CONSUMER ATTITUDE TOWARDS PRIVATE LABEL BRANDS PDF Download

Author: Deepti Gupta
Publisher:
ISBN: 9783509020090
Category : Business & Economics
Languages : en
Pages : 0

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Author: Sushil Dixit
Publisher: GRIN Verlag
ISBN: 3656920397
Category : Business & Economics
Languages : en
Pages : 270

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Doctoral Thesis / Dissertation from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, , course: Ph. D., language: English, abstract: Private Labels occupy a significant share of organized retail in Europe and United States. With recent growth of organized retail in India Private Labels also emerged in Indian retail landscape. Though private labels arrived in India long back but still Private Labels have not picked up in India, the way they have picked up in other countries. Many of the Indian retailers like Shoppers Stop, Future Group, Tata’s Croma and Aditya Birla Retail’s More, Spenser’s etc are relaying on Private Label strategy in a big way as consumers seek quality products at affordable prices. Besides, rapid technological and socio-economic changes over the last decade have affected the buying behavior of consumers, forcing retailers to innovate and build new brands (private brands/ store brands) across different categories and various price points to attract more buyers to their stores. They have not only created new labels but have customized and localized those products to suit Indian tastes. Private Labels have attracted attention of researchers from the western world for a long period of time. In India even after introduction of Private Labels by retailers very few studies have been conducted to understand different dimensions like introduction and management of Private Labels by retailers and adoption by Indian consumers. The book presents an analysis of consumer perception and attitude towards Private Labels in India which is the outcome of study conducted in NCR region in India during 2008 - 2010.

Author: Nirmalya Kumar
Publisher: Harvard Business Press
ISBN: 9781422101674
Category : Business & Economics
Languages : en
Pages : 292

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Book Description
The growth in private labels has huge implications for managers on both sides.

Author: Arslan, Yusuf
Publisher: IGI Global
ISBN: 1799802590
Category : Business & Economics
Languages : en
Pages : 383

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Book Description
With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.

Author: Dionysis Kasotakis
Publisher:
ISBN:
Category :
Languages : en
Pages : 9

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Book Description
During the last decades, private label products evolution has radically changed the retail industry in manifold ways. Nowadays, private label products are constantly gaining market shares and penetrate in new product categories. Numerous studies have identified several factors affecting consumers' attitudes towards private label products. This paper examines consumers' perception on private label products, as compared with the branded products, under the spectrum of five basic dimensions: (a) quality, (b) price, (c) packaging, (d) status and (e) innovation. Moreover, it attempts to identify changes in Greek consumers' attitudes towards private label products within the last three years, and thus investigate the impact of the current economic recession. Finally, differences in consumers' attitudes across specific private label product categories (ie. food, home care and personal care) are examined. Primary empirical research was conducted, focusing on Greek consumers shopping attitudes. The findings of the research, confirmed the existence of differences in consumers' evaluations between private label and branded products under all dimensions examined. Branded products were favoured as far as it concerns their quality, packaging, status and innovation. On the other hand, as it was expected, private label products were favoured for their price. In addition, statistically significant differences were found in consumers' attitudes towards private label products within the last three years. It seems that consumers have become more price sensitive, thus their attitudes towards private label products has changed in a positive way compared with three years ago. Finally, differences were also found in consumers' attitudes towards private label products across the three product categories examined. Specifically, it was found that consumers, as regards private label products, tend to have a positive attitude towards home care products and negative attitude towards food and especially personal care products. Several managerial implications for marketers were also identified.

Author: Gómez-Suárez, Mónica
Publisher: IGI Global
ISBN: 1522502211
Category : Business & Economics
Languages : en
Pages : 656

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Book Description
As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when consumers have preconceived notions about the quality of generic products and loyalty to branded products. The Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy emphasizes advertising and promotional approaches being utilized, as well as consumer behavior and satisfaction in response to marketing strategies and the sensitive pricing techniques being implemented to endorse generic and store-brand products available on the market. Highlighting brand competition between wholesalers, retailers, and private brand names following a global economic crisis, this publication is an extensive resource for researchers, graduate-students, economists, and business professionals.

Author: Stefanie Weiß
Publisher: Springer
ISBN: 3658086726
Category : Business & Economics
Languages : en
Pages : 153

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Book Description
Various psychographic traits that most directly influence consumers’ private label attitudes are the focal point of Stefanie Weiss’ investigation. The author develops a comprehensive profile of psychographic predictors of attitude and identifies ways of translating these insights into managerial practice. Her conclusions thereby strongly contribute to understanding and describing purchasers of private labels and can be meaningfully applied to the management areas of brand positioning and market segmentation. The hypothesized relationships between consumers’ private label attitude and various psychographic traits are tested on a sample of German and Austrian consumers using an online questionnaire. Their response data are then analyzed using the multiple regression technique.

Author: Francisco J. Martínez-López
Publisher: Springer
ISBN: 3319399462
Category : Business & Economics
Languages : en
Pages : 159

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Book Description
This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer behavior, economic crisis, strategies in growth, and mature private labels.

Author: Francisco J. Martínez-López
Publisher: Springer
ISBN: 3319201824
Category : Business & Economics
Languages : en
Pages : 208

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Book Description
This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels. The contributions are organized according to the following themes: consumer behaviour, strategic decisions, branding, market trends and theoretical research. The book presents a collection of original, rigorous and relevant contributions from the 2015 National Brands and Private Label Marketing conference in Barcelona.

Author: Francisco J. Martínez-López
Publisher: Springer
ISBN: 3319920847
Category : Business & Economics
Languages : en
Pages : 177

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Book Description
This book presents the latest research on national brand and private label marketing – in a collection of original and highly relevant contributions to the 2018 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the papers address diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships. The main theme of the 2018 conference was "Building Strong Brands in the Digital Age".