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Author: Margaret Fletcher Publisher: Routledge ISBN: 1317506197 Category : Architecture Languages : en Pages : 321
Book Description
Constructing the Persuasive Portfolio helps you learn the art of designing a compelling and effective architectural portfolio. Margaret Fletcher categorizes the architectural portfolio design process into a step-by-step method that you can manage and understand. The full-color book includes 400 portfolio examples from 55 designers, along with more than 50 diagrams, and a set of 48 design actions that are marked throughout. You will learn how to: -Identify your readership -Collect, document, and catalog your work -Organize your portfolio -Visually structure your portfolio -Design your layout -Manage both printed and digital portfolio formats As your ultimate persuasive tool, your portfolio is the single most important design exercise of your academic and professional career. Constructing the Persuasive Portfolio shows you everything you need to know to create your portfolio and is the only portfolio design book you will ever need!
Author: Margaret Fletcher Publisher: Routledge ISBN: 1317506197 Category : Architecture Languages : en Pages : 321
Book Description
Constructing the Persuasive Portfolio helps you learn the art of designing a compelling and effective architectural portfolio. Margaret Fletcher categorizes the architectural portfolio design process into a step-by-step method that you can manage and understand. The full-color book includes 400 portfolio examples from 55 designers, along with more than 50 diagrams, and a set of 48 design actions that are marked throughout. You will learn how to: -Identify your readership -Collect, document, and catalog your work -Organize your portfolio -Visually structure your portfolio -Design your layout -Manage both printed and digital portfolio formats As your ultimate persuasive tool, your portfolio is the single most important design exercise of your academic and professional career. Constructing the Persuasive Portfolio shows you everything you need to know to create your portfolio and is the only portfolio design book you will ever need!
Author: Margaret Fletcher Publisher: ISBN: 9781138860971 Category : Architecture Languages : en Pages : 0
Book Description
Constructing the Persuasive Portfolio provides a much-needed detailed focus to the art of designing a compelling and effective architectural portfolio. While no design process is truly linear, Fletcher's categorization of the complex architectural portfolio design process into achievable segments creates a straightforward and understandable step-by-step method.
Author: Margaret Fletcher Publisher: Routledge ISBN: 0429640315 Category : Architecture Languages : en Pages : 318
Book Description
Visual Communication for Architects and Designers teaches you the art of designing a concise, clear, compelling and effective visual and verbal presentation. Margaret Fletcher has developed a reference manual of best practices that gives you the necessary tools to present your work in the best way possible. It includes an impressive 750 presentation examples by over 180 designers from 24 countries in North America, South America, Europe, the Middle East, Asia, Oceania and Africa. This book offers actionable advice to solve a variety of complex presentation challenges. You will learn how to: Understand differences in communication design, representation design and presentation design and know how to use these skills to your advantage; Structure the visual and verbal argument in your presentation; Design your presentation layouts, architectural competitions, boards and digital presentations; Manage issues related to the presentation of architectural and design ideas; Present yourself professionally. Your ability to communicate your design ideas to others is an invaluable and important skill. Visual Communication for Architects and Designers shows you how to develop and implement these skills and gain command of your presentations.
Author: Owen Hopkins Publisher: Laurence King Publishing ISBN: 1780676387 Category : Architecture Languages : en Pages : 446
Book Description
Have you ever wondered what the difference is between Gothic and Gothic Revival, or how to distinguish between Baroque and Neoclassical? This guide makes extensive use of photographs to identify and explain the characteristic features of nearly 300 buildings. The result is a clear and easy-to-navigate guide to identifying the key styles of western architecture from the classical age to the present day.
Author: Sara Eisenman Publisher: Rockport Publishers ISBN: 1616735929 Category : Design Languages : en Pages : 192
Book Description
Presenting one's portfolio is where every designer begins his or her career. Therefore, crafting a portfolio, whether online or for presentation in person, is an essential skill for survival. Because a portfolio can make or break a career, it is vital that designers go out armed with all the right moves and materials. This book talks both to the professionals who have both designed their own portfolios and those on the other side of the table who have looked at scores of portfolios, to uncover the tips and tricks that have won jobs, as well as the must-avoid moves that have lost opportunities. This book is not only a handbook for dos and don'ts; it also provides plenty of inspiration from a wide collection of portfolios, both virtual and real-life. This book asks leaders in the field about the real-world realities of presenting one's work for consideration and answers the question, "What sells and what doesn't."
Author: Mack Scogin Publisher: Princeton Architectural Press ISBN: 9781568985213 Category : Architecture Languages : en Pages : 182
Book Description
Some buildings are famous. Others deserve to be, but in their modesty remain satisfied to stand simply as excellent works of architecture. Such is the case with Ohio State University School or Architecture's recently completed Knowlton School of Architecture. Designed by the internationally respected firmMack Scogin Merrill Elam, Knowlton manages to project both a monumental physicality and a sense of subdued elegance. Mack Scogin Merrill Elam Architects/Knowlton Hall provides acomprehensive look at this impressive new work using sketches, models, renderings, working drawings, and photographs. As with all of the books in the Source Books in Architecture series, it is accompanied by commentaries from the architects and critics who explore both the technical andcontextual elements of the work.
Author: Barry Wasserman Publisher: John Wiley & Sons ISBN: 9780471298229 Category : Architecture Languages : en Pages : 336
Book Description
From theory to practice a unique, well-rounded guide to ethics fortoday s architect How does an architect assist a community in evaluating alternativedesigns? Resolve a dispute with a contractor? Take into account aproject s impact on the natural environment? When it comes to questions like these, making decisions about whatought to be done or what is the "best" or "right" solution requiresmore than sound technical knowledge and strong design talent. Itdemands a solid understanding of the ethical issues that lie at theheart of architectural practice. Ethics and the Practice of Architecture offers a complete,broad-based introduction to this crucial subject. First, itexamines basic ethical theories and their application toarchitecture, and discusses different ways of identifying ethicalcontent in architecture. Bridging the gap between theory andpractice, the second part of the book surveys differentprofessional settings and building project processes thatfrequently hold ethical concerns, and charts the ethical mandatesthat arise from them. In the final section of the book, thirty case studies explore awide range of ethical dilemmas encountered in architecturalpractice, with useful guidance on how to work through themeffectively. Arranged by topics that span the key phases of aproject from pre-design through post-occupancy evaluation, thesecase studies allow a detailed look at ethical concerns in real-lifesituations where multiple issues are often at stake. Providing a practical framework for the exploration of ethicalissues in architecture today, Ethics and the Practice ofArchitecture is an excellent resource for present and futurearchitects in all areas of the field.
Author: Mario Biagioli Publisher: University of Chicago Press ISBN: 022617249X Category : Law Languages : en Pages : 476
Book Description
Rules regulating access to knowledge are no longer the exclusive province of lawyers and policymakers and instead command the attention of anthropologists, economists, literary theorists, political scientists, artists, historians, and cultural critics. This burgeoning interdisciplinary interest in “intellectual property” has also expanded beyond the conventional categories of patent, copyright, and trademark to encompass a diverse array of topics ranging from traditional knowledge to international trade. Though recognition of the central role played by “knowledge economies” has increased, there is a special urgency associated with present-day inquiries into where rights to information come from, how they are justified, and the ways in which they are deployed. Making and Unmaking Intellectual Property, edited by Mario Biagioli, Peter Jaszi, and Martha Woodmansee, presents a range of diverse—and even conflicting—contemporary perspectives on intellectual property rights and the contested sources of authority associated with them. Examining fundamental concepts and challenging conventional narratives—including those centered around authorship, invention, and the public domain—this book provides a rich introduction to an important intersection of law, culture, and material production.
Author: Karen Lewis Publisher: Routledge ISBN: 1317552350 Category : Architecture Languages : en Pages : 334
Book Description
Graphic Design for Architects is a handbook of techniques, explanations and examples of graphic design most relevant to architects. The book covers a variety of scales of graphic design, everything from portfolio design and competition boards, to signage and building super-graphics – to address every phase of architectural production. This book combines and expands on information typically found in graphic design, information design, and architectural graphics books. As architectural communication increases to include more territory and components of a project, it is important for designers to be knowledgeable about the various ways in which to communicate visually. For instance, signage should be designed as part of the process – not something added at the end of a project; and the portfolio is a manifestation of how the designer works, not just an application to sell a design sensibility. In thinking about architecture as a systematic and visual project, the graphic design techniques outlined in this book will help architects process, organize and structure their work through the lens of visual communication. Each chapter is titled and organized by common architectural modes of communication and production. The chapters speak to architects by directly addressing projects and topics relevant to their work, while the information inside each chapter presents graphic design methods to achieve the architects’ work. In this way, readers don’t have to search through graphic design books to figure out what’s relevant to them – this book provides a complete reference of graphic techniques and methods most useful to architects in getting their work done.
Author: Basil Sawczuk Publisher: John Wiley & Sons ISBN: 9781444309850 Category : Technology & Engineering Languages : en Pages : 288
Book Description
This practical book on selling and marketing will help architects,engineers, project managers, facilities managers, surveyors, andcontractors ‘sell’ themselves to prospective clients. As clients become more sophisticated at both local andinternational level, and as competition in the constructionindustry increases, both contractors and consultants have to take amore professional approach to selling themselves. This isespecially true for PFI bids where vast resources are committed towinning multi-million pound contracts. Through a simple-to-follow process, illustrated with plenty ofdiagrams and checklists, Marketing & Selling ProfessionalServices in Architecture & Construction sets out the sevenkey aspects of selling and marketing professional services. It isfull of applicable ideas and examples and is well structured toenable readers to dip into the section relevant to their currentneeds.