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Author: Gary Cross Publisher: Columbia University Press ISBN: 0231502532 Category : History Languages : en Pages : 333
Book Description
The unqualified victory of consumerism in America was not a foregone conclusion. The United States has traditionally been the home of the most aggressive and often thoughtful criticism of consumption, including Puritanism, Prohibition, the simplicity movement, the '60s hippies, and the consumer rights movement. But at the dawn of the twenty-first century, not only has American consumerism triumphed, there isn't even an "ism" left to challenge it. An All-Consuming Century is a rich history of how market goods came to dominate American life over that remarkable hundred years between 1900 and 2000 and why for the first time in history there are no practical limits to consumerism. By 1930 a distinct consumer society had emerged in the United States in which the taste, speed, control, and comfort of goods offered new meanings of freedom, thus laying the groundwork for a full-scale ideology of consumer's democracy after World War II. From the introduction of Henry Ford's Model T ("so low in price that no man making a good salary will be unable to own one") and the innovations in selling that arrived with the department store (window displays, self service, the installment plan) to the development of new arenas for spending (amusement parks, penny arcades, baseball parks, and dance halls), Americans embraced the new culture of commercialism—with reservations. However, Gary Cross shows that even the Depression, the counterculture of the 1960s, and the inflation of the 1970s made Americans more materialistic, opening new channels of desire and offering opportunities for more innovative and aggressive marketing. The conservative upsurge of the 1980s and '90s indulged in its own brand of self-aggrandizement by promoting unrestricted markets. The consumerism of today, thriving and largely unchecked, no longer brings families and communities together; instead, it increasingly divides and isolates Americans. Consumer culture has provided affluent societies with peaceful alternatives to tribalism and class war, Cross writes, and it has fueled extraordinary economic growth. The challenge for the future is to find ways to revive the still valid portion of the culture of constraint and control the overpowering success of the all-consuming twentieth century.
Author: Gary Cross Publisher: Columbia University Press ISBN: 0231502532 Category : History Languages : en Pages : 333
Book Description
The unqualified victory of consumerism in America was not a foregone conclusion. The United States has traditionally been the home of the most aggressive and often thoughtful criticism of consumption, including Puritanism, Prohibition, the simplicity movement, the '60s hippies, and the consumer rights movement. But at the dawn of the twenty-first century, not only has American consumerism triumphed, there isn't even an "ism" left to challenge it. An All-Consuming Century is a rich history of how market goods came to dominate American life over that remarkable hundred years between 1900 and 2000 and why for the first time in history there are no practical limits to consumerism. By 1930 a distinct consumer society had emerged in the United States in which the taste, speed, control, and comfort of goods offered new meanings of freedom, thus laying the groundwork for a full-scale ideology of consumer's democracy after World War II. From the introduction of Henry Ford's Model T ("so low in price that no man making a good salary will be unable to own one") and the innovations in selling that arrived with the department store (window displays, self service, the installment plan) to the development of new arenas for spending (amusement parks, penny arcades, baseball parks, and dance halls), Americans embraced the new culture of commercialism—with reservations. However, Gary Cross shows that even the Depression, the counterculture of the 1960s, and the inflation of the 1970s made Americans more materialistic, opening new channels of desire and offering opportunities for more innovative and aggressive marketing. The conservative upsurge of the 1980s and '90s indulged in its own brand of self-aggrandizement by promoting unrestricted markets. The consumerism of today, thriving and largely unchecked, no longer brings families and communities together; instead, it increasingly divides and isolates Americans. Consumer culture has provided affluent societies with peaceful alternatives to tribalism and class war, Cross writes, and it has fueled extraordinary economic growth. The challenge for the future is to find ways to revive the still valid portion of the culture of constraint and control the overpowering success of the all-consuming twentieth century.
Author: Lizabeth Cohen Publisher: Vintage ISBN: 0307555364 Category : History Languages : en Pages : 578
Book Description
In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream. Material goods came to embody the promise of America, and the power of consumers to purchase everything from vacuum cleaners to convertibles gave rise to the power of citizens to purchase political influence and effect social change. Yet despite undeniable successes and unprecedented affluence, mass consumption also fostered economic inequality and the fracturing of society along gender, class, and racial lines. In charting the complex legacy of our “Consumers’ Republic” Lizabeth Cohen has written a bold, encompassing, and profoundly influential book.
Author: Vance Packard Publisher: Ig Publishing ISBN: 9781935439370 Category : Business & Economics Languages : en Pages : 0
Book Description
A pioneering work from the 1960s about how the rapid growth of disposable consumer goods degraded the environmental, financial and spiritual character of western society. It exposed the increasing commercialisation of American life, when people bought things they didn't need or want. It also highlighted the concept of planned obsolescence, the 'death date' built into products. This prescient study predicted the rise of consumer culture and features an introduction by bestselling author Bill McKibben.
Author: Angela L. Miller Publisher: Prentice Hall ISBN: 9780130300041 Category : Art and society Languages : en Pages : 0
Book Description
"Contextual in approch, this text draws on socio-economic and political studies as well as histories of religion, science, literature, and popular culture, and explores the diverse, conflicted history of American art and architecture. Thematically interrelating the visual arts to other material artifacts and cultural practices, the text examines how artists and architects produced artwork that visually expressed various social and political values."--Publisher's website.
Author: Lawrence B. Glickman Publisher: Cornell University Press ISBN: 9780801484865 Category : Business & Economics Languages : en Pages : 436
Book Description
This volume offers the most comprehensive and incisive exploration of American consumer history to date, spanning the four centuries from the colonial era to the present.
Author: Matthew Hilton Publisher: Cambridge University Press ISBN: 9780521538534 Category : Business & Economics Languages : en Pages : 404
Book Description
This book is the first comprehensive history of consumerism as an organised social and political movement. Matthew Hilton offers a groundbreaking account of consumer movements, ideologies and organisations in twentieth-century Britain. He argues that in organisations such as the Co-operative movement and the Consumers' Association individual concern with what and how we spend our wages led to forms of political engagement too often overlooked in existing accounts of twentieth-century history. He explores how the consumer and consumerism came to be regarded by many as a third force in society with the potential to free politics from the perceived stranglehold of the self-interested actions of employers and trade unions. Finally he recovers the visions of countless consumer activists who saw in consumption a genuine force for liberation for women, the working class and new social movements as well as a set of ideas often deliberately excluded from more established political organisations.
Author: Timo Vihavainen Publisher: BRILL ISBN: 9004303979 Category : History Languages : en Pages : 196
Book Description
Consumption in Russia and the former USSR has been lately studied as regards the pre-revolutionary and early Soviet period. The history of Soviet consumption and the Soviet variety of consumerism in the 1950s-1990s has hardly been studied at all. This book concentrates on the late Soviet period but it also considers pre-WWII and even pre-revolutionary times.The book consists of articles, which survey the longue durée of Russian and Soviet consumer attitudes, Soviet ideology of consumption as indicated in texts concerning fashion, the world of Soviet fashion planning and the survival strategies of the Soviet consumer complaining against sub-standard goods and services in a command economy. There's also a case study concerning the uses of concepts with anti-consumerist content. Contributors include: Lena Bogdanova, Olga Gurova, Timo Vihavainen and Larissa Zakharova.
Author: Kostis Kornetis Publisher: Bloomsbury Publishing ISBN: 1472596293 Category : History Languages : en Pages : 297
Book Description
Consumption and Gender in Southern Europe since the Long 1960s offers an in-depth analysis of the relationship between gender and contemporary consumer cultures in post-authoritarian Southern European societies. The book sees a diverse group of international scholars from across the social sciences draw on 14 original case studies to explore the social and cultural changes that have taken place in Spain, Portugal and Greece since the 1960s. This is the first scholarly attempt to look at the countries' similar political and socioeconomic experiences in the shift from authoritarianism to democracy through the intersecting topics of gender and consumer culture. This comparative analysis is a timely contribution to the field, providing much needed reflection on the social origins of the contemporary economic crisis that Spain, Portugal and Greece have simultaneously experienced. Bringing together past and present, the volume elaborates on the interplay between the current crisis and the memory of everyday life activities, with a focus on gender and consumer practices. Consumption and Gender in Southern Europe since the Long 1960s firmly places the Southern European region in a wider European and transatlantic context. Among the key issues that are critically discussed are 'Americanization', the 'cultural revolution of the Long 1960s' and representations of the 'Model Mrs Consumer' in the three societies. This is an important text for anyone interested in the modern history of Southern Europe or the history of gender and consumer culture in modern Europe more generally.
Author: Alberto Martinelli Publisher: McGill-Queen's Press - MQUP ISBN: 9780773518421 Category : History Languages : en Pages : 514
Book Description
Italy remains an enigma for many observers. Recent Social Trends in Italy, 1960-1995, the sixth volume from the international Comparative Charting of Social Change program, provides a new and convincing schema for its comprehension. It shows that three essential institutions have structured and unified Italian society: the family, the church, and political parties. While the state remains a weak institution, it is important as a regulator of the economy and of society through the welfare state. The book, which contains a long introduction by Alberto Martinelli on the uneven modernization of Italy, shows the usefulness of analysing social change through study of a series of macro-social trends. These trends range from life-style structures to fertility, leisure, consumption, inequality, religion, and family, among others. This sixth national profile provides more arguements in favour of a hypothesis of diversification, rather than convergence, of modern societies. As Henri Mendras writes in the preface of the book, "The more we change, the more we remain ourselves: that is the conclusion of our comparative research, and the Italian study provides further ample proof of it."
Author: Gary Cross
Author: Gary Cross
Author: Thomas Frank
Author: Lizabeth Cohen
Author: Vance Packard
Author: Angela L. Miller
Author: Lawrence B. Glickman
Author: Matthew Hilton
Author: Timo Vihavainen
Author: Kostis Kornetis
Author: Alberto Martinelli