Author: Market Facts, IncPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 40
Book Description
Consumer Reactions to Restaurant Promotions
Author: Market Facts, IncPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 40
Book Description
Consumer Reactions to and Use of Restaurant Promotions
Author: Consumer Reactions to Restaurants' Post-food Crisis Marketing Strategies
Author: Soobin SeoPublisher:
ISBN:
Category : Electronic dissertations
Languages : en
Pages : 113
Book Description
Due to the huge impact of food safety events on hospitality industry, needs for planning effective restaurant post-food crisis strategies have been increased. This study attempted to adopt Protection Motivation Theory (PMT) in designing post-food crisis marketing strategies in order to minimize revenue loss and to maintain customer loyalty. A risk-benefit appraisal, one method of PMT, is used to design two different marketing strategies: benefit-enhancing strategy (price down promotion) and risk-reducing strategy (safe beef campaign). The impacts of those strategies on consumers' intention to visit restaurants are examined using a scenario-based survey. Results revealed that while the benefit-enhancing strategy failed to prevent consumers' intention from being reduced significantly, the risk-reducing strategy succeeded in maintaining the consumers' previous intention even after the outbreak of food safety event. However, young consumers react favorably to quick-service restaurants' benefit-enhancing strategies. This study can provide both academic and practical implications.
Restaurant Marketing for Owners and Managers
Author: Patti J. ShockPublisher: Wiley Global Education
ISBN: 1118395085
Category : Business & Economics
Languages : en
Pages : 242
Book Description
The complete guide to marketing for restaurant managers How do I market my restaurant to prospective customers? Do loyalty programs really work? How do I communicate with my local newspaper to get the biggest "bang" for my marketing buck? By providing specific tools and methods tying marketing theory to practice, this concise, easy-to-use book provides restaurant and foodservice managers with answers to these marketing questions and many more. Part of the Restaurant Basics Series, this hands-on resource offers a variety of material that is applicable to the day-to-day operation of a foodservice business, including strategies linking the location and design of a restaurant with its menu and pricing, as well as guidance on how to imple-ment a marketing plan and budget.
Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications
Author: Management Association, Information ResourcesPublisher: IGI Global
ISBN: 1466673583
Category : Business & Economics
Languages : en
Pages : 2254
Book Description
As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audiences reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
Hospitality Marketing and Consumer Behavior
Author: Vinnie JauhariPublisher: CRC Press
ISBN: 1771883790
Category : Business & Economics
Languages : en
Pages : 360
Book Description
Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.
Consumer Attitudes and Behavior in Evening Dining Out by Married Couples
Author: Market Facts, IncPublisher:
ISBN:
Category : Consumers
Languages : en
Pages : 28
Book Description
Consumer Behavior in Asia
Author: Erdener KaynakPublisher: Routledge
ISBN: 131794836X
Category : Business & Economics
Languages : en
Pages : 131
Book Description
Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational firms looking for market entry or expansion in China. At the same time, the evolution of the Chinese economy and the increasing heterogeneity of Chinese consumers also pose a great deal of challenges for global marketers trying to assess and evaluate the Chinese market. Consumer Behavior in Asia: Issues and Marketing Practice will help marketers and market researchers understand Asia’s consumer market by providing you with a consumer segmentation of China’s 1.25 billion population as it explores Asia’s cultural values, consumer perceptions, and attitudes. From this book, you will discover everything from perceptions and preferences toward advertising and different consumer goods to the emergence and growth of different upper class sectors. Consumer Behavior in Asia provides you with demographics, psychographics, and life-styles of Asian consumers to assist you in successfully entering the Asian market. Academics and business executives will be able to examine the emergence of the Asian markets and focus on the similarities and differences of Asian consumers with Western counterparts. Consumer Behavior in Asia will enable you to accurately assess market demands and enact effective marketing strategies. With this essential book you will explore several studies that reveal information on Asian consumers, including: marketing strategies for firms to adjust and thrive as fast food providers in Asia market segmentation considerations for rural and urban areas a complete outline of China’s population segments, buying preferences, and spending power consumer decisions based on the country-of-brand and brand of product Asian generation X-ers’perceptions toward advertising influences of cultural forces on consumer behavior, such as the importance of gift giving Consumer Behavior in Asia provides you with a complete overview of China’s economy and highlights the attractiveness of the growing market. The plethora of business opportunities in China is epitomized by the encouraging words one would say to an ambitious merchant--“Go west, young man--to the East!”
Fast Food Marketing. Analyzing the changing consumer diet behavior towards healthy eating habits
Author: Li-en LinPublisher: GRIN Verlag
ISBN: 334640109X
Category : Business & Economics
Languages : en
Pages : 44
Book Description
Seminar paper from the year 2020 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3 (German system - excellent), Munich Business School University of Applied Sciences, language: English, abstract: The goal of the paper is to offer recommendations to the executive and management teams of global quick-service restaurant chains on what marketing strategies they should use to maintain existing consumers and capture future customers. The paper firstly illustrated the influence of consumer healthy eating habits on global quick-service restaurant chains through various academic resources in the literature review. Subsequently, the author has conducted a multiple case study approach with two companies that are either currently or used to be operating business globally to raise the validity and reliability of the research. The final results generated suggested that the changing consumer diet behavior affects the companies significantly through self-consciousness resulted from government policies and mass media influence. Furthermore, the innovative marketing strategies for global fast food restaurant chains will be focusing on introducing and customizing healthy meals on menus, maintaining customer and employee relationships simultaneously, participating in sustainability and CSR programs as well as promoting through digital marketing.
The Ultimate Guide to Restaurant Marketing in a Post Covid Work From Home World
Author: Donovan GarettPublisher: Donovan Garett Media Co.
ISBN:
Category : Cooking
Languages : en
Pages : 228
Book Description
Here's Your Guide to Thriving in the Post-Pandemic Economy! Today, small local independent restaurants are in crisis. They are completely assaulted on all sides by higher food costs, higher labor costs, an inflationary environment, lower attendance rates and a looming recession. The COVID-19 pandemic and the resulting work-from-home movement has had a major impact on consumer preferences, demands, and expectations of restaurants. As a result, small restaurant owners must implement a solid marketing strategy and adapt it to reach remote workers and satisfy the needs, expectations and pain points of today's diners. To put it simply, yesterday's tactics don't work anymore. The days of simply hanging an "Open" sign outside your door are gone. The Ultimate Guide to Restaurant Marketing in a Post-Covid, Work-From-Home World is not another watered-down operations manual. It will teach you exactly how to find and reach customers, communicate what makes your restaurant unique and make serious money even in recessions. You'll learn: - Why recessions can be extremely profitable for restaurant owners - Why our society needs restaurants now more than ever - How to reach remote workers and get them into your restaurant - Why convenience is the focal point of diner preferences - How the government failed small restaurant owners during COVID-19 - How to beat Ghost Kitchens, Meal Prep Services and other competitors - How to find the perfect diners and attract them to your restaurant - Why you should focus on value, not price - Why word-of-mouth advertising doesn't attract remote workers - How to formulate a marketing strategy for the work-from-home crowd - How to skyrocket your profits by making money both on and off the menu . . . and much, much, more. The Ultimate Guide to Restaurant Marketing in a Post-Covid Work-from-Home World is your ultimate companion in the new age of marketing for small restaurants. With expert guidance and practical advice tailored specifically for your industry, you'll learn how to attract and retain customers, optimize your online presence, and ultimately drive the success of your small restaurant. Don't let your small restaurant go unnoticed – grab your copy of "The Ultimate Guide to Restaurant Marketing in a Post-Covid Work-from-Home World" today and revolutionize your marketing strategies! Unlock the true potential of your small restaurant and position yourself for unparalleled success in today's highly competitive market!