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Author: Jeremy A. Rosenau Publisher: A&C Black ISBN: 1609015398 Category : Business & Economics Languages : en Pages : 502
Book Description
This comprehensive text on apparel product development reflects the current importance of manufacturers' and retailers' private brands and exclusive designer collections.
Author: Jeremy A. Rosenau Publisher: A&C Black ISBN: 1609015398 Category : Business & Economics Languages : en Pages : 502
Book Description
This comprehensive text on apparel product development reflects the current importance of manufacturers' and retailers' private brands and exclusive designer collections.
Author: U. Okonkwo Publisher: Springer ISBN: 0230590888 Category : Business & Economics Languages : en Pages : 481
Book Description
This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.
Author: Patrik Aspers Publisher: Princeton University Press ISBN: 1400835186 Category : Design Languages : en Pages : 250
Book Description
For any market to work properly, certain key elements are necessary: competition, pricing, rules, clearly defined offers, and easy access to information. Without these components, there would be chaos. Orderly Fashion examines how order is maintained in the different interconnected consumer, producer, and credit markets of the global fashion industry. From retailers in Sweden and the United Kingdom to producers in India and Turkey, Patrik Aspers focuses on branded garment retailers--chains such as Gap, H&M, Old Navy, Topshop, and Zara. Aspers investigates these retailers' interactions and competition in the consumer market for fashion garments, traces connections between producer and consumer markets, and demonstrates why market order is best understood through an analysis of its different forms of social construction. Emphasizing consumption rather than production, Aspers considers the larger retailers' roles as buyers in the production market of garments, and as potential objects of investment in financial markets. He shows how markets overlap and intertwine and he defines two types of markets--status markets and standard markets. In status markets, market order is related to the identities of the participating actors more than the quality of the goods, whereas in standard markets the opposite holds true. Looking at how identities, products, and values create the ordered economic markets of the global fashion business, Orderly Fashion has wide implications for all modern markets, regardless of industry.
Author: Leon Schiffman Publisher: Pearson Higher Education AU ISBN: 1486014348 Category : Business & Economics Languages : en Pages : 729
Book Description
A trusted resource for Consumer Behaviour theory and practice. Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies. In a clear and logical fashion, the authors explain consumer behaviour theory and practice, the use and importance of consumer research, and how social and cultural factors influence consumer decision making. The sixth edition of this Australian text provides expanded coverage of contemporary topics.
Author: Jeremy A. Rosenau
Author: Jacob Jacoby
Author: Jeremy A. Rosenau
Author: Seema Gopichand Hariramani
Author: 
Author: British Standards Institute Staff
Author: Sue Ann Kern
Author: Robert E. Pitts
Author: U. Okonkwo
Author: Patrik Aspers
Author: Leon Schiffman