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Author: Charles Grantham Publisher: John Wiley & Sons ISBN: 0471262986 Category : Business & Economics Languages : en Pages : 258
Book Description
Consumer Evolution explores the effects of the Internet on the minds of customers and of employees and how it effectively changed the rules of business. It provides business executives with an understanding of the changing social psychology of customers, prospects, employees and markets brought about by the pervasiveness of the Internet. Consumer Evolution examines the new psychology that must be factored into the development of successful business strategies. Using specific examples and case studies, Consumer Evolution offers nine effective business strategies that take these psychological changes into account. It presents vital insight into the constantly changing buying patterns of consumers and lays the foundation for a competitive strategy in an environment in which customer relationship management has become a driving business force. Managers will find expert advice for developing branding and advertising programs that connect them more closely to their customers while also discovering fresh business strategies for maintaining market position, exploiting the business cycle, competing globally, and defining customer need.
Author: Charles Grantham Publisher: John Wiley & Sons ISBN: 0471262986 Category : Business & Economics Languages : en Pages : 258
Book Description
Consumer Evolution explores the effects of the Internet on the minds of customers and of employees and how it effectively changed the rules of business. It provides business executives with an understanding of the changing social psychology of customers, prospects, employees and markets brought about by the pervasiveness of the Internet. Consumer Evolution examines the new psychology that must be factored into the development of successful business strategies. Using specific examples and case studies, Consumer Evolution offers nine effective business strategies that take these psychological changes into account. It presents vital insight into the constantly changing buying patterns of consumers and lays the foundation for a competitive strategy in an environment in which customer relationship management has become a driving business force. Managers will find expert advice for developing branding and advertising programs that connect them more closely to their customers while also discovering fresh business strategies for maintaining market position, exploiting the business cycle, competing globally, and defining customer need.
Author: Gad Saad Publisher: Psychology Press ISBN: 1135608253 Category : Business & Economics Languages : en Pages : 361
Book Description
The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a captivating study of the adaptive reasons behind our behaviors, cognitions, emotions, and perceptions. Thi
Author: Geoffrey Miller Publisher: Penguin ISBN: 9780670020621 Category : Business & Economics Languages : en Pages : 388
Book Description
Explores how evolutionary psychology has begun to identify the prehistoric origins of human behavior and discusses how those discoveries have influenced the way consumer spending is viewed and controlled by companies, retailers, and marketers.
Author: Mikael Klintman Publisher: Springer ISBN: 1137276800 Category : Social Science Languages : en Pages : 164
Book Description
This book develops a groundbreaking, novel approach to examining ethical consumer behaviour from the perspective of evolutionary theory, illustrating the deeply rooted potentials and limits within society for reducing environmental harm.
Author: Yoesoep Edhie Rachmad Publisher: PT. Sonpedia Publishing Indonesia ISBN: 6238634545 Category : Business & Economics Languages : id Pages : 184
Book Description
"The Evolution of Consumer Behavior: Theories of Engagement, Influence, and Digital Interaction" provides a thorough analysis of how technology, digital platforms, and social media are revolutionizing the way we interact, share, and consume information. This book delves into various theories that explain the new dynamics in the relationship between consumers and brands. From the Interactive Consumption Theory, which underscores the importance of two-way interactions between consumers and brands, to the Dynamic Consumer Role Theory, which highlights the evolving roles of consumers in the modern marketing landscape, each chapter offers deep insights into how today's consumers are far from passive. Instead, they actively create and share content, influence purchasing decisions, and shape brand perceptions. By exploring these theories, readers will gain a better understanding of how to harness consumer engagement, social influence, empowerment, and the dynamic roles of consumers to craft effective and relevant marketing strategies. This book is an invaluable resource for marketing practitioners, academics, and anyone interested in understanding the transformation of consumer behavior in the digital age.
Author: Robin Roy Publisher: Routledge ISBN: 1317516850 Category : Architecture Languages : en Pages : 212
Book Description
Consumer Product Innovation and Sustainable Design follows the innovation and evolution of consumer products from vacuum cleaners to mobile phones from their original inventions to the present day. It discusses how environmental concerns and legislation have influenced their design and the profound effects these products have had on society and culture. This book also uses the lessons from the successes and failures of examples of these consumer products to draw out practical guidelines for designers, engineers, marketers and managers on how to become more effective at product development, innovation and designing for environmental sustainability.
Author: Eon Ranger Publisher: First Class Consulting Corporation ISBN: Category : Art Languages : en Pages : 159
Book Description
The Marketing Evolution: Mastering Strategies for Consumer Synergy by Eon B. Ranger is a groundbreaking manual that redefines the realm of effective marketing. Ranger's comprehensive exploration of evolving marketing strategies is punctuated with real-world case studies and insightful FAQs, offering readers invaluable insights into the fusion of marketing practices with various facets of organizational operations. Each chapter intricately dissects the integration of marketing within a corporate framework, spotlighting crucial elements such as financial synchronization, operational streamlining, collaborative human resources, and the seamless implementation of marketing strategies aligned with overarching corporate objectives. The book underscores the critical significance of comprehending the interconnected nature of these functions and their collective influence on shaping impactful marketing initiatives and overall business expansion. From dispelling prevalent marketing misconceptions to unveiling the transformative potential of data-driven insights and cohesive communication, "The Marketing Evolution: Mastering Strategies for Consumer Synergy" is a game-changing playbook for marketers navigating the intricate modern business landscape. With an emphasis on fostering cross-functional collaboration and adopting a holistic approach to marketing, this book arms businesses with the necessary tools to cultivate enduring customer relationships, propel brand growth, and foster sustainable brand communities.
Author: Julia Sophie Woersdorfer Publisher: Taylor & Francis ISBN: 1351789090 Category : Business & Economics Languages : en Pages : 239
Book Description
6.2"Wives' Employment and the Demand for Goods and Services -- 6.3 Evidence: Wives' Employment and Cleanliness Consumption -- 6.4"Evidence: Wives' Employment and Time Use Patterns -- 6.5"Beyond Time Substitution -- 6.6 Conclusions -- Notes -- References -- Chapter 7 Cleanliness Consumption and the Rebound Effect of Energy Efficiency -- 7.1"Introduction -- 7.2"The Rebound Effect of Energy Efficiency -- 7.3"Consumption Behavior from a Needs-Based Perspective -- 7.4"The Case Study of Cleanliness Consumption -- 7.5"Basic Needs as Drivers behind Cleanliness Consumption Patterns -- 7.6"Conclusions -- Notes -- References -- Chapter 8 Explaining the Patterns of Cleanliness Consumption -- References -- Index.
Author: Paul Craig Publisher: Oxford University Press ISBN: 0192661809 Category : Law Languages : en Pages : 1024
Book Description
This last decade has been particularly turbulent for the EU. Beset by crises - the financial crisis, the rule of law crisis, the migration crisis, Brexit, and the pandemic - European Law has had to adapt and change in a way not previously seen. First published in 1999, the goal then was to reflect on the important developments that had been made since the creation of the EEC. That goal has not changed. From EU Administrative Law through to the Regulation of Network Industries, each chapter in this seminal work assess the legal and political forces that have shaped the evolution of EU law. With new chapters covering the Rule of Law, Judicial Reform, Brexit, Constitutional and Legal Theory, Refugee and Asylum law, and Data Governance, this third edition of The Evolution of EU Law is a must read for any student or academic of EU law.
Author: Charles Grantham
Author: Charles Grantham
Author: Gad Saad
Author: Geoffrey Miller
Author: Mikael Klintman
Author: Yoesoep Edhie Rachmad
Author: Robin Roy
Author: Eon Ranger
Author: Charles E. Grantham
Author: Julia Sophie Woersdorfer
Author: Paul Craig