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Author: Gale Group Publisher: Gale Cengage ISBN: 9780863388651 Category : Languages : en Pages : 0
Book Description
This directory provides volume and value market size data for Eastern Europe from 1993 to 1998 for more than 330 consumer product sectors. All data is presented in easy-to-read tables, and expressed in national currencies and US dollars or standard volume units such as kilograms or litres. Socio-economic trends such as population figures, income, imports, exports and tourism are covered, and there are full contact details for all major sources of research. The countries covered include: Bulgaria; Czech Republic; Hungary; Poland; Romania; Russia; Slovakia; and the Ukraine.
Author: Magdalena Eriksroed-Burger Publisher: Springer Nature ISBN: 303120204X Category : History Languages : en Pages : 312
Book Description
This book explores Eastern European consumer cultures in the twentieth century, taking a comparative perspective and conceptualizing the peculiarities of consumption in the region. Contributions cover lifestyles and marketing strategies in imperial contexts in the late nineteenth and early twentieth centuries; urban consumer cultures in the Interwar Period; and consumer and advertising cultures in the Soviet Union and its satellite republics. It traces the development of marketing throughout the century, and the changes in society brought about by democratization and the 'Americanization' of consumption. Taken together, the essays gathered here make a valuable contribution to our understanding of consumption and advertising in the region.
Author: Euromonitor Publications Publisher: Euromonitor Publications ISBN: 9781842641378 Category : Business & Economics Languages : en Pages : 784
Book Description
Now in its 9th edition, this invaluable title provides hard-to-find volume and value market size data for over 320 products along with an overview of key socio-economic parameters. The systematic, clear presentation of the information allows you to compare and track trends easily across eight countries.
Author: Tibor Valuch Publisher: Central European University Press ISBN: 9633863775 Category : History Languages : en Pages : 508
Book Description
By providing a survey of consumption and lifestyle in Hungary during the second half of the twentieth century, this book shows how common people lived during and after tumultuous regime changes. After an introduction covering the late 1930s, the study centers on the communist era, and goes on to describe changes in the post-communist period with its legacy of state socialism. Tibor Valuch poses a series of questions. Who could be called rich or poor and how did they live in the various periods? How did living, furnishings, clothing, income, and consumption mirror the structure of the society and its transformations? How could people accommodate their lifestyles to the political and social system? How specific to the regime was consumption after the communist takeover, and how did consumption habits change after the demise of state socialism? The answers, based on micro-histories, statistical data, population censuses and surveys help to understand the complexities of daily life, not only in Hungary, but also in other communist regimes in east-central Europe, with insights on their antecedents and afterlives.