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Author: Bingxin Wu Publisher: Elsevier ISBN: 1908818077 Category : Business & Economics Languages : en Pages : 511
Book Description
The author's consumption theory has been known as the new ideas, new theories and new contribution to the reform and development in China. In practice, the author has rich experience of the Chinese state-owned large enterprise, and personal experience of building a business empire second to the postal system in China from a small firm to the comprehensive largest privately owned enterprise with 640 affiliated companies, 13,500 workstations, and 157,000 employees. In the fermentation field of medicine, he has 20 patents, two of which are international patents. These techniques have made some of the Chinese medicines more efficient, safe and non-toxic for the effect of conservation treatment. Therefore, this book has two parts: 1) new discovery of consumption and its significance and 2) application of the theoretical findings in real life management.
Author: Bingxin Wu Publisher: Elsevier ISBN: 1908818077 Category : Business & Economics Languages : en Pages : 511
Book Description
The author's consumption theory has been known as the new ideas, new theories and new contribution to the reform and development in China. In practice, the author has rich experience of the Chinese state-owned large enterprise, and personal experience of building a business empire second to the postal system in China from a small firm to the comprehensive largest privately owned enterprise with 640 affiliated companies, 13,500 workstations, and 157,000 employees. In the fermentation field of medicine, he has 20 patents, two of which are international patents. These techniques have made some of the Chinese medicines more efficient, safe and non-toxic for the effect of conservation treatment. Therefore, this book has two parts: 1) new discovery of consumption and its significance and 2) application of the theoretical findings in real life management.
Author: Karin M. Ekström Publisher: Routledge ISBN: 1317632656 Category : Business & Economics Languages : en Pages : 255
Book Description
The accelerated pace of global consumption over the past decades has meant that governments across the world are now faced with significant challenges in dealing with the dramatically increased volume of waste. While research on waste management has previously focused on finding technological solutions to the problem, this book uniquely examines the social and cultural views of waste, shedding new light on the topic by emphasising the consumer perspective throughout. Drawing on a wide variety of disciplines including environmental, economic, social and cultural theories, the book presents philosophical reflections, practical examples and potential solutions to the problem of increasing waste. It analyses and compares case studies from countries such as Sweden, Japan, the USA, India, Nigeria and Qatar, bringing out valuable insights for the international community and generating a critical discussion on how we can move towards a more sustainable society. This book will be of great interest to post-graduate students and researchers in environmental policy, waste management, social marketing and consumer behaviour, as well as policymakers and practitioners in consumer issues and business.
Author: Rajagopal Publisher: IGI Global ISBN: 1466675195 Category : Business & Economics Languages : en Pages : 319
Book Description
Abstract: "This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--Provided by publisher
Author: Kaufmann, Hans-Ruediger Publisher: IGI Global ISBN: 1466658819 Category : Business & Economics Languages : en Pages : 668
Book Description
The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior. As a comprehensive reference source on topics pertaining to consumer management, identity, and behavior, this publication is intended for use by marketing professionals, business managers, students, and academicians.
Author: Paul Nieuwenhuis Publisher: Edward Elgar Publishing ISBN: 1839108045 Category : Business & Economics Languages : en Pages : 192
Book Description
This incisive book integrates the academic fields of sustainable consumption and production (SCP) and sustainable supply chain management (SSCM) as a framework for challenging the current economic paradigm and addressing the significant ecological and environmental problems faced by the contemporary business world.
Author: Bogueva, Diana Publisher: IGI Global ISBN: 1522547584 Category : Business & Economics Languages : en Pages : 482
Book Description
As marketing professionals look for more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. The Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption is a critical scholarly resource that examines the role of social marketing in understanding and changing behavior regarding the negative impacts of consuming animal-based foods. Featuring coverage on a broad range of topics, such as the psychology of meat consumption, food waste, and meat substitutes, this publication is geared towards academicians, students, and professionals seeking current research on social marketing interventions and the demarketing of meat.
Author: de Luna, Iviane Ramos Publisher: IGI Global ISBN: 1522599304 Category : Business & Economics Languages : en Pages : 323
Book Description
The introduction of new technology and technological services worldwide has ushered in a new wave of peer-to-peer and access-driven companies that are disrupting the most established business categories. The emergence of these new business models has upset the flow in contemporary society and transformed people's behavior towards sharing-based economies. Companies and entrepreneurs can see this significant change in people’s behavior as both an opportunity and a threat. Sharing Economy and the Impact of Collaborative Consumption provides emerging research on the impact that the sharing services are having on society as well as the importance of the sharing economy development in the coming years, dealing with relevant issues such as regulations, the technological aspects involved in these platforms, the impact in the tourism sector, and consumer behavior in relation to these services. Multidisciplinary in nature, this publication establishes links between economics, finance, marketing, consumer behavior, and IT, and covers topics that include e-commerce, consumer behavior, and peer economy. It is ideally designed for researchers, students, business professionals, and entrepreneurs seeking current research on the impact that this industry has on various economic, marketing, and societal aspects of different countries.
Author: Clare Weeden Publisher: Routledge ISBN: 9781138082069 Category : Consumption (Economics) Languages : en Pages : 260
Book Description
Neither the tourism industry nor the tourist has responded convincingly to calls for more responsibility in tourism. Ethical consumption places pressure on travellers to manage a large number of decisions at a time when hedonic motivations threaten to override other priorities. Unsurprisingly, tensions occur and compromises are made. This book offers new insight into the motivations that influence tourists and their decision-making. It explores how consumers navigate the responsible tourism market place and provide a rich understanding of the challenges facing those seeking to encourage travellers to become responsible. Not only will the book provide an improved interpretation of the complexity of ethical consumption in tourism, but it will also offer a variety of stakeholders a deeper understanding of: the key challenges facing stakeholders in the production and consumption of responsible tourism how ethical consumers can be influenced to consume ethically the gaps in consumer knowledge and how to broaden the appeal for individuals to make more informed ethical decisions how tour operators can respond to this emerging market by innovative product development how to design informative marketing communications to encourage a greater uptake for responsible holidays how destinations can tailor their products to the ethical consumer market how destination communities and management organisations can target responsible tourists through the provision of sustainable alternatives to mass-market holiday products. Written by leading academics from all over the world, this timely and important volume will be valuable reading for ubdergraduate and postgraduate students, researchers and academics interested in Tourism Ethics, Ethical Consumption and the global issue of Sustainability.
Author: Chkoniya, Valentina Publisher: IGI Global ISBN: 1799831175 Category : Business & Economics Languages : en Pages : 546
Book Description
Anthropology is a science specialized in the study of the past and present of societies, especially the study of humans and human behavior. The disciplines of anthropology and consumer research have long been separated; however, it is now believed that joining them will lead to a more profound knowledge and understanding of consumer behaviors and will lead to further understanding and predictions for the future. Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior is a cutting-edge research publication that examines an anthropological approach to the study of the consumer and as a key role to the development of societies. The book also provides a range of marketing possibilities that can be developed from this approach such as understanding the evolution of consumer behavior, delivering truly personalized customer experiences, and potentially creating new products, brands, and services. Featuring a wide range of topics such as artificial intelligence, food consumption, and neuromarketing, this book is ideal for marketers, advertisers, brand managers, consumer behavior analysts, managing directors, consumer psychologists, academicians, social anthropologists, entrepreneurs, researchers, and students.
Author: Margit Keller Publisher: Taylor & Francis ISBN: 1317380908 Category : Social Science Languages : en Pages : 508
Book Description
Consumption research is burgeoning across a wide range of disciplines. The Routledge Handbook on Consumption gathers experts from around the world to provide a nuanced overview of the latest scholarship in this expanding field. At once ambitious and timely, the volume provides an ideal map for those looking to position their work, find new analytic insights and identify research gaps. With an intuitive thematic structure and resolutely international outlook, it engages with theory and methodology; markets and businesses; policies, politics and the state; and culture and everyday life. It will be essential reading for students and scholars across the social and economic sciences.
Author: Bingxin Wu
Author: Bingxin Wu
Author: Karin M. Ekström
Author: Rajagopal
Author: Kaufmann, Hans-Ruediger
Author: Paul Nieuwenhuis
Author: Bogueva, Diana
Author: de Luna, Iviane Ramos
Author: Clare Weeden
Author: Chkoniya, Valentina
Author: Margit Keller