Author: Publisher: ببلومانيا للنشر والتوزيع ISBN: Category : Business & Economics Languages : en Pages : 304
Book Description
You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you! Since its release in 1936, How to Win Friends and Influence People has sold more than 30 million copies. Dale Carnegie’s first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives. As relevant as ever before, Dale Carnegie’s principles endure, and will help you achieve your maximum potential in the complex and competitive modern age. Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.
Author: Keith Schreiter Publisher: Fortune Network Publishing Inc. ISBN: 194819726X Category : Business & Economics Languages : en Pages : 96
Book Description
Does anyone listen when we talk? Do we simply blend into the background? Let’s change that now. Influence gives us the power to affect others and our world. Yes, we want to be heard, but what is more important than being heard? Getting others to take our advice and solutions, and apply them immediately. Few are born with influence. We must create our influence with others. But where do we start? If no one respects our opinions and ideas now, what can we do to establish our authority? We know it is possible. Others have influence. We can create our influence starting now. With ten unique strategies to choose from, we can change how the world reacts to us. Our voices will be heard. Our influence will create action. So instead of blending into the background, now we will feel the surge of excitement as others eagerly look forward to our ideas. We will be respected. We will make a difference. And we will accomplish more. Be somebody now.
Author: Danny Brown Publisher: Que Publishing ISBN: 0133391647 Category : Business & Economics Languages : en Pages : 403
Book Description
Identify and Manage the Influence Paths That Convert Brand Awareness to Customer Acquisition! Today, you face a brutally tough, maddeningly elusive new competitor: the “wisdom of crowds.” Social media gives consumers 24x7 access to the attitudes and recommendations of their most engaged peers. These are the views that shape buying decisions. These are the views you must shape and use. Influence Marketing won’t just help you identify and enlist key influencers: it will help you manage the influence paths that lead consumers to buy. By sharing empirical evidence of hard-won lessons from pioneering influence marketers, Danny Brown and Sam Fiorella provide a blueprint that moves influence marketing beyond simple brand awareness and into sales acquisition and customer life time value measurement. They integrate new tools and techniques into a complete methodology for generating more and better leads—and converting them faster, at higher margins. • Put the customer—not the influencer—at the center, and plan influence marketing accordingly • Recognize where each prospect stands in the purchase life cycle right now • Clarify how your consumers move from brand preference to purchase • Identify key micro-influencers who impact decisions at every stage • Gain indispensable insights into the context of online relationships • Recognize situational factors that derail social media brand recommendations • Understand social influence scoring models and overcome their limitations • Re-engineer and predict influence paths to generate measurable action • Master the “4 Ms” of influence marketing: make, manage, monitor, measure • Transform influence marketing from a “nice-to-have” exercise into a powerful strategy Additional online resources can be found at www.influencemarketingbook.com
Author: Zoe Chance Publisher: Random House ISBN: 1984854348 Category : Business & Economics Languages : en Pages : 305
Book Description
Rediscover the superpower that makes good things happen, from the professor behind Yale School of Management's most popular class “The new rules of persuasion for a better world.”—Charles Duhigg, author of the bestsellers The Power of Habit and Smarter Faster Better You were born influential. But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. Award-winning Yale professor Zoe Chance will show you how to rediscover the superpower that brings great ideas to life. Influence doesn’t work the way you think because you don’t think the way you think. Move past common misconceptions—such as the idea that asking for more will make people dislike you—and understand why your go-to negotiation strategies are probably making you less influential. Discover the one thing that influences behavior more than anything else. Learn to cultivate charisma, negotiate comfortably and creatively, and spot manipulators before it’s too late. Along the way, you’ll meet alligators, skydivers, a mind reader in a gorilla costume, Jennifer Lawrence, Genghis Khan, and the man who saved the world by saying no. Influence Is Your Superpower will teach you how to transform your life, your organization, and perhaps even the course of history. It’s an ethical approach to influence that will make life better for everyone, starting with you.
Author: Marian Salzman Publisher: John Wiley & Sons ISBN: 9780471273455 Category : Business & Economics Languages : en Pages : 264
Book Description
How to master the power of buzz Trendspotters and bestselling authors Marian Salzman and Ira Matathia demystify buzz and show how marketers can create and leverage it for the success of their products and services. The world we inhabit is in constant flux, and the captive audience on which advertisers relied for years no longer exists. Branding today requires a flexibility and creativity that have thus far eluded many traditional practitioners. When there is no clear forum for communicating your brand message to the audience, you must have your audience do it for you. The authors show how and why buzz works, examining case studies like Kate Spade, Madonna, Bulgari, Ford, Nokia, and French Connection. They explore the role specific consumer groups play in setting trends, show how influence works, reveal the efficacy of shock ads, and explain how to manage brand momentum. This book is a dynamic guide that sheds new light on the topic of buzz using real-world examples and case studies that show how marketers can manufacture the seemingly authentic word-of-mouth to which today's cynical consumer responds.
Author: Dale Carnegie Publisher: Good Press ISBN: Category : Self-Help Languages : en Pages : 262
Book Description
Dale Carnegie's 'How to Win Friends & Influence People' is a timeless self-help classic that explores the art of building successful relationships through effective communication. Written in a straightforward and engaging style, Carnegie's book provides practical advice on how to enhance social skills, improve leadership qualities, and achieve personal and professional success. The book is a must-read for anyone looking to navigate social dynamics and connect with others in a meaningful way, making it a valuable resource in today's interconnected world. With anecdotal examples and actionable tips, Carnegie's work resonates with readers of all ages and backgrounds, making it a popular choice for personal development and growth. Carnegie's ability to distill complex social principles into simple, actionable steps sets this book apart as a timeless guide for building lasting relationships and influencing others positively. Readers will benefit from Carnegie's wisdom and insight, gaining valuable tools to navigate social interactions and achieve success in their personal and professional lives.
Author: Anthony McCauley Publisher: Independently Published ISBN: Category : Languages : en Pages : 150
Book Description
We all have been impacted by amazing influences in our lives. We create an everlasting ripple effect by learning lessons from those that have impacted us. When we apply those lessons, we are able to make our world a better place. The Impact of Influence, Using Your Impact to Create a Life of Influence is overflowing with wisdom from visionary author, Chip Baker, and 16 other powerful influencers who have discovered their paths to success. They are influencing many and impacting generations. The inspirational stories within the pages of this book will inspire you to make a positive difference for those around you.This empowering compilation highlights men that have faced challenges head on, learned from them and pulled the blessings from the lessons. They now impact our world in an amazing way.
Author: John C. Maxwell Publisher: HarperCollins Leadership ISBN: 1400204798 Category : Religion Languages : en Pages : 205
Book Description
Leadership guru John C. Maxwell and his friend Jim Dornan share their straightforward, effective way for making an impact on the world: make an impact on individual people. How? Through influence. How to Influence People will empower you on your journey to becoming a potent and positive influence in your relationships both great and small. By pouring your life into other people, which is Dr. Maxwell’s definition of “mentorship,” you can truly make a difference. And when you have a meaningful impact on the lives of those around you--from your children and coworkers to your customers and the barista at your favorite coffee shop--it makes a difference in your life too.You’ll learn to perceive the stages of influence in your relationships and skillfully navigate your progress--from perfect stranger, to helpful confidant, to inspiring mentor--until, ultimately, you attain the highest honor there is for an influencer: becoming a multiplier of other influencers.
Author: Bill Berman Publisher: John Wiley & Sons ISBN: 1119786134 Category : Business & Economics Languages : en Pages : 60
Book Description
Optimize your career development by focusing on what your job requires and what your colleagues need Doing the right job the right way is critical to your professional success. Influence and Impact: Discover and Excel at What Your Organization Needs From You The Most provides an easy-to-follow, common-sense approach to building influence at any level of an organization. Accomplished leadership and executive coaches Bill Berman and George Bradt offer a fresh perspective on Evaluating what values, strengths and capabilities you bring to your role How you can develop new skills to increase your influence Determining if you are in the right place to have the greatest impact Through a trifecta of clear frameworks, accessible anecdotes, and pragmatic solutions, Influence and Impact shows the reader how to apply well-tested coaching tools to becoming more influential and achieving impact at work. If you have never worked with an executive coach—or even if you have—this book provides the concepts, techniques, and provocative questions to unpack personal paths to success. Perfect for executives, managers, leaders, and any professional who hopes to get a clearer picture of what their colleagues, superiors, and followers expect of them, Influence and Impact will allow to you refocus your efforts at work and obtain the results you’ve been looking for.
Author: Jo Miller Publisher: McGraw Hill Professional ISBN: 1260458849 Category : Business & Economics Languages : en Pages : 240
Book Description
Reinvent yourself as a woman of influence—and become the leader you were meant to be Have you ever felt like your organization’s best-kept secret? Are you the go-to person for work that downplays your potential? Do you want to hone your leadership skills while still staying true to who you are? If you answered yes to any of these questions, or if your reputation as a standout contributor is not translating into career advancement, Woman of Influence is for you. With more than two decades of experience working with hundreds of thousands of women and clients including eBay, GM, Microsoft, and more, Be Leaderly CEO Jo Miller has the strategies, stories, and research to help women shift their focus from doing to leading. In Woman of Influence, she provides a practical, hands-on roadmap that walks you through 9 specific steps to build your brand, establish your legacy, and thrive. Each step is reinforced with self-assessments, inspiring exercises, and checklists that have been road-tested by tens of thousands of professional women.
Author: 
Author: Keith Schreiter
Author: Danny Brown
Author: Zoe Chance
Author: Marian Salzman
Author: Dale Carnegie
Author: Anthony McCauley
Author: John C. Maxwell
Author: Bill Berman
Author: Jo Miller