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Author: Steve Hindy Publisher: St. Martin's Press ISBN: 113743788X Category : Business & Economics Languages : en Pages : 274
Book Description
Over the past 40 years craft-brewed beer has exploded in growth. In 1980, a handful of "microbrewery" pioneers launched a revolution that would challenge the dominance of the national brands, Budweiser, Coors, and Miller, and change the way Americans think about, and drink, beer. Today, there are more than 2,700 craft breweries in the United States and another 1,500 are in the works. Their influence is spreading to Europe's great brewing nations, and to countries all over the globe. In The Craft Beer Revolution, Steve Hindy, co-founder of Brooklyn Brewery, tells the inside story of how a band of homebrewers and microbrewers came together to become one of America's great entrepreneurial triumphs. Beginning with Fritz Maytag, scion of the washing machine company, and Jack McAuliffe, a US Navy submariner who developed a passion for real beer while serving in Scotland, Hindy tells the story of hundreds of creative businesses like Deschutes Brewery, New Belgium, Dogfish Head, and Harpoon. He shows how their individual and collective efforts have combined to grab 10 percent of the dollar share of the US beer market. Hindy also explores how Budweiser, Miller, and Coors, all now owned by international conglomerates, are creating their own craft-style beers, the same way major food companies have acquired or created smaller organic labels to court credibility with a new generation of discerning eaters and drinkers. This is a timely and fascinating look at what America's new generation of entrepreneurs can learn from the intrepid pioneering brewers who are transforming the way Americans enjoy this wonderful, inexpensive, storied beverage: beer.
Author: Steve Hindy Publisher: St. Martin's Press ISBN: 113743788X Category : Business & Economics Languages : en Pages : 274
Book Description
Over the past 40 years craft-brewed beer has exploded in growth. In 1980, a handful of "microbrewery" pioneers launched a revolution that would challenge the dominance of the national brands, Budweiser, Coors, and Miller, and change the way Americans think about, and drink, beer. Today, there are more than 2,700 craft breweries in the United States and another 1,500 are in the works. Their influence is spreading to Europe's great brewing nations, and to countries all over the globe. In The Craft Beer Revolution, Steve Hindy, co-founder of Brooklyn Brewery, tells the inside story of how a band of homebrewers and microbrewers came together to become one of America's great entrepreneurial triumphs. Beginning with Fritz Maytag, scion of the washing machine company, and Jack McAuliffe, a US Navy submariner who developed a passion for real beer while serving in Scotland, Hindy tells the story of hundreds of creative businesses like Deschutes Brewery, New Belgium, Dogfish Head, and Harpoon. He shows how their individual and collective efforts have combined to grab 10 percent of the dollar share of the US beer market. Hindy also explores how Budweiser, Miller, and Coors, all now owned by international conglomerates, are creating their own craft-style beers, the same way major food companies have acquired or created smaller organic labels to court credibility with a new generation of discerning eaters and drinkers. This is a timely and fascinating look at what America's new generation of entrepreneurs can learn from the intrepid pioneering brewers who are transforming the way Americans enjoy this wonderful, inexpensive, storied beverage: beer.
Author: Christian Garavaglia Publisher: Springer ISBN: 3319582356 Category : Business & Economics Languages : en Pages : 513
Book Description
This book investigates the birth and evolution of craft breweries around the world. Microbrewery, brewpub, artisanal brewery, henceforth craft brewery, are terms referred to a new kind of production in the brewing industry contraposed to the mass production of beer, which has started and diffused in almost all industrialized countries in the last decades. This project provides an explanation of the entrepreneurial dynamics behind these new firms from an economic perspective. The product standardization of large producers, the emergence of a new more sophisticated demand and set of consumers, the effect of contagion, and technology aspects are analyzed as the main determinants behind this ‘revolution’. The worldwide perspective makes the project distinctive, presenting cases from many relevant countries, including the USA, Australia, Japan, China, UK, Belgium, Italy and many other EU countries.
Author: Tom Acitelli Publisher: ISBN: 1613743882 Category : Business & Economics Languages : en Pages : 418
Book Description
Charting the birth and growth of craft beer across the United States, Acitelli offers an epic, story-driven account of one of the most inspiring and surprising American grassroots movements.
Author: Joshua M. Bernstein Publisher: Union Square & Co. ISBN: 1402793790 Category : Cooking Languages : en Pages : 297
Book Description
Fine wine has always had its expert guides to taste and terroir. Why not beer? Funky, young, and smart, this is the ultimate beer geeks companion, covering everything from the homebrew renaissance to nanobreweries to many of Americas preeminent beer events and festivals. Theres a revolution brewing among craft beer makers: Theyre reviving long-forgotten recipes, dosing brews with wild yeasts to create new flavors, and using organic grains and hops to forge a delicious new frontier of beer. And no ones better equipped to tell us whats happening than Joshua M. Bernstein, former Gourmet.com writer and one of the worlds foremost beer experts. He covers all of todays top trends, including high-alcohol, bourbon barrel-aged, cask-conditioned, and even gluten-free beers. Designed to look just like Joshuas notebook and featuring labels and photos, this extreme guide is a one-stop shop for cutting-edge beer technology, taste, and information.
Author: Joe Wiebe Publisher: D & M Publishers ISBN: 1771620633 Category : Cooking Languages : en Pages : 271
Book Description
The most detailed collection of craft beer breweries is now more comprehensive than ever! Since the first edition of Craft Beer Revolution was published, fifteen new BC breweries have opened and another eighteen are scheduled to open by the end of 2014. Joe Wiebe, the Thirsty Writer, revisits the established and explores the province’s freshest new hoppy IPAs and strong stouts in this completely revised and updated guide. Microbrewing has exploded into a significant figure in the marketplace—the market share for artisanal beer climbed to 19 percent in 2013—and craft beer has become prominent in restaurants, taprooms and craft beer converts are carrying home growlers of creative and delicious brews. From the Kootenays to the west coast of Vancouver Island, the craft beer scene is booming. With profiles of BC’s finest craft breweries, as well as tap lists, bottle shops and an insider’s look at the people behind the kegs and casks, this second edition of Craft Beer Revolution explains how to best experience the beer phenomenon that’s sweeping the province.
Author: Jonathan Hennessey Publisher: Ten Speed Graphic ISBN: 1607746352 Category : Cooking Languages : en Pages : 181
Book Description
A New York Times Best Seller A full-color, lushly illustrated graphic novel that recounts the many-layered past and present of beer through dynamic pairings of pictures and meticulously researched insight into the history of the world's favorite brew. The History of Beer Comes to Life! We drink it. We love it. But how much do we really know about beer? Starting from around 7000 BC, beer has emerged as a major element driving humankind’s development, a role it has continued to play through today’s craft brewing explosion. With The Comic Book Story of Beer, the first-ever nonfiction graphic novel focused on this most favored beverage, you can follow along from the very beginning, as authors Jonathan Hennessey and Mike Smith team up with illustrator Aaron McConnell to present the key figures, events, and, yes, beers that shaped and frequently made history. No boring, old historical text here, McConnell’s versatile art style—moving from period-accurate renderings to cartoony diagrams to historical caricatures and back—finds an equal and effective partner in the pithy, informative text of Hennessey and Smith presented in captions and word balloons on each page. The end result is a filling mixture of words and pictures sure to please the beer aficionado and comics geek alike.
Author: Christopher Mark O'Brien Publisher: New Society Publishers ISBN: 1550924966 Category : Business & Economics Languages : en Pages : 289
Book Description
Fermenting Revolution delivers an empowering message about how individuals can change the world through the simple act of having a beer. It is also the first book to view all of the important trends in human history as fundamentally revolving around beer. Globalization pitches the corporate worldview that is essentially selfish, rewarding the few while demeaning the many and devastating nature, against the sustainability movement that calls for cooperation, the protection and celebration of nature and the nurturing of equitable communities. Beer exemplifies the struggle. This book: Traces the path of brewing from a women-led, home-based craft to corporate industry; Describes how craft breweries and home-brewing are forging stronger communities; Explains how corporate mega-breweries are saving the world by pioneering industrial ecology; and Profiles the most inspiring and radical breweries, brewers and beer drinkers that are making the world a better place to live. The return to beer as a way of life is communal, convivial, democratic, healthful, and natural. The American beer renaissance champions ecologically sustainable production, and is helping to create thriving community places. After reading Fermenting Revolution, mere beer drinkers will become "beer activists," ready to fight corporate-rule by simply meeting their neighbors for a pint at the local brewpub -- saving the world one beer at a time.
Author: Nathaniel G. Chapman Publisher: ISBN: 9781943665679 Category : Beer Languages : en Pages : 0
Book Description
Untapped collects twelve previously unpublished essays that analyze the rise of craft beer from social and cultural perspectives. In the United States, the United Kingdom, and Western Europe there has been exponential growth in the number of small independent breweries over the past thirty years - a reversal of the corporate consolidation and narrowing of consumer choice that characterized much of the twentieth century. While there are legal and policy components involved in this shift, the contributors to Untapped ask broader questions. How does the growth of craft beer connect to trends like the farm-to-table movement, gentrification, the rise of the "creative class," and changing attitudes toward both cities and farms? How do craft beers conjure history, place, and authenticity? At perhaps the most fundamental level, how does the rise of craft beer call into being new communities that may challenge or reinscribe hierarchies based on gender, class, and race?
Author: Maureen Ogle Publisher: HMH ISBN: 0547536917 Category : Cooking Languages : en Pages : 452
Book Description
A “fascinating and well-documented social history” of American beer, from the immigrants who invented it to the upstart microbrewers who revived it (Chicago Tribune). Grab a pint and settle in with AmbitiousBrew, the fascinating, first-ever history of American beer. Included here are the stories of ingenious German immigrant entrepreneurs like Frederick Pabst and Adolphus Busch, titans of nineteenth-century industrial brewing who introduced the pleasures of beer gardens to a nation that mostly drank rum and whiskey; the temperance movement (one activist declared that “the worst of all our German enemies are Pabst, Schlitz, Blatz, and Miller”); Prohibition; and the twentieth-century passion for microbrews. Historian Maureen Ogle tells a wonderful tale of the American dream—and the great American brew. “As much a painstakingly researched microcosm of American entrepreneurialism as it is a love letter to the country’s favorite buzz-producing beverage . . . ‘Ambitious Brew’ goes down as brisk and refreshingly as, well, you know.” —New York Post
Author: Garrett Oliver Publisher: OUP USA ISBN: 0195367138 Category : Cooking Languages : en Pages : 962
Book Description
"The first major reference work to investigate the history and vast scope of beer, The Oxford Companion to Beer features more than 1,100 A-Z entries written by 166 of the world's most prominent beer experts"-- Provided by publisher.
Author: Steve Hindy
Author: Steve Hindy
Author: Christian Garavaglia
Author: Tom Acitelli
Author: Joshua M. Bernstein
Author: Joe Wiebe
Author: Jonathan Hennessey
Author: Christopher Mark O'Brien
Author: Nathaniel G. Chapman
Author: Maureen Ogle
Author: Garrett Oliver