Author: Karl Gerth
Publisher: BRILL
ISBN: 1684173868
Category : History
Languages : en
Pages : 470
Book Description
"“Chinese people should consume Chinese products!” This slogan was the catchphrase of a movement in early twentieth-century China that sought to link consumption and nationalism by instilling a concept of China as a modern “nation” with its own “national products.” From fashions in clothing to food additives, from museums to department stores, from product fairs to advertising, this movement influenced all aspects of China’s burgeoning consumer culture. Anti-imperialist boycotts, commemorations of national humiliations, exhibitions of Chinese products, the vilification of treasonous consumers, and the promotion of Chinese captains of industry helped enforce nationalistic consumption and spread the message—patriotic Chinese bought goods made of Chinese materials by Chinese workers in factories owned and run by Chinese. In China Made, Karl Gerth argues that two key forces shaping the modern world—nationalism and consumerism—developed in tandem in China. Early in the twentieth century, nationalism branded every commodity as either “Chinese” or “foreign,” and consumer culture became the place where the notion of nationality was articulated, institutionalized, and practiced. Based on Chinese, Japanese, and English-language archives, magazines, newspapers, and books, this first exploration of the historical ties between nationalism and consumerism reinterprets fundamental aspects of modern Chinese history and suggests ways of discerning such ties in all modern nations."
China Made
Author: Karl Gerth
Publisher: BRILL
ISBN: 1684173868
Category : History
Languages : en
Pages : 470
Book Description
"“Chinese people should consume Chinese products!” This slogan was the catchphrase of a movement in early twentieth-century China that sought to link consumption and nationalism by instilling a concept of China as a modern “nation” with its own “national products.” From fashions in clothing to food additives, from museums to department stores, from product fairs to advertising, this movement influenced all aspects of China’s burgeoning consumer culture. Anti-imperialist boycotts, commemorations of national humiliations, exhibitions of Chinese products, the vilification of treasonous consumers, and the promotion of Chinese captains of industry helped enforce nationalistic consumption and spread the message—patriotic Chinese bought goods made of Chinese materials by Chinese workers in factories owned and run by Chinese. In China Made, Karl Gerth argues that two key forces shaping the modern world—nationalism and consumerism—developed in tandem in China. Early in the twentieth century, nationalism branded every commodity as either “Chinese” or “foreign,” and consumer culture became the place where the notion of nationality was articulated, institutionalized, and practiced. Based on Chinese, Japanese, and English-language archives, magazines, newspapers, and books, this first exploration of the historical ties between nationalism and consumerism reinterprets fundamental aspects of modern Chinese history and suggests ways of discerning such ties in all modern nations."
Publisher: BRILL
ISBN: 1684173868
Category : History
Languages : en
Pages : 470
Book Description
"“Chinese people should consume Chinese products!” This slogan was the catchphrase of a movement in early twentieth-century China that sought to link consumption and nationalism by instilling a concept of China as a modern “nation” with its own “national products.” From fashions in clothing to food additives, from museums to department stores, from product fairs to advertising, this movement influenced all aspects of China’s burgeoning consumer culture. Anti-imperialist boycotts, commemorations of national humiliations, exhibitions of Chinese products, the vilification of treasonous consumers, and the promotion of Chinese captains of industry helped enforce nationalistic consumption and spread the message—patriotic Chinese bought goods made of Chinese materials by Chinese workers in factories owned and run by Chinese. In China Made, Karl Gerth argues that two key forces shaping the modern world—nationalism and consumerism—developed in tandem in China. Early in the twentieth century, nationalism branded every commodity as either “Chinese” or “foreign,” and consumer culture became the place where the notion of nationality was articulated, institutionalized, and practiced. Based on Chinese, Japanese, and English-language archives, magazines, newspapers, and books, this first exploration of the historical ties between nationalism and consumerism reinterprets fundamental aspects of modern Chinese history and suggests ways of discerning such ties in all modern nations."
Consumer-Citizens of China
Author: Kelly Tian
Publisher: Routledge
ISBN: 1136889353
Category : Political Science
Languages : en
Pages : 243
Book Description
A PDF version of this book is available for free in open access via www.tandfebooks.com as well as the OAPEN Library platform, www.oapen.org. It has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license and is part of the OAPEN-UK research project. This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China. The dominant position is that Chinese consumers are driven by a desire to imitate the lifestyles of Westerners and thereby advance their social standing locally. The alternative is that consumers reject Western brands as a symbolic gesture of loyalty to their nation-state. Drawing from survey responses and in depth interviews with Chinese consumers in both rural and urban areas, Kelly Tian and Lily Dong find that consumers situate Western brands within select historical moments. This embellishment attaches historical meanings to Western brands in ways that render them useful in asserting preferred visions of the future China. By highlighting how Western brands are used in contests for national identity, Consumer-Citizens of China challenges the notion of the "patriot’s paradox" and answers scholars’ questions as to whether Chinese nationalists today allow for a Sino-Western space where the Chinese can love China without hating the West. Consumer-Citizens of China will be of interest to students and scholars of business studies, Chinese and Asian Studies and Political Science. Kelly Tian is Professor of Marketing and holds the Anderson Chair of Business at New Mexico State University. Lily Dong is Associate Professor of Marketing at the University of Alaska at Fairbanks.
Publisher: Routledge
ISBN: 1136889353
Category : Political Science
Languages : en
Pages : 243
Book Description
A PDF version of this book is available for free in open access via www.tandfebooks.com as well as the OAPEN Library platform, www.oapen.org. It has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license and is part of the OAPEN-UK research project. This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China. The dominant position is that Chinese consumers are driven by a desire to imitate the lifestyles of Westerners and thereby advance their social standing locally. The alternative is that consumers reject Western brands as a symbolic gesture of loyalty to their nation-state. Drawing from survey responses and in depth interviews with Chinese consumers in both rural and urban areas, Kelly Tian and Lily Dong find that consumers situate Western brands within select historical moments. This embellishment attaches historical meanings to Western brands in ways that render them useful in asserting preferred visions of the future China. By highlighting how Western brands are used in contests for national identity, Consumer-Citizens of China challenges the notion of the "patriot’s paradox" and answers scholars’ questions as to whether Chinese nationalists today allow for a Sino-Western space where the Chinese can love China without hating the West. Consumer-Citizens of China will be of interest to students and scholars of business studies, Chinese and Asian Studies and Political Science. Kelly Tian is Professor of Marketing and holds the Anderson Chair of Business at New Mexico State University. Lily Dong is Associate Professor of Marketing at the University of Alaska at Fairbanks.
Advertising and Consumer Culture in China
Author: Hongmei Li
Publisher: John Wiley & Sons
ISBN: 1509511148
Category : Social Science
Languages : en
Pages : 280
Book Description
This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China’s search for modernity and cultural globalization. It compares and contrasts the advertising practices of Chinese advertising agencies and foreign advertising agencies, and Chinese brands and foreign brands, with a particular focus on the newest digital advertising practices in the post WTO era. Based on extensive interviews, participant observation, and a critical analysis of secondary data, Li offers an engaging analysis of the transformation of Chinese advertising in the past three decades in Post-Mao China. Drawing upon theories of political economy, media, and cultural studies, her analysis offers most significant insights in advertising and consumer culture as well as the economic, social, political, and cultural transformations in China. The book is essential for students and scholars of communication, media, cultural studies and international business, and all those interested in cultural globalization and China.
Publisher: John Wiley & Sons
ISBN: 1509511148
Category : Social Science
Languages : en
Pages : 280
Book Description
This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China’s search for modernity and cultural globalization. It compares and contrasts the advertising practices of Chinese advertising agencies and foreign advertising agencies, and Chinese brands and foreign brands, with a particular focus on the newest digital advertising practices in the post WTO era. Based on extensive interviews, participant observation, and a critical analysis of secondary data, Li offers an engaging analysis of the transformation of Chinese advertising in the past three decades in Post-Mao China. Drawing upon theories of political economy, media, and cultural studies, her analysis offers most significant insights in advertising and consumer culture as well as the economic, social, political, and cultural transformations in China. The book is essential for students and scholars of communication, media, cultural studies and international business, and all those interested in cultural globalization and China.
Online Chinese Nationalism and China's Bilateral Relations
Author: Simon Shen
Publisher: Lexington Books
ISBN: 0739132490
Category : Political Science
Languages : en
Pages : 312
Book Description
Since the Chinese were officially plugged into the virtual community in 1994, the usage of the internet in the country has developed at an incredible rate. By the end of 2008, there were approximately 298 million netizens in China, a number which surpasses that of the U.S. and ranks China the highest user in the world. The rapid development of the online Chinese community has not only boosted the information flow among citizens across the territory, but has also created a new form of social interaction between the state, the media, various professionals and intellectuals, as well as China's ordinary citizens. Although the subject of this book is online Chinese nationalism, which to a certain extent is seen as a pro-regime phenomenon, the emergence of an online civil society in China intrinsically provides some form of supervision of state power-perhaps even a check on it. The fact that the party-state has made use of this social interaction, while at the same time remaining worried about the negative impact of the same netizens, is a fundamental characteristic of the nature of the relationship between the state and the internet community. Many questions arise when considering the internet and Chinese nationalism. Which are the most important internet sites carrying online discussion of nationalism related to the author's particular area of study? What are the differences between online nationalism and the conventional form of nationalism, and why do these differences exist? Has nationalist online expression influenced actual foreign policy making? Has nationalist online expression influenced discourse in the mainstream mass media in China? Have there been any counter reactions towards online nationalism? Where do they come from? Online Chinese Nationalism and China's Bilateral Relations seeks to address these questions.
Publisher: Lexington Books
ISBN: 0739132490
Category : Political Science
Languages : en
Pages : 312
Book Description
Since the Chinese were officially plugged into the virtual community in 1994, the usage of the internet in the country has developed at an incredible rate. By the end of 2008, there were approximately 298 million netizens in China, a number which surpasses that of the U.S. and ranks China the highest user in the world. The rapid development of the online Chinese community has not only boosted the information flow among citizens across the territory, but has also created a new form of social interaction between the state, the media, various professionals and intellectuals, as well as China's ordinary citizens. Although the subject of this book is online Chinese nationalism, which to a certain extent is seen as a pro-regime phenomenon, the emergence of an online civil society in China intrinsically provides some form of supervision of state power-perhaps even a check on it. The fact that the party-state has made use of this social interaction, while at the same time remaining worried about the negative impact of the same netizens, is a fundamental characteristic of the nature of the relationship between the state and the internet community. Many questions arise when considering the internet and Chinese nationalism. Which are the most important internet sites carrying online discussion of nationalism related to the author's particular area of study? What are the differences between online nationalism and the conventional form of nationalism, and why do these differences exist? Has nationalist online expression influenced actual foreign policy making? Has nationalist online expression influenced discourse in the mainstream mass media in China? Have there been any counter reactions towards online nationalism? Where do they come from? Online Chinese Nationalism and China's Bilateral Relations seeks to address these questions.
Cyber-nationalism in China
Author: Ying Jiang
Publisher: University of Adelaide Press
ISBN: 0987171895
Category : Computers
Languages : en
Pages : 156
Book Description
The prevailing consumerism in Chinese cyberspace is a growing element of Chinese culture and an important aspect of this book. Chinese bloggers, who have strongly embraced consumerism and tend to be apathetic about politics, have nonetheless demonstrated political passion over issues such as the Western media's negative coverage of China. In this book, Jiang focuses upon this passion - Chinese bloggers' angry reactions to the Western media's coverage of censorship issues in current China - in order to examine China's current potential for political reform. A central focus of this book, then, is the specific issue of censorship and how to interpret the Chinese characteristics of it as a mechanism currently used to maintain state control. While Cyber-Nationalism in China examines fundamental questions surrounding the political implications of the Internet in China, it avoids simply predicting that the Internet does or does not lead to democratization. Applying a theoretical approach based on the Foucauldian notion of governmentality, the book builds on current scholarship that has attempted to move beyond examining the dynamics of the socio-cultural and -political use of new media technologies. Instead, this book's more intricate theoretical approach does not only accommodate the kind of liberal (apolitical or political) use observed on the Internet in China, but indicates that desires for political change, such as they are, are implicitly embedded in the relationship between China's online communities and state apparatus - noting, however, that the latter claims total governance over the Internet in the name of the people.
Publisher: University of Adelaide Press
ISBN: 0987171895
Category : Computers
Languages : en
Pages : 156
Book Description
The prevailing consumerism in Chinese cyberspace is a growing element of Chinese culture and an important aspect of this book. Chinese bloggers, who have strongly embraced consumerism and tend to be apathetic about politics, have nonetheless demonstrated political passion over issues such as the Western media's negative coverage of China. In this book, Jiang focuses upon this passion - Chinese bloggers' angry reactions to the Western media's coverage of censorship issues in current China - in order to examine China's current potential for political reform. A central focus of this book, then, is the specific issue of censorship and how to interpret the Chinese characteristics of it as a mechanism currently used to maintain state control. While Cyber-Nationalism in China examines fundamental questions surrounding the political implications of the Internet in China, it avoids simply predicting that the Internet does or does not lead to democratization. Applying a theoretical approach based on the Foucauldian notion of governmentality, the book builds on current scholarship that has attempted to move beyond examining the dynamics of the socio-cultural and -political use of new media technologies. Instead, this book's more intricate theoretical approach does not only accommodate the kind of liberal (apolitical or political) use observed on the Internet in China, but indicates that desires for political change, such as they are, are implicitly embedded in the relationship between China's online communities and state apparatus - noting, however, that the latter claims total governance over the Internet in the name of the people.
Consumer Nationalism in China
Author: Maggie Ying Jiang
Publisher: Anthem Press
ISBN: 183998287X
Category : Business & Economics
Languages : en
Pages : 112
Book Description
China has made nationalism central as the country seeks to achieve a “rejuvenation of the Chinese nation.” The new wave of consumer nationalism in China reached a fever pitch in recent years. This book will be the first book that systematically analyzes the different waves of consumer nationalism in China, the types of its nationalistic consumer actions, and the critical impact of the new wave which has increased the possibility of a consumer base that could turn hostile at any moment. It argues that the outbursts of nationalist consumer outrage have become an increasing risk for businesses in China or businesses dealing with Chinese markets and that as China faces growing diplomatic challenges abroad, multinational companies need to enhance focus and strategic planning in communication operations when dealing with the world’s second-largest economy.
Publisher: Anthem Press
ISBN: 183998287X
Category : Business & Economics
Languages : en
Pages : 112
Book Description
China has made nationalism central as the country seeks to achieve a “rejuvenation of the Chinese nation.” The new wave of consumer nationalism in China reached a fever pitch in recent years. This book will be the first book that systematically analyzes the different waves of consumer nationalism in China, the types of its nationalistic consumer actions, and the critical impact of the new wave which has increased the possibility of a consumer base that could turn hostile at any moment. It argues that the outbursts of nationalist consumer outrage have become an increasing risk for businesses in China or businesses dealing with Chinese markets and that as China faces growing diplomatic challenges abroad, multinational companies need to enhance focus and strategic planning in communication operations when dealing with the world’s second-largest economy.
War and Nationalism in China, 1925-1945
Author: Hans J. Van de Ven
Publisher: Psychology Press
ISBN: 9780415145718
Category : China
Languages : en
Pages : 396
Book Description
Offers a new interpretation of the Chinese nationalists, placing their war of resistance against Japan in the context of their efforts to establish control over their own country and providing a critical reassessment of regional Allied Warfare.
Publisher: Psychology Press
ISBN: 9780415145718
Category : China
Languages : en
Pages : 396
Book Description
Offers a new interpretation of the Chinese nationalists, placing their war of resistance against Japan in the context of their efforts to establish control over their own country and providing a critical reassessment of regional Allied Warfare.
Composing for the Revolution
Author: Joshua H. Howard
Publisher: University of Hawaii Press
ISBN: 0824885732
Category : Music
Languages : en
Pages : 297
Book Description
In Composing for the Revolution: Nie Er and China’s Sonic Nationalism, Joshua Howard explores the role the songwriter Nie Er played in the 1930s proletarian arts movement and the process by which he became a nationalist icon. Composed only months before his untimely death in 1935, Nie Er’s last song, the “March of the Volunteers,” captured the rising anti-Japanese sentiment and was selected as China’s national anthem with the establishment of the People’s Republic. Nie was quickly canonized after his death and later recast into the “People’s Musician” during the 1950s, effectively becoming a national monument. Howard engages two historical paradigms that have dominated the study of twentieth-century China: revolution and modernity. He argues that Nie Er, active in the leftist artistic community and critical of capitalism, availed himself of media technology, especially the emerging sound cinema, to create a modern, revolutionary, and nationalist music. This thesis stands as a powerful corrective to a growing literature on the construction of a Chinese modernity, which has privileged the mass consumer culture of Shanghai and consciously sought to displace the focus on China’s revolutionary experience. Composing for the Revolution also provides insight into understudied aspects of China’s nationalism—its sonic and musical dimensions. Howard’s analyses highlights Nie’s extensive writings on the political function of music, examination of the musical techniques and lyrics of compositions within the context of left-wing cinema, and also the transmission of his songs through film, social movements, and commemoration. Nie Er shared multiple and overlapping identities based on regionalism, nationalism, and left-wing internationalism. His march songs, inspired by Soviet “mass songs,” combined Western musical structure and aesthetic with elements of Chinese folk music. The songs’ ideological message promoted class nationalism, but his “March of the Volunteers” elevated his music to a universal status thereby transcending the nation. Traversing the life and legacy of Nie Er, Howard offers readers a profound insight into the meanings of nationalism and memory in contemporary China. Composing for the Revolution underscores the value of careful reading of sources and the author’s willingness to approach a subject from multiple perspectives.
Publisher: University of Hawaii Press
ISBN: 0824885732
Category : Music
Languages : en
Pages : 297
Book Description
In Composing for the Revolution: Nie Er and China’s Sonic Nationalism, Joshua Howard explores the role the songwriter Nie Er played in the 1930s proletarian arts movement and the process by which he became a nationalist icon. Composed only months before his untimely death in 1935, Nie Er’s last song, the “March of the Volunteers,” captured the rising anti-Japanese sentiment and was selected as China’s national anthem with the establishment of the People’s Republic. Nie was quickly canonized after his death and later recast into the “People’s Musician” during the 1950s, effectively becoming a national monument. Howard engages two historical paradigms that have dominated the study of twentieth-century China: revolution and modernity. He argues that Nie Er, active in the leftist artistic community and critical of capitalism, availed himself of media technology, especially the emerging sound cinema, to create a modern, revolutionary, and nationalist music. This thesis stands as a powerful corrective to a growing literature on the construction of a Chinese modernity, which has privileged the mass consumer culture of Shanghai and consciously sought to displace the focus on China’s revolutionary experience. Composing for the Revolution also provides insight into understudied aspects of China’s nationalism—its sonic and musical dimensions. Howard’s analyses highlights Nie’s extensive writings on the political function of music, examination of the musical techniques and lyrics of compositions within the context of left-wing cinema, and also the transmission of his songs through film, social movements, and commemoration. Nie Er shared multiple and overlapping identities based on regionalism, nationalism, and left-wing internationalism. His march songs, inspired by Soviet “mass songs,” combined Western musical structure and aesthetic with elements of Chinese folk music. The songs’ ideological message promoted class nationalism, but his “March of the Volunteers” elevated his music to a universal status thereby transcending the nation. Traversing the life and legacy of Nie Er, Howard offers readers a profound insight into the meanings of nationalism and memory in contemporary China. Composing for the Revolution underscores the value of careful reading of sources and the author’s willingness to approach a subject from multiple perspectives.
China's New Nationalism
Author: Peter Hays Gries
Publisher: Univ of California Press
ISBN: 0520931947
Category : History
Languages : en
Pages : 226
Book Description
Three American missiles hit the Chinese embassy in Belgrade, and what Americans view as an appalling and tragic mistake, many Chinese see as a "barbaric" and intentional "criminal act," the latest in a long series of Western aggressions against China. In this book, Peter Hays Gries explores the roles of perception and sentiment in the growth of popular nationalism in China. At a time when the direction of China's foreign and domestic policies have profound ramifications worldwide, Gries offers a rare, in-depth look at the nature of China's new nationalism, particularly as it involves Sino-American and Sino-Japanese relations—two bilateral relations that carry extraordinary implications for peace and stability in the twenty-first century. Through recent Chinese books and magazines, movies, television shows, posters, and cartoons, Gries traces the emergence of this new nationalism. Anti-Western sentiment, once created and encouraged by China's ruling PRC, has been taken up independently by a new generation of Chinese. Deeply rooted in narratives about past "humiliations" at the hands of the West and impassioned notions of Chinese identity, popular nationalism is now undermining the Communist Party's monopoly on political discourse, threatening the regime's stability. As readable as it is closely researched and reasoned, this timely book analyzes the impact that popular nationalism will have on twenty-first century China and the world.
Publisher: Univ of California Press
ISBN: 0520931947
Category : History
Languages : en
Pages : 226
Book Description
Three American missiles hit the Chinese embassy in Belgrade, and what Americans view as an appalling and tragic mistake, many Chinese see as a "barbaric" and intentional "criminal act," the latest in a long series of Western aggressions against China. In this book, Peter Hays Gries explores the roles of perception and sentiment in the growth of popular nationalism in China. At a time when the direction of China's foreign and domestic policies have profound ramifications worldwide, Gries offers a rare, in-depth look at the nature of China's new nationalism, particularly as it involves Sino-American and Sino-Japanese relations—two bilateral relations that carry extraordinary implications for peace and stability in the twenty-first century. Through recent Chinese books and magazines, movies, television shows, posters, and cartoons, Gries traces the emergence of this new nationalism. Anti-Western sentiment, once created and encouraged by China's ruling PRC, has been taken up independently by a new generation of Chinese. Deeply rooted in narratives about past "humiliations" at the hands of the West and impassioned notions of Chinese identity, popular nationalism is now undermining the Communist Party's monopoly on political discourse, threatening the regime's stability. As readable as it is closely researched and reasoned, this timely book analyzes the impact that popular nationalism will have on twenty-first century China and the world.
Creating a Chinese Harbin
Author: James H. Carter
Publisher: Cornell University Press
ISBN: 1501722492
Category : History
Languages : en
Pages : 233
Book Description
James H. Carter outlines the birth of Chinese nationalism in an unlikely setting: the international city of Harbin. Planned and built by Russian railway engineers, the city rose quickly from the Manchurian plain, changing from a small fishing village to a modern city in less than a generation. Russian, Chinese, Korean, Polish, Jewish, French, and British residents filled this multiethnic city on the Sungari River. The Chinese took over Harbin after the October Revolution and ruled it from 1918 until the Japanese founded the puppet state of Manchukuo in 1932. In his account of the radical changes that this unique city experienced over a brief span of time, Carter examines the majority Chinese population and its developing Chinese identity in an urban area of fifty languages. Originally, Carter argues, its nascent nationalism defined itself against the foreign presence in the city—while using foreign resources to modernize the area. Early versions of Chinese nationalism embraced both nation and state. By the late 1920s, the two strands had separated to such an extent that Chinese police fired on Chinese student protesters. This division eased the way for Japanese occupation: the Chinese state structure proved a fruitful source of administrative collaboration for the area's new rulers in the 1930s.
Publisher: Cornell University Press
ISBN: 1501722492
Category : History
Languages : en
Pages : 233
Book Description
James H. Carter outlines the birth of Chinese nationalism in an unlikely setting: the international city of Harbin. Planned and built by Russian railway engineers, the city rose quickly from the Manchurian plain, changing from a small fishing village to a modern city in less than a generation. Russian, Chinese, Korean, Polish, Jewish, French, and British residents filled this multiethnic city on the Sungari River. The Chinese took over Harbin after the October Revolution and ruled it from 1918 until the Japanese founded the puppet state of Manchukuo in 1932. In his account of the radical changes that this unique city experienced over a brief span of time, Carter examines the majority Chinese population and its developing Chinese identity in an urban area of fifty languages. Originally, Carter argues, its nascent nationalism defined itself against the foreign presence in the city—while using foreign resources to modernize the area. Early versions of Chinese nationalism embraced both nation and state. By the late 1920s, the two strands had separated to such an extent that Chinese police fired on Chinese student protesters. This division eased the way for Japanese occupation: the Chinese state structure proved a fruitful source of administrative collaboration for the area's new rulers in the 1930s.