Author: Giampaolo Fabris
Publisher:
ISBN: 9788820019471
Category : Business & Economics
Languages : it
Pages : 304

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Book Description

Author: Aldo Gangemi
Publisher: Springer Science & Business Media
ISBN: 3540876952
Category : Computers
Languages : en
Pages : 432

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Book Description
This book constitutes the refereed proceedings of the 16th International Conference on Knowledge Engineering and Knowledge Management, EKAW 2008, held in Acitrezza, Sicily, Italy, in September/October 2008. The 17 revised full papers and 15 revised short papers presented together with 3 invited talks were carefully reviewed and selected from 102 submissions. The papers are organized in topical sections on knowledge patterns and knowledge representation, matching ontologies and data integration, natural language, knowledge acquisition and annotations, search, query and interaction, as well as ontologies.

Author: Efthimios Tambouris
Publisher: Springer
ISBN: 3642151582
Category : Computers
Languages : en
Pages : 247

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Book Description
This volume constitutes the refereed proceedings of the Second International Conference on Electronic Participation, ePart 2010, held in Lausanne, Switzerland, in August/September, 2010.

Author: Cristian Boi
Publisher: Lulu.com
ISBN: 1446172430
Category :
Languages : en
Pages : 68

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Author: Matteo Venturini
Publisher: Lulu.com
ISBN: 8898212291
Category : Law
Languages : en
Pages : 76

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Book Description
Al giorno d'oggi internet rappresenta una seria e valida alternativa al business tradizionale. Il turismo, sin dai primi anni Novanta, ha subito delle forti mutazioni, soprattutto dal punto di vista promozionale. In questo libro è dettagliatamente descritta l'analisi di tutti gli aspetti che girano intorno al mondo del web marketing in ambito turistico.

Author: Stephen D. King
Publisher: Armando Editore
ISBN: 886081801X
Category : Business & Economics
Languages : en
Pages : 273

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Book Description

Author: Marco Frigessi di Rattalma
Publisher: Springer
ISBN: 3319483234
Category : Law
Languages : en
Pages : 224

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Book Description
This book explains, compares and assesses the legal implications of Dieselgate within a range of selected jurisdictions and at the EU, international and comparative law level.The book analyses the US EPA-VW $14.7 billion dollar settlement of 2016, one of the largest civil settlements in the history of environmental law. As it shows, the Dieselgate affair has raised a host of issues concerning corporate and social responsibility, tort liability, environmental liability, contractual defective products, warranty, and false environmental claims in a range of jurisdictions. Issues like repurchasing or retrofitting cars from consumers and making direct payments to consumers through car buy-backs and compensation are analysed. Further, the book relates how Dieselgate has also contributed to the discussion about the introduction of more effective collective measures of redress for consumers, such as class actions, in Germany, France, Italy and the UK.The book subsequently reviews the criminal offences Volkswagen is currently confronted with in Germany, France and Italy, i.e. fraud and manipulation of capital markets (by belatedly providing shareholders with essential information relevant for the share value), and, potentially, environmental crimes. It demonstrates how Dieselgate has sparked new debates in Germany, Italy, France and the UK about the need to introduce enterprise liability for organised crimes, lack of compliance and control structures, and intentional violations of the law.Lastly, the book discusses how EU law has sought to respond to Dieselgate and thus investigates the controversial EU Regulation No. 2016/646 introducing a "temporary conformity factor" of 2.1 (equivalent to a 110% increase on the current limit) to be applied for NOx in the new RDE testing cycle, and the works of the EU committee of inquiry into Emissions Measurements in the Automotive Sector (EMIS).

Author: Antonella Carù
Publisher: EGEA spa
ISBN: 882387226X
Category : Business & Economics
Languages : it
Pages : 153

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Book Description
Esiste davvero un nuovo consumatore post-crisi? L’idea di tratteggiare l’avvento di un nuovo consumatore è tentazione di molti, ma appare riduttiva per capire le trasformazioni del rapporto tra imprese e mercato. Quello che certamente emerge il ruolo sempre più attivo del consumatore nella produzione delle proprie esperienze di consumo. L’attenzione riconosciuta a questo ruolo si traduce nell’attenzione ai processi di co-creazione tra imprese e consumatori, ambito di grande potenzialità per il marketing delle imprese. In questo approccio, il consumatore deve essere visto come portatore non solo di bisogni e desideri, ma anche di competenze molteplici e variegate. Ed è proprio nella capacità di riconoscere e lavorare con le competenze dei consumatori che risiede oggi la sfida per le imprese: l’idea di co-creazione può lasciare spazio a un processo inverso, di co-distruzione di valore. Il libro fornisce spunti ed evidenze relativamente a percorsi di marketing alternativi a quelli convenzionali centrati sul marketing dei bisogni e dei desideri, per configurare un vero e proprio marketing con le competenze dei consumatori.

Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1466673583
Category : Business & Economics
Languages : en
Pages : 2254

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Book Description
As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.

Author: BARBA ANGELO
Publisher: G Giappichelli Editore
ISBN: 8892137875
Category : Law
Languages : it
Pages : 17

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Book Description
La disciplina della concorrenza all’interno del mercato tutela e garantisce il diritto di iniziativa economica rimuovendo gli ostacoli che anche solo di fatto impediscono, restringono o falsano l’esistenza e la possibilità di funzionamento della capacità-potere di autodeterminazione (l’architettura della scelta). La disciplina delle pratiche commerciali sleali regola, invece, il concreto funzionamento della capacità-potere di autodeterminazione economica della persona. Tutela e garantisce la capability esistente, ossia la capacitazione in concreto della persona ad assumere una consapevole decisione di natura commerciale, sia dal lato dell’offerta (impresa) che dal lato della domanda (consumo). The market competition rules aims at protecting and ensuring the personal right of economic initiative by removing hindrances, restrictions or distortions that even in fact can jeopardise the existence and effectiveness of the capability for self-determination. The regulation on unfair business - to - consumer commercial practices, on the other hand, provides for rules concerning the concrete facet of the personal capacity for economic self-determination. The statute protects and ensures the "existing capability", namely the concrete self - empowerment on taking a conscious commercial decision, both on the supply side (firm) and on the demand side (consumption).