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Author: Ronald R. Kline Publisher: JHU Press ISBN: 9780801862489 Category : History Languages : en Pages : 396
Book Description
From 1900 to 1960, the introduction and development of four so-called urbanizing technologies–the telephone, automobile, radio, and electric light and power–transformed the rural United States. But did these new technologies revolutionize rural life in the ways modernizers predicted? And how exactly–and with what levels of resistance and acceptance–did this change take place? In Consumers in the Country Ronald R. Kline, avoiding the trap of technological determinism, explores the changing relationships among the Country Life professionals, government agencies, sales people, and others who promoted these technologies and the farm families who largely succeeded in adapting them to rural culture.
Author: Ronald R. Kline Publisher: JHU Press ISBN: 9780801862489 Category : History Languages : en Pages : 396
Book Description
From 1900 to 1960, the introduction and development of four so-called urbanizing technologies–the telephone, automobile, radio, and electric light and power–transformed the rural United States. But did these new technologies revolutionize rural life in the ways modernizers predicted? And how exactly–and with what levels of resistance and acceptance–did this change take place? In Consumers in the Country Ronald R. Kline, avoiding the trap of technological determinism, explores the changing relationships among the Country Life professionals, government agencies, sales people, and others who promoted these technologies and the farm families who largely succeeded in adapting them to rural culture.
Author: Nicolas Papadopoulos Publisher: Routledge ISBN: 1317953193 Category : Business & Economics Languages : en Pages : 504
Book Description
This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketing strategy and consumer behavior. Thousands of companies use country identifiers as part of their international marketing strategy, and hundreds of researchers have studied the ways in which these identifiers influence behavior. As markets become more international, the more prominently the origin of products will figure in sellers' and buyers' decisions. The time is ripe for practitioners and academicians to delve into the insights offered in this seminal volume so as to better prepare for meeting the competitive challenges of the global marketplace. Product-Country Images is a wide-ranging and state-of-the-art book offering specific information and case studies to further understanding of the various aspects of this complex topic.
Author: Ethan Porter Publisher: Oxford University Press, USA ISBN: 0197526780 Category : Political Science Languages : en Pages : 209
Book Description
"Americans spend far more time thinking about what to buy, and what not to buy, than they do about politics. Political leaders often make political claims while using consumer terminology. And political decisions resemble consumer decisions in surprising ways. Together, these forces help give rise to the consumer-citizen: A person who depends on tools and techniques familiar from consumer life to make sense of politics. Understanding citizens as consumer-citizens has implications for a broad array of topics related to public opinion and political behaviour. More than a dozen new experiments make clear that appealing to the consumer-citizen as consumer-citizen can increase trust in government, improve attitudes toward taxes, and enhance political knowledge. Indeed, such appeals can even cause people to sign up for government-sponsored health insurance. However, the consumer-citizen may also prefer candidates whose policies would explicitly undercut their own self-interest. Two concepts from consumer psychology, consumer fairness and operational transparency, are especially useful for understanding the consumer citizen. Although the rise of the consumer-citizen may trouble democratic theorists, the lessons of the consumer-citizen can be applied to a new approach to civic education, with the aim of enriching democracy and public life"--
Author: Ann Smart Martin Publisher: JHU Press ISBN: 0801887275 Category : Business & Economics Languages : en Pages : 285
Book Description
Cowinner, 2008 Fred Kniffen Book Award. Pioneer America Society/Association for the Preservation of Landscapes and Artifacts How did people living on the early American frontier discover and then become a part of the market economy? How do their purchases and their choices revise our understanding of the market revolution and the emerging consumer ethos? Ann Smart Martin provides answers to these questions by examining the texture of trade on the edge of the upper Shenandoah Valley between 1760 and 1810. Reconstructing the world of one country merchant, John Hook, Martin reveals how the acquisition of consumer goods created and validated a set of ideas about taste, fashion, and lifestyle in a particular place at a particular time. Her analysis of Hook's account ledger illuminates the everyday wants, transactions, and tensions recorded within and brings some of Hook's customers to life: a planter looking for just the right clock, a farmer in search of nails, a young woman and her friends out shopping on their own, and a slave woman choosing a looking glass. This innovative approach melds fascinating narratives with sophisticated analysis of material culture to distill large abstract social and economic systems into intimate triangulations among merchants, customers, and objects. Martin finds that objects not only reflect culture, they are the means to create it.
Author: Karl Gerth Publisher: BRILL ISBN: 1684173868 Category : History Languages : en Pages : 470
Book Description
"“Chinese people should consume Chinese products!” This slogan was the catchphrase of a movement in early twentieth-century China that sought to link consumption and nationalism by instilling a concept of China as a modern “nation” with its own “national products.” From fashions in clothing to food additives, from museums to department stores, from product fairs to advertising, this movement influenced all aspects of China’s burgeoning consumer culture. Anti-imperialist boycotts, commemorations of national humiliations, exhibitions of Chinese products, the vilification of treasonous consumers, and the promotion of Chinese captains of industry helped enforce nationalistic consumption and spread the message—patriotic Chinese bought goods made of Chinese materials by Chinese workers in factories owned and run by Chinese. In China Made, Karl Gerth argues that two key forces shaping the modern world—nationalism and consumerism—developed in tandem in China. Early in the twentieth century, nationalism branded every commodity as either “Chinese” or “foreign,” and consumer culture became the place where the notion of nationality was articulated, institutionalized, and practiced. Based on Chinese, Japanese, and English-language archives, magazines, newspapers, and books, this first exploration of the historical ties between nationalism and consumerism reinterprets fundamental aspects of modern Chinese history and suggests ways of discerning such ties in all modern nations."
Author: Paul R. Krugman Publisher: Harvard Business Press ISBN: 1422133400 Category : Business & Economics Languages : en Pages : 64
Book Description
Nobel-Prize-winning economist Paul Krugman argues that business leaders need to understand the differences between economic policy on the national and international scale and business strategy on the organizational scale. Economists deal with the closed system of a national economy, whereas executives live in the open-system world of business. Moreover, economists know that an economy must be run on the basis of general principles, but businesspeople are forever in search of the particular brilliant strategy. Krugman's article serves to elucidate the world of economics for businesspeople who are so close to it and yet are continually frustrated by what they see. Since 1922, Harvard Business Review has been a leading source of breakthrough management ideas-many of which still speak to and influence us today. The Harvard Business Review Classics series now offers readers the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world-and will have a direct impact on you today and for years to come.
Author: Ronald R. Kline Publisher: Plunkett Lake Press ISBN: Category : Biography & Autobiography Languages : en Pages : 381
Book Description
When Charles Proteus Steinmetz (1865-1923) died suddenly at the height of his fame, his face was as familiar to Americans as that of Babe Ruth, Henry Ford, or Jack Dempsey. Newspapers quoted his views on religion, politics (he was a Socialist), science, and future technological wonders. All were intrigued by the Horatio Alger tale of the penniless, hunchbacked German immigrant who rose to fame as the Wizard of Science, chief engineer at General Electric, and symbol of the new breed of scientists who daily surpassed the feats of Thomas Alva Edison. This intellectual biography follows Steinmetz from his education in Germany to his rise as General Electric’s chief consulting engineer. Steinmetz obtained nearly 200 patents; he made his most important contributions in electrical energy loss (or hysteresis), the understanding and wider use of alternating current, and high-voltage power transmission. General Electric became Steinmetz’s home, his identity, and a platform from which he stepped onto the wider stage of world affairs. As leader of the American Institute of Electrical Engineers, Socialist councilman in Schenectady, New York, and part-time professor at Union College, Steinmetz attempted to “engineer” society in the direction of a technocratic utopia by promoting welfare capitalism, Lenin’s electrification of the Soviet Union, and other schemes — all with limited success. In a life filled with contrasts, perhaps even Steinmetz himself, a prominent Socialist serving as chief engineer of a major corporation, was not always able to separate the myth from the man. Steinmetz: Engineer and Socialist was the subject of the 2014 PBS documentary film, “Divine Discontent.” “Well informed by recent studies of similar mythologizing, Kline explains both the rise and decline of Steinmetz’s popular reputation.” — Robert Friedel, Science “Kline’s explanations are lucid and he offers broader insights about science and technology that will interest all cultural historians.” — Mark Pittenger, Journal of American History “Steinmetz not only provides the first comprehensive, technically sophisticated analysis of Steinmetz’s engineering achievements, but also carefully examines his influential political and social writings, and judiciously dissects the making of the ‘Wizard of Schenectady’ legend.” — David Sicilia, Reviews in American History
Author: Lisa Jacobson Publisher: Columbia University Press ISBN: 0231113897 Category : Business & Economics Languages : en Pages : 319
Book Description
In the present electronic torrent of MTV and teen flicks, Nintendo and Air Jordan advertisements, consumer culture is an unmistakably important--and controversial--dimension of modern childhood. Historians and social commentators have typically assumed that the child consumer became significant during the postwar television age. But the child consumer was already an important phenomenon in the early twentieth century. The family, traditionally the primary institution of child socialization, began to face an array of new competitors who sought to put their own imprint on children's acculturation to consumer capitalism. Advertisers, children's magazine publishers, public schools, child experts, and children's peer groups alternately collaborated with, and competed against, the family in their quest to define children's identities. At stake in these conflicts and collaborations was no less than the direction of American consumer society--would children's consumer training rein in hedonistic excesses or contribute to the spread of hollow, commercial values? Not simply a new player in the economy, the child consumer became a lightning rod for broader concerns about the sanctity of the family and the authority of the market in modern capitalist culture. Lisa Jacobson reveals how changing conceptions of masculinity and femininity shaped the ways Americans understood the virtues and vices of boy and girl consumers--and why boys in particular emerged as the heroes of the new consumer age. She also analyzes how children's own behavior, peer culture, and emotional investment in goods influenced the dynamics of the new consumer culture. Raising Consumers is a provocative examination of the social, economic, and cultural forces that produced and ultimately legitimized a distinctive children's consumer culture in the early twentieth century.
Author: Lizabeth Cohen Publisher: Vintage ISBN: 0307555364 Category : History Languages : en Pages : 578
Book Description
In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream. Material goods came to embody the promise of America, and the power of consumers to purchase everything from vacuum cleaners to convertibles gave rise to the power of citizens to purchase political influence and effect social change. Yet despite undeniable successes and unprecedented affluence, mass consumption also fostered economic inequality and the fracturing of society along gender, class, and racial lines. In charting the complex legacy of our “Consumers’ Republic” Lizabeth Cohen has written a bold, encompassing, and profoundly influential book.
Author: Ronald R. Kline
Author: Ronald R. Kline
Author: Nicolas Papadopoulos
Author: Ethan Porter
Author: Ann Smart Martin
Author: Karl Gerth
Author: Alvin Toffler
Author: Paul R. Krugman
Author: Ronald R. Kline
Author: Lisa Jacobson
Author: Lizabeth Cohen