Contemporary Research on E-business Technology and Strategy PDF Download

Author: Vasil Khachidze
Publisher: Springer
ISBN: 364234447X
Category : Business & Economics
Languages : en
Pages : 743

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Book Description
This book constitutes the proceedings of the International Conference on E-business and Strategy, iCETS 2012, held in Tianjin, China, in August 2012. The 65 revised full papers presented were carefully reviewed and selected from 231 submissions. The papers feature contemporary research on developments in the fields of e-business technology, information management systems, and business strategy. Topics addressed are latest development on e-business technology, computer science and software engineering for e-business, e-business and e-commerce applications, social networking and social engineering for e-business, e-business strategic management and economics development, e-business education, entrepreneurship and e-learning, digital economy strategy, as well as internet and e-commerce policy.

Author: Marzia Zaman
Publisher: Springer Science & Business Media
ISBN: 3642163963
Category : Business & Economics
Languages : en
Pages : 337

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Book Description
The International Conference on E-business Technology & Strategy (CETS) provides a peer-reviewed forum for researchers from across the globe to share contemporary research on developments in the fields of e-business, information technology and business strategy. It seeks to promote effective and vibrant networking among researchers and practitioners from around the world who are concerned about the effective management of information technology in organizations. This network of researchers views fostering the development of emerging scholars in the information technology and e-business fields as its primary task. Consequently the conference is designed to provide a venue for researchers to get substantive and beneficial feedback on their work. There were 134 contributions submitted to CETS 2010. After in-depth discussions, 29 high-quality contributions were selected for publication in this volume. The authors are from Canada, USA, China, Japan, India and Malaysia. We thank all the authors who submitted papers, the Program Committee members, and the external reviewers. We also thank all the local people who were instrumental in making this edition of CETS another very successful event. In particular, we are very grateful to Ying Xie, who was responsible for the local arrangements. Special gratitude goes to the publishing editor, Leonie Kunz, who managed the complexity of information and communication aspects. Furthermore, we thank the many students who volunteered on the organization team, as well as the IT services of Carleton University.

Author: Kalle Kangas
Publisher: IGI Global
ISBN: 1931777616
Category : Business & Economics
Languages : en
Pages : 293

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Book Description
"This business guide presents theoretical and empirical research on the business value of information technology (IT) and introduces strategic opportunities for using IT management to increase organizational performance. Implementation management is addressed with attention to customer relationship outsourcing, decision support systems, and information systems strategic planning. Domestic, international, and multinational business contexts are covered."

Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337

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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Author: Amiya K. Chakravarty
Publisher: Springer Science & Business Media
ISBN: 9780387243788
Category : Business & Economics
Languages : en
Pages : 1004

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Book Description
Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing. This is one of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field. Hardcover version published in December 2003.

Author: Kollmann, Tobias
Publisher: IGI Global
ISBN: 1615205985
Category : Computers
Languages : en
Pages : 410

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Book Description
Information and communication technologies related to digital networks enable the continued rise of entrepreneurial business opportunities and inventive business models. E-Entrepreneurship and ICT Ventures: Strategy, Organization and Technology provides a unique and quintessential overview of the current state of conceptual and empirical research at the interface of e-business and entrepreneurship research. Contributing an enhanced understanding of the important interface of e-business and entrepreneurship, this reference publication brings together leading academics and practitioners from around the world, offering essential reading material for students, educators, managers, entrepreneurs, and political decision makers interested in applying and fostering e-business concepts in an entrepreneurial environment.

Author:
Publisher:
ISBN:
Category : Business enterprises
Languages : en
Pages : 82

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Book Description

Author: Francisco J. Martínez-López
Publisher: Springer Science & Business Media
ISBN: 3642397476
Category : Business & Economics
Languages : en
Pages : 1004

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Book Description
This research handbook provides a comprehensive, integrative, and authoritative resource on the main strategic management issues for companies within the e-business context. It covers an extensive set of topics, dealing with the major issues which articulate the e-business framework from a business perspective. The handbook is divided into the following e-business related parts: background; evolved strategic framework for the management of companies; key business processes, areas and activities; and, finally, emerging issues, trends and opportunities, with special attention to diverse Social Web-related implications. The articles are varied, timely and present high-quality research; many of these unique contributions will be especially valued and influential for business scholars and professionals interested in e-business. Many of the contributors are outstanding business scholars who are or have been editors-in-chief of top-ranked management and business journals or have made significant contributions to the development of their respective fields.

Author: Charles William Steinfield
Publisher: Purdue University Press
ISBN: 9781557532398
Category : Business & Economics
Languages : en
Pages : 374

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Book Description
This work discusses the huge impact of electronic networks, particularly the Internet, and how they will remain an integral force in business. It emphasizes the importance of research and understanding in the area of electronic commerce.

Author: Goel, Pawan Kumar
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 689

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Book Description
In the landscape of e-commerce, data security has become a concern as businesses navigate the complexities of sensitive customer information protection and cyber threat mitigation. Strategies involving cloud computing, blockchain technology, artificial intelligence, and machine learning offer solutions to strengthen data security and ensure transactional integrity. Implementing these technologies requires a balance of innovation and efficient security protocols. The development and adoption of security strategies is necessary to positively integrate cutting-edge technologies for effective security in online business. Strategies for E-Commerce Data Security: Cloud, Blockchain, AI, and Machine Learning addresses the need for advanced security measures, while examining the current state of e-commerce data security. It explores strategies such as cloud computing, blockchain, artificial intelligence, and machine learning. This book covers topics such as cybersecurity, cloud technology, and forensics, and is a useful resource for computer engineers, business owners, security professionals, government officials, academicians, scientists, and researchers.