovation. Organizations must be willing to cannibalize successful products, embrace risk, and focus on the future. Organizations build these traits by providing incentives for enterprise, empowering product champions, and encouraging internal markets. Spelling out the critical role of culture, the author provides illustrative examples of organizations with winning cultures and explores the theory and evidence for each of the six components of culture. The book concludes with a discussion of why culture is superior to alternate theories for fostering innovation. Offers a groundbreaking take on innovation that is driven by a company's culture Shows what it takes to create a culture of innovation within any organization Based on a study of 770 companies across 15 countries, the origin of 90 radical innovations spanning over 100 years, and the evolution of 66 markets spanning over a 100 years Provides numerous mini cases to illustrate the workings of culture Written by Gerard Tellis director of the Center for Global Innovation This must-have resource clearly shows the role of culture in driving relentless innovation and how to foster it within any organization.
Author: Barry Eaton Publisher: Dogwise Publishing ISBN: 1617810231 Category : Pets Languages : en Pages : 87
Book Description
Bring science to the discussion of whether dogs try to "dominate" humans. The fact is that domestic dogs have been selectively bred for hundreds of years to work cooperatively with people and this book corrects common misconceptions about canine behavior.
Author: Jim Sidanius Publisher: Cambridge University Press ISBN: 9780521805407 Category : Psychology Languages : en Pages : 418
Book Description
This volume focuses on two questions: why do people from one social group oppress and discriminate against people from other groups? and why is this oppression so mind numbingly difficult to eliminate? The answers to these questions are framed using the conceptual framework of social dominance theory. Social dominance theory argues that the major forms of intergroup conflict, such as racism, classism and patriarchy, are all basically derived from the basic human predisposition to form and maintain hierarchical and group-based systems of social organization. In essence, social dominance theory presumes that, beneath major and sometimes profound difference between different human societies, there is also a basic grammar of social power shared by all societies in common. We use social dominance theory in an attempt to identify the elements of this grammar and to understand how these elements interact and reinforce each other to produce and maintain group-based social hierarchy.
Author: Anton Fulmen Publisher: Createspace Independent Publishing Platform ISBN: 9781534810174 Category : Languages : en Pages : 204
Book Description
The Heart of Dominance is a how-to guide to the concepts and skills at the heart of consensual dominance. If you are new to dominance, still figuring out just what it's all about or what you want it to mean to you, then this book will provide you with a solid foundation from which to start. If you already practice dominance and are interested in improving your ability to create deep and lasting power dynamics then you'll find many advanced concepts and concrete techniques to integrate into your own personal style. If you have an interest in the bedrock principles of inspiring, deepening, maintaining and enjoying control over a person who dearly, desperately wants you to control them, then this book is for you.
Author: Ken Schmidt
Author: Ken Schmidt
Author: Anton Fulmen
Author: Will Lavender
Author: Aaron Pierson
Author: Nezar AlSayyad
Author: Gerard J. Tellis
Author: Harley Brown
Author: Barry Eaton
Author: Jim Sidanius
Author: Anton Fulmen