Author: Thomas W. LeighPublisher:
ISBN:
Category :
Languages : en
Pages : 16
Book Description
Consumer Scripts for Insurance Salesperson Behaviors in Sales Encounters
Author: Thomas W. LeighConsumer Scripts
Author: Arno J. RethansPublisher:
ISBN:
Category : Consumer education
Languages : en
Pages : 30
Book Description
Knowledge, Adaptive Selling, and Salesperson Effectiveness
Author: Siew Meng LeongPublisher:
ISBN:
Category : Selling
Languages : en
Pages : 412
Book Description
Proceedings of the 1988 International Conference of Services Marketing
Author: Edward G. ThomasPublisher: Springer
ISBN: 3319173170
Category : Business & Economics
Languages : en
Pages : 378
Book Description
This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio. It provides a variety of quality research in the field of Services Marketing and includes papers on various topics including travel and tourism, international services, industrial services and health care services. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Personal Selling
Author: Jacob JacobyPublisher: Free Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 344
Book Description
AMA Educators' Proceedings
Author: Debriefing Effects on Subjects in Consumer Research Involving Deception
Author: Daniel ToyIncreasing Sales Productivity by Getting Your Salespeople to Work Smarter
Author: Barton A. WeitzPublisher:
ISBN:
Category : Employee motivation
Languages : en
Pages : 32
Book Description
European Retail Research
Author: Bernhard SwobodaPublisher: Springer Science & Business Media
ISBN: 3834980994
Category : Business & Economics
Languages : en
Pages : 231
Book Description
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept.
An Investigation of Communication Factors in a Sales Presentation
Author: James M. MunchPublisher:
ISBN:
Category : Communication in marketing
Languages : en
Pages : 36
Book Description