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Author: Christina Holtz-Bacha Publisher: Routledge ISBN: 1317439775 Category : Political Science Languages : en Pages : 574
Book Description
This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and prospects for the future. The Handbook confirms that candidates spend the major part of their campaign budget on television advertising. The US enjoys a special situation with almost no restrictions on electoral advertising whereas other countries have regulation for the time, amount and sometimes even the content of electoral advertising or they do not allow television advertising at all. The role that television advertising plays in elections is dependent on the political, the electoral and the media context and can generally be regarded as a reflection of the political culture of a country. The Internet is relatively unregulated and is the channel of the future for political advertising in many countries
Author: Christina Holtz-Bacha Publisher: Routledge ISBN: 1317439775 Category : Political Science Languages : en Pages : 574
Book Description
This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and prospects for the future. The Handbook confirms that candidates spend the major part of their campaign budget on television advertising. The US enjoys a special situation with almost no restrictions on electoral advertising whereas other countries have regulation for the time, amount and sometimes even the content of electoral advertising or they do not allow television advertising at all. The role that television advertising plays in elections is dependent on the political, the electoral and the media context and can generally be regarded as a reflection of the political culture of a country. The Internet is relatively unregulated and is the channel of the future for political advertising in many countries
Author: Andreu Casero-Ripollés Publisher: Taylor & Francis ISBN: 1040153461 Category : Political Science Languages : en Pages : 517
Book Description
The Routledge Handbook of Political Communication in Ibero-America addresses the relationship between communication, politics, and digital technologies in Latin American and the Iberian Peninsula, a geographical space linked by social, cultural, and linguistic aspects. In recent years, digital media have been central in the dialogue established by political parties, institutions, the media, and citizens. In this hybrid space emerged certain phenomena that are of interest, particularly in the Ibero-American landscape, including disinformation and fake news, protests on social media, the organization of social movements, the relationship between the press and the state, political participation, populism, the role played by emotions and memes, the impact of AI and platformization on politics, and topics of debate in the public sphere. This Handbook is structured into nine parts, beginning with a historical contextualization and then exploring central aspects of the discipline. It then goes on to study trends at the regional level, increasing knowledge about how political communication and digital technologies are changing multiple aspects of Ibero-American societies, where political communication plays a fundamental role – especially in electoral processes, with its consequent effects on democracy. This Handbook will be of interest to academics, students, and professionals in the fields of political science, communication, journalism, advertising, marketing, and sociology, as well as public opinion consulting. It will be of particular interest to undergraduate and postgraduate students from Latin America, Portugal, and Spain.
Author: Harry L. Simón Salazar Publisher: Lexington Books ISBN: 1498559557 Category : History Languages : en Pages : 191
Book Description
After seventeen years as dictator of Chile, in 1990 Augusto Pinochet ceremoniously handed the presidential sash to the leader of his legal opposition to formalize the peaceful transition to civilian rule in that country. Among the many idiosyncrasies of this extraordinary transfer of political power, the most memorable is the month-long, nationally televised campaign of uncensored political advertising known as the Franja de Propaganda Electoral—the “Official Space for Electoral Propaganda.” Produced by Pinochet’s supporters and the legal opposition, the 1988 Franja campaign set out to encourage voters to participate in a plebiscite that would define the democratic future of Chile. Harry L. Simón Salazar presents a valuable historical account, new empirical research, and a unique theoretical analysis of the televised Franja campaign to examine how it helped the Chilean people reconcile the irreconcilable and stabilize a contradictory relationship between what was politically implausible and what was represented as true and viable in a space of mediated political culture. This contribution to the field of political communication research will be useful for scholars, students, and a general public interested in Latin American history and democracy, as well as researchers of media, communication theory, and cultural studies. Television, Democracy, and the Mediatization of Chilean Politics also helps inform a more critical understanding of contemporary hyper-mediated political movements such as the Arab Spring, Occupy Wall Street, Black Lives Matter, and the particularly germane phenomenon of Trumpism.
Author: M. Guerrero Publisher: Springer ISBN: 1137409053 Category : Political Science Languages : en Pages : 517
Book Description
Media Systems and Communication Policies in Latin America proposes, tests and analyses the liberal captured model. It explores to what extent to which globalisation, marketization, commercialism, regional bodies and the nation State redefine the media's role in Latin American societies.
Author: Ana Gallego Cuiñas Publisher: Walter de Gruyter GmbH & Co KG ISBN: 3110753529 Category : Language Arts & Disciplines Languages : en Pages : 240
Book Description
La colección presenta trabajos interdisciplinares que hacen uso de herramientas no solo humanistas sino también digitales para proponer enfoques inéditos sobre Literatura, Lingüística, Teoría Crítica y Filosofía en el espacio multicultural iberoamericano del siglo XXI. Las tres principales líneas de investigación - los corpus lingüísticos digitalizados, la lingüística experimental, y la relación entre Literatura, Crítica y Big Data - combinan el análisis de datos con un pensamiento crítico que trasciende el "dataísmo" y abre nuevas perspectivas (biopolítica, feminista y decolonial) en las Humanidades Digitales. The series presents interdisciplinary studies harnessing humanistic as well as digital tools to offer innovative approaches to literary studies, linguistics, critical theory and philosophy in the multicultural Ibero-American space of the 21st century. Its three principal lines of research - digital linguistic corpora, experimental linguistics, and the relation between literature, critique and big data - combine data analysis with critical thinking that transcends mere "dataism" and opens new (biopolitical, feminist, decolonial...) perspectives within Digital Humanities.
Author: Alfonso Gumucio Dagron Publisher: CFSC Consortium, Inc. ISBN: 0977035794 Category : Communication in social action Languages : en Pages : 1409
Book Description
Contains nearly 200 readings published between 1927 and 2005, in English or translated from other languages, on the historical roots and pioneering thinking regarding communication for social change. Covers a variety of topics, including the radio, tv and other mass communication, information and communication technology, the digital gap, the formation of an information society, national information policies, participatory decision making, communication of development, pedagogy and entertainment education, HIV/AIDS communication for prevention, etc.
Author: Christina Holtz-Bacha
Author: Christina Holtz-Bacha
Author: Andreu Casero-Ripollés
Author: Harry L. Simón Salazar
Author: M. Guerrero
Author: Carlos Manuel Rodríguez Arechavaleta
Author: 
Author: Ana Gallego Cuiñas
Author: 
Author: Alfonso Gumucio Dagron
Author: