CPA Firm Communication Strategies Kit + PDF Download

Author: Robin Osborne
Publisher: Aspen Publishers
ISBN: 9780156019194
Category :
Languages : en
Pages :

View

Book Description

Author: J. E. Osborne
Publisher: Aspen Publishers
ISBN:
Category : Business & Economics
Languages : en
Pages : 410

View

Book Description

Author: Melanie McKay
Publisher: Thomson South-Western
ISBN: 9780030252525
Category : Business & Economics
Languages : en
Pages : 0

View

Book Description
Provides a comprehensive, real-world look at all forms of communication used by accounting professionals. In accordance with the AECC guidelines for enhancing accounting studentsAE communication skills, the text teaches students to write and speak more effectively as preparation for entering the accounting profession."

Author: Steven Sacks
Publisher: CPA Trendlines
ISBN: 9780999035696
Category :
Languages : en
Pages :

View

Book Description

Author: Maurice L. Hirsch
Publisher: McGraw-Hill/Irwin
ISBN:
Category : Communication in accounting
Languages : en
Pages : 200

View

Book Description
Asserting that accountants must be able to communicate effectively through both writing and speaking, this handbook provides advice on how to gain communication skills relevant for the various financial fields accountants operate within.

Author: The C. P. A. Consultant's Alliance
Publisher:
ISBN: 9781530558582
Category :
Languages : en
Pages : 46

View

Book Description
Among the biggest challenges accounting firms face today is that of passing the torch from today's established leaders, who are beginning to look toward retirement, to the emerging leaders who will lead firms into the future. This has always been a task fraught with difficulty, but for a multitude of reasons, many firms are now struggling more than they expected in their trek toward transition. There are questions between both sides of current and emerging leaders that contribute to the struggle: * Do current leaders resist letting go of control? * Are current leaders willing to make changes in their firms that will keep them competitive and sustainable to attract the next generation of leaders (and clients!)? * Does the next generation of potential leaders have interest in leadership?* Is there a lack of innate talent or acquired ability evident in the young professionals of today, or do we simply not have the luxury of time to gain the experience and knowledge our future leaders need to meet today's transition requirements? * In a profession that offers so much opportunity and is experiencing so much growth, how can moving smoothly from today to tomorrow be as difficult as it currently seems? In this book we examine this disconnect from a variety of angles. Each chapter represents the contribution of a particular expert who serves the accounting profession in a niche. Through their work, these thought leaders are intimately familiar with the profession as well as the challenge of bridging the gap between one generation of leaders and the next, and have devised various approaches to resolve it. Each chapter offers analysis and ideas that reflect the nuances of their respective specialties, which include cultural shifts firms should be considering, marketing and growth strategies, human resources and leadership development and technology and process improvement considerations. The result is a useful compendium of insights and strategies to help accounting firms take concrete action that bridges the gap in expectations, goals and communication between today's firm leaders and tomorrow's. It is not enough to theorize; overcoming a business challenge of this magnitude requires accurate understanding followed by planned steps to initiate solutions and measure the results. Before taking action, however, it is imperative to gain as thorough an understanding as possible of both current and emerging leaders' views to maximize the probability that the steps firm leaders take will bring about the desired results.

Author: Robert W. Ingram
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 84

View

Book Description

Author: William J. Winston
Publisher: Psychology Press
ISBN: 9781560248729
Category : Accounting
Languages : en
Pages : 416

View

Book Description
The contributing authors to Marketing for CPAs, Accountants, and Tax Professionals combine their expertise into a reference manual for today's accountant. Presented in four sections, the book covers all areas pertinent to effective marketing for accounting firms in the 90s and beyond: The Marketing Process Are Accountants Responding to the Challenge of Change? Marketing by CPA Firms: Room for Improvement? Has the Household User Profile for Accounting Services Changed? The Small Accounting Firm: Managing the Dynamics of the Marketing Function Perspectives on Marketing Professional Tax Service Marketing From a Consumer Buyer Behavior Perspective Price of Tax Preparation Services and the CPA Credential on Perceived Quality of Service Marketing Implications for Small CPA Firms Based on Clients' Criteria for Selection and Retention Advertising Advertising by Accountants: Attitudes, Practice, and Their Use of Marketing Tools A Survey of the Utilization of Advertising by CPA Firms The Changing Face of Accounting Advertising Marketing Tools and Strategies Marketing Financial Planning Services: Highlights of a Survey of CPAs Strategic Marketing Planning for the Development of the Small Accounting Practice A Complete Positioning Strategy for the Professional Services Firm Practical Approaches for Evaluating the Quality of Professional Accounting Services An Empirical Investigation of the Pricing of Professional Services (Applied to Public Accounting)

Author: August J. Aquila
Publisher: John Wiley & Sons
ISBN: 0471681873
Category : Business & Economics
Languages : en
Pages : 352

View

Book Description
"Clients At The Core is an essential blueprint to helping usall take the next steps. The authors, battle scarred by theevolution of professional firm management and marketing from thento now, have captured the changing needs of the firms in thisturbulent new economic era. This is a well-written book that usesplain language to convey practical, well thought-out ideas." -Patrick J. McKenna, a leading international consultant toprofessional service firms "The authors have captured the changing role of professionalservices marketing and firm management. There is valuable insight[in this] down-to-earth guide to competing successfully in the newenvironment." -David Maister, author and consultant "The book is a masterpiece! Aquila and Marcus have produced theessential guide for managing a professional services firm. They'vemarshaled their considerable real-life experiences and far-reachingvision into a veritable operating manual for the successfulfirm." -Rick Telberg, Editor at Large, American Institute ofCertified Public Accountants "At its heart, this book is the running shoe for legal andaccounting professionals who want to put the client first.Following the evolution of the industry over the past twenty-fiveyears, this must-have for every professional services firm is thekey to leading in the turbulent and highly competitive watersahead." -Richard S. Levick, Esq., President, Levick StrategicCommunications, LLC coauthor, Stop the Presses: The Litigation PRDesk Reference "Client selection and retention is one of the critical successfactors for a professional services firm, and Aquila and Marcus doa masterful job at educating us on the necessary ingredients ofeach. The chapters on firm governance and paying for performanceare thought provoking and certainly challenging to the conventionalwisdom. If you want a better understanding of marketing and leadinga professional firm in these turbulent times, this book isessential." -Ronald J. Baker, author, Professional's Guide to ValuePricing and The Firm of the Future "Client at the Core is a commonsense approach to keeping yourprofessional services firm relevant in the twenty-first century'sclient-driven economy. Aquila and Marcus have hit a home run withtheir insightful analysis and poignant prose." -Jeffrey S. Pawlow, Managing Shareholder, The GrowthPartnership, Inc.

Author: Michelle Golden
Publisher: John Wiley & Sons
ISBN: 0470933917
Category : Business & Economics
Languages : en
Pages : 368

View

Book Description
Expert advice on growing your professional service firm or individual practice through social media Showing professionals and their marketers how to accomplish familiar marketing tactics in newer, ways, Social Media for Professionals and Their Firms takes you step by step in putting social media to work for your professional practice. Whether you want to build your own on-line reputation, or are ready to explore new media for corporate marketing and communications, this book is the definitive guide for your strategic approach. Explores why the fastest and most leveragable way to expand relationships today is through the Internet Provides step-by-step approaches to successful professional blogging Discusses high-level strategies for effectively using Twitter, LinkedIn, Facebook, and bookmarking sites Includes pitfalls and success stories featuring notable social media trailblazers Timely and practical, this book shows you why new media is rapidly becoming the core way for professionals to reach their audiences. Whether your firm provides legal, accounting, financial planning, architecture, consultancy, or other services, Social Media Strategies for Professionals and Their Firms will show you ways to better reach and communicate with your customers.