Consumer Behavior PDF Download

Author: Charles Glenn Walters
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 636

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Author: Rajagopal
Publisher: Business Expert Press
ISBN: 1947441159
Category : Business & Economics
Languages : en
Pages : 183

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Book Description
This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.

Author: Angeline Close
Publisher: Routledge
ISBN: 1848729693
Category : Business & Economics
Languages : en
Pages : 402

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Book Description
First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.

Author: Daniel L. Wardlow
Publisher: Routledge
ISBN: 1317991737
Category : Business & Economics
Languages : en
Pages : 296

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Book Description
Marketing practitioners have begun to target gays and lesbians as consumers, although little is known about their buying behavior, expectations in consumption, or of their treatment in the marketplace. Gays, Lesbians, and Consumer Behavior is the first attempt at presenting the roles, treatment, and expectations of gays and lesbians as consumers in the marketplace. It asserts that homosexuality often entails a fully elaborated lifestyle, many details of which revolve around, and reflect differences from, mainstream society. These findings are of practical value since consumers, businesses, channels of distribution, and media forms are all segmented, addressing a diversity of attitudes and behaviors and reaching consumers through targeted marketing. In Gays, Lesbians, and Consumer Behavior, Editor Daniel L. Wardlow brings together research which builds upon the theoretical and empirical bases of consumer behavior. Each chapter contributes to an understanding of consumption in the gay and lesbian subculture and raises a series of questions and ethical concerns to guide future research in this area. Chapters center on the four broad themes of consumption rituals, presentation through consumption, discrimination and tolerance, and application and accommodation. Specific topics covered include: ritualistic consumption in a sub-cultural context lesbian consumption of lesbian imagery discrimination issues in retail customer service and hotel reservations effects of homosexual imagery on advertising gift-giving behavior among homosexuals using marketing in HIV/AIDS prevention counseling market profiling and strategy suggestions accommodating gays and lesbians as consumers in the marketplace The research presented in Gays, Lesbians, and Consumer Behavior draws from a diverse collection of academic disciplines and fields of inquiry to present a glimpse at the consumption behavior of gay men, lesbians, and bisexuals, and at the marketing response to these different populations. As a pioneering effort, Gays, Lesbians, and Consumer Behavior’s scope is not comprehensive, but deliberately broad to allow researchers to delineate avenues for subsequent research. Many of the chapters are empirical or descriptive in nature and contain insights for academic and practitioner alike. Academics in marketing, psychology, sociology, consumer behavior, gay and lesbian studies, and cultural anthropology will find this a valuable addition to their reading material. Marketing, advertising, and retailing professionals will be able to put the information and findings to practical use as they aim to reach more consumers and broaden their audience.

Author: Metin Kozak
Publisher: Routledge
ISBN: 1135849110
Category : Business & Economics
Languages : en
Pages : 332

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Book Description
In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. Choosing, buying and consuming tourism/travel products and services includes a range of psycho-social processes and a number of personal and environmental influences that researchers and managers should take into account. This book provides an overview of such processes and influences and explains the basic concepts and theories that underlie tourist decision-making and behavior. It also incorporates a number of cases studies in order to aid readers to better appraise the application of those concepts and theories. The Handbook of Tourist Behavior will be of significant interest to researchers and students in tourism, leisure, marketing and psychology, and also to practitioners in the tourism industry.

Author: Charles Glenn Walters
Publisher: McGraw-Hill/Irwin
ISBN:
Category : Business & Economics
Languages : en
Pages : 616

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Author: Karen Glanz
Publisher: John Wiley & Sons
ISBN: 0470432489
Category : Medical
Languages : en
Pages : 894

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Book Description
Resources for teaching and learning are posted at tinyurl.com/Glanz4e and www.med.upenn.edu/hbhe4. This fourth edition of the classic book, Health Behavior and Health Education: Theory, Research, and Practice provides a comprehensive, highly accessible, and in-depth analysis of health behavior theories that are most relevant to health education. This essential resource includes the most current information on theory, research, and practice at individual, interpersonal, and community and group levels. This edition includes substantial new content on current and emerging theories of health communication, e-health, culturally diverse communities, health promotion, the impact of stress, the importance of networks and community, social marketing, and evaluation.

Author: Bruce Simons-Morton
Publisher: Jones & Bartlett Publishers
ISBN: 0763786799
Category : Business & Economics
Languages : en
Pages : 448

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Book Description
Grounded in public health practice, this text offers a comprehensive study of the health behavior theories that are the foundation of all health education and promotion programs. Your students will come away with a clear understanding of essential relationships between human behavior and health, as well as the practical application of theory and approaches to health promotion research and practice. Designed for graduates or upper level undergraduates, the book maintains a consistent, single voice and offers many examples throughout. Contents: Section I. Theory in Context: 1. Health Behavior in the Context of Public Health 2. A Social Ecological Perspective 3. Theories of Motivation and Behavior: A Brief History and Contemporary Perspectives Section II. Cognitive and Social Theories of Motivation and Behavior 4. Expectancy Value Models 5. Operant Conditioning, Self-Regulation, and Social Cognitive Theory 6. Social Influence Theory: The Effects of Social Factors on Health Behavior 7. Diffusion of Innovations Theory Section III. Behavior Change Theories 8. Learning, Teaching, and Counseling 9. Self-Determination Theory and Motivational Interviewing 10. Stage Models 11. Health Communication and Social Marketing 12. Communities and Health Promotion

Author: Karen Glanz
Publisher: John Wiley & Sons
ISBN: 1118628985
Category : Medical
Languages : en
Pages : 512

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Book Description
The essential health behavior text, updated with the latest theories, research, and issues Health Behavior: Theory, Research and Practice provides a thorough introduction to understanding and changing health behavior, core tenets of the public health role. Covering theory, applications, and research, this comprehensive book has become the gold standard of health behavior texts. This new fifth edition has been updated to reflect the most recent changes in the public health field with a focus on health behavior, including coverage of the intersection of health and community, culture, and communication, with detailed explanations of both established and emerging theories. Offering perspective applicable at the individual, interpersonal, group, and community levels, this essential guide provides the most complete coverage of the field to give public health students and practitioners an authoritative reference for both the theoretical and practical aspects of health behavior. A deep understanding of human behaviors is essential for effective public health and health care management. This guide provides the most complete, up-to-date information in the field, to give you a real-world understanding and the background knowledge to apply it successfully. Learn how e-health and social media factor into health communication Explore the link between culture and health, and the importance of community Get up to date on emerging theories of health behavior and their applications Examine the push toward evidence-based interventions, and global applications Written and edited by the leading health and social behavior theorists and researchers, Health Behavior: Theory, Research and Practice provides the information and real-world perspective that builds a solid understanding of how to analyze and improve health behaviors and health.

Author: Roberta R. Greene
Publisher: Routledge
ISBN: 1351310348
Category : Social Science
Languages : en
Pages : 354

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Book Description
Human Behavior Theory and Social Work Practice remains a foundation work for those interested in the practice and teaching of social work. Roberta Greene covers theoretical areas and individual theorists including classical psychoanalytic thought, Eriksonian theory, Carl Rogers, cognitive theory, systems theory, ecological perspectives, social construction, feminism, and genetics. She discusses the historical context, its philosophical roots, and major assumptions of each theory. The general theme, which distinguishes this volume, is that the person-in-environment perspective has been a central influence in the formation of the profession's knowledge base, as well as its approach to practice. Greene provides perspective on how individuals and social systems interact. This book examines how social workers can use theory to shape social work practice by increasing his or her understanding of and potential for enhancing human well-being. Greene covers the relationship between human behavior theory and professional social work practice. She also explores the challenges and limitations of each theory and addresses the following issues: how the theory serves as a framework for social work practice; how the theory lends itself to an understanding of individual, family, group, community, or organizational behavior; what the implications are of the theory for social work interventions or practice strategies; and what role it proposes for the social worker as a change agent. Throughout the profession's history, social workers have turned to a number of theoretical approaches for the organizing concepts needed to define their practice base. The aims of social work--to improve societal conditions and to enhance social functioning of and between individuals, families, and groups--are put into action across all fields of practice and realized through a variety of methods in a range of settings. This third edition, completely revised, represents a fundamental contribution to the field, and like its predecessors, will be widely used as a basic text.