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Author: Stephen Brown Publisher: Routledge ISBN: 1134209401 Category : Business & Economics Languages : en Pages : 279
Book Description
The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book marketing (how-to texts excepted) and fewer still on book consumption. This innovative text not only rectifies this, but also argues that far from being detached, the book business in fact epitomises today’s Entertainment Economy (fast moving, hit driven, intense competition, rapid technological change, etc.). Written by an impressive roster of renowned marketing authorities, many with experience of the book trade and all gifted writers in their own right, Consuming Books steps back from the practicalities of book marketing and takes a look at the industry from a broader consumer research perspective. Consisting of sixteen chapters, divided into four loose sections, this key text covers: * a historical overview * the often acrimonious marketing/literature interface * the consumers of books (from book groups to bookcrossing) * a consideration of the tensions that both literary types and marketers feel. With something for everyone, Consuming Books not only complements the ‘how-to’ genre but provides the depth that previous studies of book consumption conspicuously lack.
Author: Stephen Brown Publisher: Routledge ISBN: 1134209401 Category : Business & Economics Languages : en Pages : 279
Book Description
The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book marketing (how-to texts excepted) and fewer still on book consumption. This innovative text not only rectifies this, but also argues that far from being detached, the book business in fact epitomises today’s Entertainment Economy (fast moving, hit driven, intense competition, rapid technological change, etc.). Written by an impressive roster of renowned marketing authorities, many with experience of the book trade and all gifted writers in their own right, Consuming Books steps back from the practicalities of book marketing and takes a look at the industry from a broader consumer research perspective. Consisting of sixteen chapters, divided into four loose sections, this key text covers: * a historical overview * the often acrimonious marketing/literature interface * the consumers of books (from book groups to bookcrossing) * a consideration of the tensions that both literary types and marketers feel. With something for everyone, Consuming Books not only complements the ‘how-to’ genre but provides the depth that previous studies of book consumption conspicuously lack.
Author: Shuyu Kong Publisher: Stanford University Press ISBN: 9780804749404 Category : Social Science Languages : en Pages : 264
Book Description
This book examines the changes taking place in literary writing and publishing in contemporary China under the influence of the emerging market economy. It focuses on the revival of literary best sellers in the Chinese book market and the establishment of a best-seller production machine. The author examines how writers have become cultural entrepreneurs, how state publishing houses are now motivated by commercial incentives, and how "second-channel, unofficial publishers and distributors both compete and cooperate with official publishing houses in a dual-track, socialist-capitalist economic system. Taken together, these changes demonstrate how economic development and culture interact in a postsocialist society, in contrast to the way they work in the mature capitalist economies of the West. That economic reforms have affected many aspects of Chinese society is well known, but this is the first comprehensive analysis of market influences in the literary field. This book thus offers a fresh perspective on the inner workings of contemporary Chinese society.
Author: C. Lawlor Publisher: Springer ISBN: 0230625746 Category : Literary Criticism Languages : en Pages : 246
Book Description
This book seeks to explain how consumption - a horrible disease - came to be the glamorous and artistic Romantic malady. It tries to explain the disparity between literary myth and bodily reality, by examining literature and medicine from the Renaissance to the late Victorian period, covering a wide range of authors and characters.
Author: Andrew C. McKevitt Publisher: UNC Press Books ISBN: 1469634481 Category : History Languages : en Pages : 289
Book Description
This insightful book explores the intense and ultimately fleeting moment in 1980s America when the future looked Japanese. Would Japan's remarkable post–World War II economic success enable the East Asian nation to overtake the United States? Or could Japan's globe-trotting corporations serve as a model for battered U.S. industries, pointing the way to a future of globalized commerce and culture? While popular films and literature recycled old anti-Asian imagery and crafted new ways of imagining the "yellow peril," and formal U.S.-Japan relations remained locked in a holding pattern of Cold War complacency, a remarkable shift was happening in countless local places throughout the United States: Japanese goods were remaking American consumer life and injecting contemporary globalization into U.S. commerce and culture. What impact did the flood of billions of Japanese things have on the ways Americans produced, consumed, and thought about their place in the world? From autoworkers to anime fans, Consuming Japan introduces new unorthodox actors into foreign-relations history, demonstrating how the flow of all things Japanese contributed to the globalizing of America in the late twentieth century.
Author: Gary Cross Publisher: Columbia University Press ISBN: 0231502532 Category : History Languages : en Pages : 333
Book Description
The unqualified victory of consumerism in America was not a foregone conclusion. The United States has traditionally been the home of the most aggressive and often thoughtful criticism of consumption, including Puritanism, Prohibition, the simplicity movement, the '60s hippies, and the consumer rights movement. But at the dawn of the twenty-first century, not only has American consumerism triumphed, there isn't even an "ism" left to challenge it. An All-Consuming Century is a rich history of how market goods came to dominate American life over that remarkable hundred years between 1900 and 2000 and why for the first time in history there are no practical limits to consumerism. By 1930 a distinct consumer society had emerged in the United States in which the taste, speed, control, and comfort of goods offered new meanings of freedom, thus laying the groundwork for a full-scale ideology of consumer's democracy after World War II. From the introduction of Henry Ford's Model T ("so low in price that no man making a good salary will be unable to own one") and the innovations in selling that arrived with the department store (window displays, self service, the installment plan) to the development of new arenas for spending (amusement parks, penny arcades, baseball parks, and dance halls), Americans embraced the new culture of commercialism—with reservations. However, Gary Cross shows that even the Depression, the counterculture of the 1960s, and the inflation of the 1970s made Americans more materialistic, opening new channels of desire and offering opportunities for more innovative and aggressive marketing. The conservative upsurge of the 1980s and '90s indulged in its own brand of self-aggrandizement by promoting unrestricted markets. The consumerism of today, thriving and largely unchecked, no longer brings families and communities together; instead, it increasingly divides and isolates Americans. Consumer culture has provided affluent societies with peaceful alternatives to tribalism and class war, Cross writes, and it has fueled extraordinary economic growth. The challenge for the future is to find ways to revive the still valid portion of the culture of constraint and control the overpowering success of the all-consuming twentieth century.
Author: Shuyu Kong Publisher: Stanford University Press ISBN: 0804767378 Category : Literary Criticism Languages : en Pages : 264
Book Description
This book examines the changes taking place in literary writing and publishing in contemporary China under the influence of the emerging market economy. It focuses on the revival of literary best sellers in the Chinese book market and the establishment of a best-seller production machine. The author examines how writers have become cultural entrepreneurs, how state publishing houses are now motivated by commercial incentives, and how “second-channel,” unofficial publishers and distributors both compete and cooperate with official publishing houses in a dual-track, socialist-capitalist economic system. Taken together, these changes demonstrate how economic development and culture interact in a postsocialist society, in contrast to the way they work in the mature capitalist economies of the West. That economic reforms have affected many aspects of Chinese society is well known, but this is the first comprehensive analysis of market influences in the literary field. This book thus offers a fresh perspective on the inner workings of contemporary Chinese society.
Author: Vincent J. Miller Publisher: Bloomsbury Publishing USA ISBN: 1623562384 Category : Religion Languages : en Pages : 265
Book Description
Contemporary theology, argues Miller, is silent on what is unquestionably one of the most important cultural issues it faces: consumerism or "consumer culture." While there is no shortage of expressions of concern about the corrosive effects of consumerism from the standpoint of economic justice or environmental ethics, there is a surprising paucity of theoretically sophisticated works on the topic, for consumerism, argues Miller, is not just about behavioral "excesses"; rather, it is a pervasive worldview that affects our construction as persons-what motivates us, how we relate to others, to culture, and to religion. Consuming Religion surveys almost a century of scholarly literature on consumerism and the commodification of culture and charts the ways in which religious belief and practice have been transformed by the dominant consumer culture of the West. It demonstrates the significance of this seismic cultural shift for theological method, doctrine, belief, community, and theological anthropology. Like more popular texts, the book takes a critical stand against the deleterious effects of consumerism. However, its analytical complexity provides the basis for developing more sophisticated tactics for addressing these problems.
Author: Roxanne Harde Publisher: Routledge ISBN: 100024587X Category : Literary Criticism Languages : en Pages : 215
Book Description
Consumption and the Literary Cookbook offers readers the first book-length study of literary cookbooks. Imagining the genre more broadly to include narratives laden with recipes, cookbooks based on cultural productions including films, plays, and television series, and cookbooks that reflected and/or shaped cultural and historical narratives, the contributors draw on the tools of literary and cultural studies to closely read a diverse corpus of cookbooks. By focusing on themes of consumption—gastronomical and rhetorical—the sixteen chapters utilize the recipes and the narratives surrounding them as lenses to study identity, society, history, and culture. The chapters in this book reflect the current popularity of foodie culture as they offer entertaining analyses of cookbooks, the stories they tell, and the stories told about them.
Author: James Clear Publisher: Penguin ISBN: 0735211299 Category : Business & Economics Languages : en Pages : 321
Book Description
The #1 New York Times bestseller. Over 15 million copies sold! Tiny Changes, Remarkable Results No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change. You do not rise to the level of your goals. You fall to the level of your systems. Here, you'll get a proven system that can take you to new heights. Clear is known for his ability to distill complex topics into simple behaviors that can be easily applied to daily life and work. Here, he draws on the most proven ideas from biology, psychology, and neuroscience to create an easy-to-understand guide for making good habits inevitable and bad habits impossible. Along the way, readers will be inspired and entertained with true stories from Olympic gold medalists, award-winning artists, business leaders, life-saving physicians, and star comedians who have used the science of small habits to master their craft and vault to the top of their field. Learn how to: make time for new habits (even when life gets crazy); overcome a lack of motivation and willpower; design your environment to make success easier; get back on track when you fall off course; ...and much more. Atomic Habits will reshape the way you think about progress and success, and give you the tools and strategies you need to transform your habits--whether you are a team looking to win a championship, an organization hoping to redefine an industry, or simply an individual who wishes to quit smoking, lose weight, reduce stress, or achieve any other goal.
Author: Stephen Brown
Author: Stephen Brown
Author: Shuyu Kong
Author: C. Lawlor
Author: Andrew C. McKevitt
Author: David Cronenberg
Author: Gary Cross
Author: Shuyu Kong
Author: Vincent J. Miller
Author: Roxanne Harde
Author: James Clear