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Author: Angeline Close Scheinbaum Publisher: Taylor & Francis ISBN: 1040148549 Category : Business & Economics Languages : en Pages : 259
Book Description
This topical book examines and tests the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens. This book introduces the term “corporate cancel culture,” highlighting the growing trend among customers to leverage social media to communicate their grievances with companies. This book reports challenges of social media platforms to brands and companies. The challenges addressed entail including social media trolls, the power of influencers, the dark web, cancel culture in sports due to political constraints, social media influencer livestreams, and misinformation. Written by a team of experts from North America, Europe, South America, and Asia, this book showcases real‐world expertise in marketing, branding, consumer psychology, economics, and communication. This book also considers solutions for brands and companies who need to address the dark side of social media by offering insights on fostering accountability among brands and business leaders and providing a roadmap to mitigate consumer resistance. Corporate Cancel Culture and Brand Boycotts: The Dark Side of Social Media for Brands is a must read for students of psychology, marketing, public relations, management, and social media. It will also be of interest to users of social media – both consumers and business/organizations. It is especially valuable for marketing/advertising professionals, social media professionals/influencers, and business executives. It is designed to be read alongside The Dark Side of Social Media: A Consumer Psychology Perspective.
Author: Angeline Close Scheinbaum Publisher: Taylor & Francis ISBN: 1040148549 Category : Business & Economics Languages : en Pages : 259
Book Description
This topical book examines and tests the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens. This book introduces the term “corporate cancel culture,” highlighting the growing trend among customers to leverage social media to communicate their grievances with companies. This book reports challenges of social media platforms to brands and companies. The challenges addressed entail including social media trolls, the power of influencers, the dark web, cancel culture in sports due to political constraints, social media influencer livestreams, and misinformation. Written by a team of experts from North America, Europe, South America, and Asia, this book showcases real‐world expertise in marketing, branding, consumer psychology, economics, and communication. This book also considers solutions for brands and companies who need to address the dark side of social media by offering insights on fostering accountability among brands and business leaders and providing a roadmap to mitigate consumer resistance. Corporate Cancel Culture and Brand Boycotts: The Dark Side of Social Media for Brands is a must read for students of psychology, marketing, public relations, management, and social media. It will also be of interest to users of social media – both consumers and business/organizations. It is especially valuable for marketing/advertising professionals, social media professionals/influencers, and business executives. It is designed to be read alongside The Dark Side of Social Media: A Consumer Psychology Perspective.
Author: Sue Bradford Edwards Publisher: ABDO ISBN: 1098218027 Category : Juvenile Nonfiction Languages : en Pages : 115
Book Description
This title explores the modern phenomenon of people being "canceled," or punished in public discourse for something they've said or done. To some, cancel culture helps everyday people speak truth to power, but to others it is simply a way to bully online without creating real change. Features include a glossary, online resources, source notes, and an index. Aligned to Common Core Standards and correlated to state standards. Essential Library is an imprint of Abdo Publishing, a division of ABDO.
Author: Kira Mertens Publisher: GRIN Verlag ISBN: 3346652297 Category : Business & Economics Languages : en Pages : 71
Book Description
Bachelor Thesis from the year 2020 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,1, Westfälische Hochschule Gelsenkirchen, Bocholt, Recklinghausen, language: English, abstract: The following Bachelor thesis is meant to analyze if and how cancel culture and shitstorms online, especially on social media, can affect companies and how affected companies can recover from the outcomes. For avid social media users online shitstorms, especially on the platform Twitter, can frequently be witnessed. It was therefore a very interesting topic to look further into, to be able to understand what can trigger a shitstorm and what the consequences for companies could look like. This thesis is also supposed to answer if or how a company can recover from a shitstorm, if they were affected by one. Furthermore it is meant to show what effective measurements could look like and if shitstorms could even be prevented in the first place and if yes, how they could be prevented. To achieve that, the first step will be to take a closer look at what makes social media so important to businesses. For that, an insight on the most important social media apps and websites will be given. After that, the dangers of social media to companies will be analyzed. The thesis will then continue by showing what makes shitstorms and cancel culture dangerous to a company. To achieve that, possible triggers of a shitstorm will be analyzed, as well as what phases a shitstorm has and what possible outcomes could look like. Furthermore, a closer look will be taken at how consumers react to shitstorms by analyzing the results of a self made survey. The survey was made to understand, if and how consumers let shitstorms influence their buying decisions and if they would stop buying a certain product or brand if they were involved in a shitstorm. Following that, three companies, Nestlé, Amazon and Nike, which have already been at the center of a shitstorm, will be analyzed as case studies. To analyze the companies, a closer look will be taken at the reasons for these shitstorms, how each company was affected in terms of image and revenue and how they handled the situation. Furthermore, it will be explained if shitstorms could be prevented in the first place and how to successfully manage and recover from a shitstorm when affected by one. For this, a best practice example will be given in chapter 6.
Author: Greg Lukianoff Publisher: Penguin ISBN: 0735224900 Category : Social Science Languages : en Pages : 352
Book Description
Something is going wrong on many college campuses in the last few years. Rates of anxiety, depression, and suicide are rising. Speakers are shouted down. Students and professors say they are walking on eggshells and afraid to speak honestly. How did this happen? First Amendment expert Greg Lukianoff and social psychologist Jonathan Haidt show how the new problems on campus have their origins in three terrible ideas that have become increasingly woven into American childhood and education: what doesn’t kill you makes you weaker; always trust your feelings; and life is a battle between good people and evil people. These three Great Untruths are incompatible with basic psychological principles, as well as ancient wisdom from many cultures. They interfere with healthy development. Anyone who embraces these untruths—and the resulting culture of safetyism—is less likely to become an autonomous adult able to navigate the bumpy road of life. Lukianoff and Haidt investigate the many social trends that have intersected to produce these untruths. They situate the conflicts on campus in the context of America’s rapidly rising political polarization, including a rise in hate crimes and off-campus provocation. They explore changes in childhood including the rise of fearful parenting, the decline of unsupervised play, and the new world of social media that has engulfed teenagers in the last decade. This is a book for anyone who is confused by what is happening on college campuses today, or has children, or is concerned about the growing inability of Americans to live, work, and cooperate across party lines.
Author: Kareem Estefan Publisher: OR Books ISBN: 1682190935 Category : History Languages : en Pages : 262
Book Description
Boycott and divestment are essential tools for activists around the globe. Today’s organizers target museums, universities, corporations, and governments to curtail unethical sources of profit, discriminatory practices, or human rights violations. They leverage cultural production – and challenge its institutional supports – helping transform situations in the name of social justice. The refusal to participate in an oppressive system has long been one of the most powerful weapons in the organizer’s arsenal. Since the days of the 19th century Irish land wars, when Irish tenant farmers defied the actions of Captain Charles Boycott and English landlords, “boycott” has been a method that’s shown its effectiveness time and again. In the 20th century, it notably played central roles in the liberation of India and South Africa and the struggle for civil rights in the U.S.: the 1955 Montgomery bus boycott is generally seen as a turning point in the movement against segregation. Assuming Boycott is the essential reader for today’s creative leaders and cultural practitioners, including original contributions by artists, scholars, activists, critics, curators and writers who examine the historical precedent of South Africa; the current cultural boycott of Israel; freedom of speech and self-censorship; and long-distance activism. Far from withdrawal or cynicism, boycott emerges as a productive tool of creative and productive engagement. Including essays by Nasser Abourahme, Ariella Azoulay, Tania Bruguera, Noura Erakat, Kareem Estefan, Mariam Ghani with Haig Aivazian, Nathan Gray and Ahmet Öğüt, Chelsea Haines, Sean Jacobs, Yazan Khalili, Carin Kuoni and Laura Raicovich, Svetlana Mintcheva, Naeem Mohaiemen, Hlonipha Mokoena, John Peffer, Joshua Simon, Ann Laura Stoler, Radhika Subramaniam, Eyal Weizman and Kareem Estefan, and Frank B. Wilderson III.
Author: Emily West Publisher: Taylor & Francis ISBN: 1000859282 Category : Business & Economics Languages : en Pages : 554
Book Description
This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. This updated edition takes a critical look at advertising and promotion during the explosion of digital and social media, as well as with significant social and cultural shifts, including the COVID-19 pandemic, the rise of the Black Lives Matter movement, the destabilization of democracies and rise of authoritarianism around the world, and intensification of the climate crisis. The book offers global perspectives on advertising and promotion with attention to issues of diversity and difference. It contains eight sections: Historical Perspectives on Advertising and Promotion; Promotional Industries; Advertising Audiences; Advertising Identities; Advertising and/in Crisis; Promotion and Politics; Promotionalism and Its Expansions; and Advertising, Promotion, and the Environment. With chapters written by leading international scholars working at the intersections of media and advertising studies, this book is a go-to source for scholars and students in communication, media studies, and advertising and marketing looking to understand the ways advertising has shaped consumer culture, in the past and present.
Author: Jan Lies Publisher: Taylor & Francis ISBN: 1040049656 Category : Business & Economics Languages : en Pages : 268
Book Description
Brands started out as communication tools to influence the image of companies or products (inside-out thinking) but have developed into channels of social forces. Powerful brands impact not just customer decisions but also markets and social institutions, such as fashion trends, city life, or even social movements. This book explores the implications of Niklas Luhmann’s theory of social systems for the theory and practice of agile brand management, in particular highlighting the central role of brand aesthetics and of brands as channels for mutual education between companies and consumers. Since the rise of social media, “perfect” brands have become the mirror of community values as the communities themselves develop brand content. Brands themselves become “living systems” and evolve like systems do. The author introduces systems theory to provide a conceptual framework that integrates the different views of branding: inside-out and outside-in thinking. This Luhmannian theory of branding is discussed against the current background of (Western) societies, which are undergoing a broad shift from hard to soft selling in marketing, influenced by social media. The book is not about whether closed systems analysis and discussion can or should replace traditional management; moreover, it emphasizes the fruitful insights and demonstrates that the power of management is limited and should be extended by looking at the means of closed systems. This book will be of primary value to scholars with an interest in systems theory and thinking, brand theory, and management. The interdisciplinary approach also makes the book a valuable resource for those researching change management, agile management, and sociology.
Author: Salena Zito Publisher: Creators Publishing ISBN: 1949673359 Category : Political Science Languages : en Pages : 109
Book Description
Journalist and author Salena Zito is celebrated for uncovering, as Rush Limbaugh explains, “an amazing national political realignment that was—and still is—completely invisible to the Wizards of Smart who inhabit our distant capital.” She finds America not through the media and Washington establishment but those she meets driving on the back roads from Pittsburgh to Cleveland. They are the misunderstood and forgotten men and women who elected President Donald Trump, and those unexpected voters who continue to shape our political landscape. In this collection of Zito’s syndicated columns from 2019, she provides a unique look at the cultural and political moments of today. Read about small-business struggles and hometown heroes, our cultural divide and communities coming together, to see where we could be headed in 2020.
Author: Angeline Close Scheinbaum
Author: Angeline Close Scheinbaum
Author: Sue Bradford Edwards
Author: Kira Mertens
Author: 
Author: Greg Lukianoff
Author: Kareem Estefan
Author: Emily West
Author: Mark E. Jeftovic
Author: Jan Lies
Author: Salena Zito