Author: Martin Lindstrom Publisher: Currency ISBN: 0385523890 Category : Business & Economics Languages : en Pages : 274
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: J. Gautheyrou Publisher: CRC Press ISBN: 9789054107163 Category : Technology & Engineering Languages : en Pages : 514
Book Description
The objective of this book is to provide a better understanding of tools for soil analysis in order to use them more efficiently. It covers sampling problems as well as difficulties relating to actual analysis and quality control.
Author: Asian Development Bank Publisher: ISBN: Category : Business & Economics Languages : en Pages : 124
Book Description
Aiming to support the development of a framework for the analysis of risk in project design and economic analysis, this handbook outlines technical approaches to modeling risk. Also summarized is the nature and practice of sensitivity analysis in dealing with uncertain outcomes as well as the principles to consider in typical risk analysis situations sector by sector. Case studies are included to demonstrate the application of quantitative risk analysis using actual Asian Development Bank projects to help improve project design and quality. Handbook users will learn to identify factors that are the key determinants of project outcomes, determine the likelihood of an individual project's returns being unacceptable, and design measures to mitigate the risks arising from the identified key factors.
Author: Jean Salencon Publisher: Springer Science & Business Media ISBN: 3642565425 Category : Science Languages : en Pages : 794
Book Description
Outstanding approach to continuum mechanics. Its high mathematical level of teaching together with abstracts, summaries, boxes of essential formulae and numerous exercises with solutions, makes this handbook one of most complete books in the area. Students, lecturers, and practitioners will find this handbook a rich source for their studies or daily work.
Author: Armelle Chabot Publisher: Springer Nature ISBN: 3030552365 Category : Technology & Engineering Languages : en Pages : 724
Book Description
This volume gathers the latest advances, innovations, and applications in the field of accelerated pavement testing (APT), presented at the 6th International Conference on Accelerated Pavement Testing, in Nantes, France, in April 2022. Discussing APT, which involves rapid testing of full-scale pavement constructions for structural deterioration, the book covers topics such as APT facilities, APT of asphalt concrete and sustainable/innovative materials, APT for airfield pavements, testing of maintenance and rehabilitation solutions, testing of smart and multi-functional pavements, data analysis and modeling, monitoring and non-destructive testing, and efficient means of calibrating/developing pavement design methods. Featuring peer-reviewed contributions by leading international researchers and engineers, the book is a timely and highly relevant resource for materials scientists and engineers interested in determining the performance of pavement structures during their service life (10+ years) in a few weeks or months.
Author: Martin Lindstrom
Author: J. Gautheyrou
Author: Ellis L. Krinitzsky
Author: Karl Lowith
Author: Institution of Engineers, Australia
Author: Asian Development Bank
Author: Jean Salençon
Author: Jean Salencon
Author: Armelle Chabot
Author: Ernest Gellner