Author: Marty Cagan
Publisher: John Wiley & Sons
ISBN: 111938754X
Category : Business & Economics
Languages : en
Pages : 370

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Book Description
How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.

Author: Jeff Walker
Publisher: Hay House, Inc
ISBN: 1401960243
Category : Business & Economics
Languages : en
Pages : 313

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Book Description
From the creator of Product Launch Formula: A new edition of the #1 New York Times best-selling guide that's redefined online marketing and helped countless entrepreneurs make millions. The revised and updated edition of the #1 New York Times bestseller Launch will build your business - fast. Whether you've already got an online business or you're itching to start one, this is a recipe for getting more traction and a fast start. Think about it: What if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? And you could do it no matter how humble your business or budget? Since 1996, Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed a process for launching new products and businesses with unprecedented success. And once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that brought in tens of thousands, hundreds of thousands, and even millions of dollars. Whether you have an existing business or you're starting from scratch, this is how you start fast. This formula is how you engineer massive success. Now the question is this: Do you want to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life?

Author: Brian Graves
Publisher:
ISBN: 9781549660252
Category :
Languages : en
Pages : 63

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Book Description
Finally! A Step-By-Step System That Reveals Exactly How To Build A Real Online Business Are you sick of trying method after method with little to no results? Do you feel like you need a step-by-step plan? A proven path to REAL success online? So let me ask you this. How would it feel if you could change everything today? No more switching from method to method, no more spinning your wheels, and no more shooting without direction. It wasn't until I started to create my own products that I started to see success. Once I developed my first product and started to see leads turn into sales everything changed for me. At that point I understood what you needed to be successful. And you are probably thinking creating products is hard. And so did I when I first started. I spent months writing my first eBook. You see...I didn't have a system in place to pump out high quality products. Imagine if you had a step by step blueprint where you could create a product within a day. If you had a system like this Imagine how many products could you create in a month? That's why I created a simple, step by step method, that covers EXACTLY how to make high quality products that your prospects want to buy. Here's What You Get Module 1: The Authority Product Model In this module you will see the big picture behind the authority product model and why most people get this wrong and never achieve real success online. Module 2: The Idea Machine In this module I walk you through my extremely simple method for coming up with Hot product ideas so that you can create multiple products to profit from on demand. Module 3: Product Creation In this module you will get my EXACT process for creating high quality information marketing products fast. How to go from idea, to outline, and design high quality products fast. Module 4: Start Building Your Product In this module you will actually start creating your first product. You will learn the best types of products to create and the difference between the types of products you can create. Module 5: Product Review And Packaging In this module you will learn how to review your product to make sure it is complete and ready to deliver great results to your customers. You will also learn how to format your products to make it easy on your customers. Finally, you will see how to package your products in the most popular formats for great results. Module 6: Selling Your Product In this module you will learn how to price your products and where to launch them for best results. You will also learn about creating your sales page and getting your product download pages set up. Module 7: How To Turn Product Creation Into A Full Blown Business In this final module you will find out why product creation is one of the best online business models and how you can turn it into a full blown business. You are also going to get: ==> A plug and play fill in the blanks blueprint to create your first Powerful info product. ==> A proven rinse and repeat formula for creating successful info products again and again. ==> A method to make sure people love your product and come back for more And soooo much more. I carefully crafted this guide showing you exactly WHAT WORKS, into simple, easy to follow training. This is the EXACT same process I use to create products that my prospects want to buy HIT THE BUY BUTTON, GET IN, GET GOING TODAY

Author: Kumiko Love
Publisher: Penguin
ISBN: 0593418859
Category : Business & Economics
Languages : en
Pages : 241

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Book Description
Does fear and insecurity keep you from looking at your bank account? Is your financial anxiety holding you captive? You don’t have to stress about money anymore. YOU can take back control. As a newly divorced single mom making $24,000 per year and facing down $77,000 in debt, Kumiko Love worried constantly about money. She saw what other moms had—vacations, birthday parties, a house full of furniture—and felt ashamed that she and her son lived in a small apartment and ate dinner on the floor. Worse, when her feelings began to exhaust her, she binge-shopped, reasoning that she’d feel better after a trip to the mall. On the day she needed to pay for a McDonald’s ice cream cone without her credit card, she had an epiphany: Money is not the problem. Self-Doubt is the problem. Shame is the problem. Guilt is the problem. Society’s expectations for her are the problem. She is the solution. Once she reversed the negative thinking patterns pushing her toward decisions that didn’t serve her values or goals, her financial plan wrote itself. Now, she’s not only living debt-free in her dream home, which she paid for in cash, but she has spread her teachings around the world and helped countless women envision better lives for themselves and their families. Now, building on the lessons she’s taught millions as the founder of The Budget Mom, she shares a step by step plan for taking control back over your financial life—regardless of your level of income or your credit card balance. Through stories from navigating divorce to helping clients thrive through recessions, depression, eviction, layoffs and so much more, you will learn foundational practices such as: How to use your emotions to your financial advantage, instead of letting them control you How to create a budget based on your real life, not a life of self-denial How to create a motivating debt pay-off plan that makes you excited about your future, instead of fearing it My Money My Way will give you the tools to align your emotional health with your financial health—to let go of deprivation and embrace desire. Love’s paradigm-shifting system will teach you how to honor your unique personal values, driving emotions, and particular needs so that you can stop worrying about money and start living a financially fulfilled life.

Author: Chris Clearman
Publisher:
ISBN: 9780578906485
Category :
Languages : en
Pages : 258

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Book Description
Looking to bring your product idea to market? Product Entrepreneur will teach you everything you need to know to get that idea out of your head and into the hands of paying customers. Successful product entrepreneur Chris Clearman compiles years of hard-won knowledge and experience in this practical guide to launch and grow your product business. This book covers the entire process from vetting your ideas to perfecting your pitch to retail buyers, and everything in between.Topics covered include:-Vetting ideas and picking out the winners through market research-Designing your product and brand to sell-Registering and operating a product-based business-Financing your product business-Prototyping, product development, sourcing, and manufacturing; how to make it happen-The logistics of moving product around the world-Building your ecommerce website-Marketing and digital advertising to drive sales-Getting your product on store shelves-Specific resources, recommendations, and services to build and grow your business-And so much moreIf you're just looking for an entertaining read, this book probably isn't for you. Packed with useful information and nitty-gritty details you can't find elsewhere, this book is solely focused on helping the aspiring product entrepreneur make their dream a reality.Product Entrepreneur offers a step-by-step guide to take your product idea from a simple napkin sketch through your first $1 million in sales. The recipe is here - just add work ethic.

Author: Dustyn Roberts
Publisher: McGraw Hill Professional
ISBN: 0071741682
Category : Technology & Engineering
Languages : en
Pages : 369

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Book Description
Get Your Move On! In Making Things Move: DIY Mechanisms for Inventors, Hobbyists, and Artists, you'll learn how to successfully build moving mechanisms through non-technical explanations, examples, and do-it-yourself projects--from kinetic art installations to creative toys to energy-harvesting devices. Photographs, illustrations, screen shots, and images of 3D models are included for each project. This unique resource emphasizes using off-the-shelf components, readily available materials, and accessible fabrication techniques. Simple projects give you hands-on practice applying the skills covered in each chapter, and more complex projects at the end of the book incorporate topics from multiple chapters. Turn your imaginative ideas into reality with help from this practical, inventive guide. Discover how to: Find and select materials Fasten and join parts Measure force, friction, and torque Understand mechanical and electrical power, work, and energy Create and control motion Work with bearings, couplers, gears, screws, and springs Combine simple machines for work and fun Projects include: Rube Goldberg breakfast machine Mousetrap powered car DIY motor with magnet wire Motor direction and speed control Designing and fabricating spur gears Animated creations in paper An interactive rotating platform Small vertical axis wind turbine SADbot: the seasonally affected drawing robot Make Great Stuff! TAB, an imprint of McGraw-Hill Professional, is a leading publisher of DIY technology books for makers, hackers, and electronics hobbyists.

Author: Ilga Leimanis
Publisher: The Crowood Press
ISBN: 1785008811
Category : Art
Languages : en
Pages : 471

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Book Description
Perspective is key to visualizing a space and communicating an idea to others. This book explains how to tackle perspective with hand sketching - how to turn a 3D scene into a 2D drawing successfully. Written for a wide range of professionals from architects to set designers, engineers to interior designers, it explains the principles of perspective clearly and how to communicate a vision successfully. Topics covered include: materials and equipment, specifically with drawing on location in mind; observational drawing using the body, arms and hands to help understand the spaces being drawn; perspective constructions for one and two vanishing points for interior and exterior drawings; panoramic views and aerial perspective - how to approach drawing a crowded scene/location; adding detail - whether creating atmosphere and expression, or adding figures for scale and finally, advice is given on drawing imaginatively and how to visualize your thoughts confidently. It is fully illustrated with examples of how to draw perspective in the urban and natural landscape.

Author: Scott Hurff
Publisher: "O'Reilly Media, Inc."
ISBN: 1491923660
Category : Business & Economics
Languages : en
Pages : 324

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Book Description
How can you create products that successfully find customers? With this practical book, you’ll learn from some of the best product designers in the field, from companies like Facebook and LinkedIn to up-and-coming contenders. You’ll understand how to discover and interpret customer pain, and learn how to use this research to guide your team through each step of product creation. Written for designers, product managers, and others who want to communicate better with designers, this book is essential reading for anyone who contributes to the product creation process. Understand exactly who your customers are, what they want, and how to build products that make them happy Learn frameworks and principles that successful product designers use Incorporate five states into every screen of your interface to improve conversions and reduce perceived loading times Discover meeting techniques that Apple, Amazon, and LinkedIn use to help teams solve the right problems and make decisions faster Design effective interfaces across different form factors by understanding how people hold devices and complete tasks Learn how successful designers create working prototypes that capture essential customer feedback Create habit-forming and emotionally engaging experiences, using the latest psychological research

Author: Madhavan Ramanujam
Publisher: John Wiley & Sons
ISBN: 1119240867
Category : Business & Economics
Languages : en
Pages : 263

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Book Description
Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation—measured in dollars and cents—is a very hard target to hit. Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets—or fail entirely. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business. Monetizing Innovations argues that this is tragic, wasteful, and wrong. Radically improving the odds that your innovation will succeed is just a matter of removing the guesswork. That happens when you put customer demand and willingness to pay in the driver seat—when you design the product around the price. It’s a new paradigm, and that opens the door to true game change: You can stop hoping to monetize, and start knowing that you will. The authors at Simon Kucher know what they’re talking about. As the world’s premier pricing and monetization consulting services company, with 800 professionals in 30 cities around the globe, they have helped clients ranging from massive pharmaceuticals to fast-growing startups find success. In Monetizing Innovation, they distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and checklist-driven summaries to make monetizing innovation part of your company’s DNA. Illustrative case studies show how some of the world’s best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski and big pharmaceutical companies have used principles outlined in this book. A direct challenge to the status quo “spray and pray” style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty.

Author: Sarah Korhnak
Publisher: Createspace Independent Publishing Platform
ISBN: 9781516856862
Category : Chores
Languages : en
Pages : 0

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Book Description
Productivity is hard. Accomplishing big goals is even harder, and trying to grow a business or pursue a great big goal while raising kids feels almost impossible! This book is for those of us who are mixing motherhood with other passions. We are raising babies while working tirelessly at an enormous goal. We are playing with preschoolers while pursuing our passions. It is difficult enough to manage a home and love on our children without adding impossible dreams to the mix. But we know you can do it, and this book can help! As a mamapreneur, being productive in the home is just as important as being productive with your business. The two go hand in hand because we juggle the kids, the home, and the business all day long. Using our time wisely in one area inevitably helps the other areas as well. We don't have the luxury of a 9-5 schedule where we can work exclusively on our business or big dream. Many of us are choosing to stay home with our kids and build our dream business in the snatches of time we find between carpools, bottles, and play dough. Others of us still work a traditional 9-5 job, so our margins in the hours-off must be balanced wisely to have time for our families as well as time to pursue other passions. The exhaustion of a 9-5 job fuels the fire for building a business where we can be our own boss. As moms, it's not possible to simply cross the home-front off the list and move on. Meals, laundry, and cleaning can't be put off indefinitely. Our families are more pleasant when they are fed, clean, and not living in filth. We get it. We live there. We've drawn from our own experiences, trials, and errors when writing this book. We type not from corner offices and conference rooms but from crusty couches and crumb-filled kitchens. We've gathered the best tips from other moms in the trenches too. So you'll hear not only what works for us, but what works for them too. This book is full of strategies used by real moms that help them to be as productive as possible in their day-to-day lives. When used together, these strategies will give you the margins you need to pursue your biggest passions instead of letting another year pass by wondering, "what if..."