Comunicación política y gobierno de coalición

Comunicación política y gobierno de coalición PDF Author: Ridao i Martín, Joan
Publisher: Editorial UOC
ISBN: 8491161619
Category : Political Science
Languages : en
Pages : 328

Book Description
La presente obra analiza, desde el punto de vista teórico y práctico, la problemática que presenta la comunicación de los gobiernos de coalición. No en vano, el fenómeno coalicional ha ido adquiriendo un interés creciente, especialmente tras los cambios experimentados por el sistema de partidos y la irrupción de gobiernos de signo plural. En este contexto, cobran relieve las pautas de funcionamiento interno acordadas y, en especial, la comunicación política. Sin duda, los partidos coaligados deben priorizar la elaboración de planes que permitan relacionar el gobierno con la sociedad, y asegurar una buena sintonía entre la emisión y recepción de los mensajes por parte de las bases electorales. De ahí que la profesionalizaciónestratégica de las estructuras comunicativas de los ejecutivos o un buen manejo de las nuevas tecnologías coadyuve a que estos gobiernos sean más creíbles, duraderos y gocen de mayor reputación.

El marketing de los partidos políticos

El marketing de los partidos políticos PDF Author: José Javier Orosa González
Publisher: Erasmus Ediciones
ISBN: 849280680X
Category : History
Languages : en
Pages : 111

Book Description


The Routledge Handbook of Political Communication in Ibero-America

The Routledge Handbook of Political Communication in Ibero-America PDF Author: Andreu Casero-Ripollés
Publisher: Taylor & Francis
ISBN: 1040153461
Category : Political Science
Languages : en
Pages : 517

Book Description
The Routledge Handbook of Political Communication in Ibero-America addresses the relationship between communication, politics, and digital technologies in Latin American and the Iberian Peninsula, a geographical space linked by social, cultural, and linguistic aspects. In recent years, digital media have been central in the dialogue established by political parties, institutions, the media, and citizens. In this hybrid space emerged certain phenomena that are of interest, particularly in the Ibero-American landscape, including disinformation and fake news, protests on social media, the organization of social movements, the relationship between the press and the state, political participation, populism, the role played by emotions and memes, the impact of AI and platformization on politics, and topics of debate in the public sphere. This Handbook is structured into nine parts, beginning with a historical contextualization and then exploring central aspects of the discipline. It then goes on to study trends at the regional level, increasing knowledge about how political communication and digital technologies are changing multiple aspects of Ibero-American societies, where political communication plays a fundamental role – especially in electoral processes, with its consequent effects on democracy. This Handbook will be of interest to academics, students, and professionals in the fields of political science, communication, journalism, advertising, marketing, and sociology, as well as public opinion consulting. It will be of particular interest to undergraduate and postgraduate students from Latin America, Portugal, and Spain.

Comunicación de instituciones públicas

Comunicación de instituciones públicas PDF Author: Núria Escalona
Publisher: Editorial UOC
ISBN: 849064733X
Category : Political Science
Languages : en
Pages : 270

Book Description
La concreción del título de este libro se encuentra en cada una de sus páginas, pero para empezar, un matiz importante: comunicación de instituciones públicas, no comunicación institucional. A lo específico, traje a medida para quienes se dedican a la comunicación de gobiernos locales, autónomos y más allá. No hablamos de comunicación de clubs deportivos o de grandes empresas que se han convertido en instituciones de referencia. En este libro se desgrana y se ayuda a entender y a practicar una comunicación en multimedia protagonista en las instituciones de todos. Cómo comunicar estratégicamente, con rumbo definido, las instituciones públicas. Con qué perfiles profesionales para conformar equipos. Identidad, imagen y reputación. Y, en definitiva, cómo conectar con los ciudadanos, el gran objetivo y justificación de la existencia de una institución pública. Para lo cual, cada día más, el frente digital y las redes sociales en Internet deben ser un aliado en la conexión con las nuevas generaciones.

Digital Communication and Populism in Times of Covid-19

Digital Communication and Populism in Times of Covid-19 PDF Author: Magdalena Musiał-Karg
Publisher: Springer Nature
ISBN: 3031337166
Category : Political Science
Languages : en
Pages : 201

Book Description
This book examines different dimensions of digital communication and populism in times of the COVID-19 pandemic. While doing so, it discusses views, opinions, and research results regarding the conditions, experiences, constraints, benefits, and challenges related to the topic - not only using theoretical and methodological approaches but also practical perspectives. The COVID-19 (SARS-CoV-2) pandemic significantly accelerated the technological revolution presenting many social, economic, and political challenges, as it pushed the world into cyberspace to ensure social distancing. At the same time, many populist protests expressed in the digital public sphere massively gained importance during the lockdowns. As a result, one of the most significant consequences of using electronic tools is not only greater e-participation of citizens, but - especially evident through elections during a pandemic - even greater transfer of political communication and election campaigns into the space of new media. The book broadly analyses various contexts of digitalization of communication processes and populist politics from both theoretical and empirical perspectives in various case studies on the digitalization of information, communication, or participation processes during the COVID-19 pandemic in selected European countries and beyond. This book will appeal to students, researchers, and scholars of political communication, political science, electoral studies, digital politics, and democracy, as well as policy-makers interested in a better understanding of digital communication and populism during the Covid-19 pandemic.

Manufacturing Government Communication on Covid-19

Manufacturing Government Communication on Covid-19 PDF Author: Philippe J. Maarek
Publisher: Springer Nature
ISBN: 3031092309
Category : Political Science
Languages : en
Pages : 390

Book Description
This book presents a comparative perspective on different government communication strategies to COVID-19 around the globe. Scholars from twenty parts of the world specialized in political and government communication analyze initiatives and methods of various governments' communicative responses to the pandemic. In their contributions to this volume, they examine a wide range of distinct attitudes and reactions facing the crisis. Today’s omnidirectional contact allowed by social media, with its load of contradictory rumors and fake news, often obliterates the citizens' ability to comprehend reality. The book frames a broad canvas on how government communication may deal with that and manage similar crises — bound to happen as climate changes and war menaces are generating more and more worries about the future of humanity. This makes this volume a must-read for scholars and students of political communication, health policies and communication, crisis marketing and communication. It will also be of utmost interest for practitioners and policy-makers from these fields willing to better understand government communication and its answer to global crises.

Media and Politics in Post-Authoritarian Mexico

Media and Politics in Post-Authoritarian Mexico PDF Author: Martin Echeverria
Publisher: Springer Nature
ISBN: 3031364414
Category : Language Arts & Disciplines
Languages : en
Pages : 287

Book Description
This volume presents an analytical and empirical overview of the array of issues that the Mexican media faces in the post-authoritarian age, which jointly explains how a partially accomplished democracy, its authoritarian inertias, and its unintended consequences hinder the democratic performance of the media. This is analyzed from three points of view: the stalemate Mexican media system and ineffective regulations, the conditions of risk and insecurity of the journalists on the field, and the limits of freedom of expression, political substance, and inclusiveness of media content. A binational effort, with research from US and Mexican authors, a wide analytic perspective is provided on the macro, meso, and micro levels, allowing for a deep conceptual richness and a comprehensive understanding of the Mexican case. With leading researchers in the field, the volume revolves around the problems of the media in post-authoritarian democracies. By answering the questions of how and why the Mexican media has not fully democratized, the works encompassed here can resonate with and are relevant to other post-authoritarian countries and academic disciplines.

Strategic Communication in a Global Crisis

Strategic Communication in a Global Crisis PDF Author: Ralph Tench
Publisher: Taylor & Francis
ISBN: 1000698645
Category : Business & Economics
Languages : en
Pages : 391

Book Description
This edited volume makes a unique and timely contribution by exploring in depth the topic of strategic communication and COVID-19 from a global perspective. It is widely agreed that effective and timely communication and leadership are crucial to the successful management of any pandemic. With the ongoing and possibly long-lasting impact COVID-19 has had on many aspects of communication and multiple sectors of our societies, it is critical to explore the role of strategic communication in change management during the COVID-19 pandemic and beyond. This book addresses such a need and is thoroughly grounded in rich empirical evidence gained through a global study of COVID-19 communication experiences and strategies. In the second half of 2020, a transnational team of senior researchers conducted research to investigate COVID-19 communications (COM-COVID-19) in different countries, representing Europe, Africa, Latin America, North America, South America, and Asia. The results presented in this book provide a compelling, current picture of the COVID-19 pandemic and strategic communication globally. Chapters individually explore the national and regional experiences and discuss relevant successes and failures of pandemic communication and specific learning from the 2020–2021 crises. By emphasising the discussion on key communication channels, sources of information, facts and concerns as related to the COVID-19 pandemic, the editors call for actions to develop effective strategies within unique national contexts, which can shed light on global expectations on necessary public health responses and communication. This book is written for scholars, educators and professionals in communication, public relations, strategic communication and corporate communication. It is also appropriate to use this book as a supplementary text for advanced undergraduate and graduate courses on relevant courses.

Burned

Burned PDF Author: Thomas Enger
Publisher: Simon and Schuster
ISBN: 1451616465
Category : Fiction
Languages : en
Pages : 194

Book Description
Uncovering class divisions, racial conflicts, and tangled emotions, this gritty, shocking novel of suspense heralds the arrival of a major new talent. Henning Juul is a veteran investigative crime reporter in Oslo, Norway. A horrific fire killed his six-year-old son, cut scars across his face, and ended his marriage, and on his first day back at the job after the terrible tragedy a body is discovered in one of the city’s public parks. A beautiful female college student has been stoned to death and buried up to her neck, her body left bloody and exposed. The brutality of the crime shakes the whole country, but despite his own recent trauma – and the fact that his ex-wife’s new boyfriend is also on the case - Henning is given the assignment. When the victim’s boyfriend, a Pakistani native, is arrested, Henning feels certain the man is innocent. This was not simply a Middle Eastern-style honor killing in the face of adultery – it was a far more complicated gesture, and one that will drag Henning into a darkness he’s never dreamed of.

Routledge Handbook of Political Advertising

Routledge Handbook of Political Advertising PDF Author: Christina Holtz-Bacha
Publisher: Routledge
ISBN: 1317439775
Category : Political Science
Languages : en
Pages : 574

Book Description
This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and prospects for the future. The Handbook confirms that candidates spend the major part of their campaign budget on television advertising. The US enjoys a special situation with almost no restrictions on electoral advertising whereas other countries have regulation for the time, amount and sometimes even the content of electoral advertising or they do not allow television advertising at all. The role that television advertising plays in elections is dependent on the political, the electoral and the media context and can generally be regarded as a reflection of the political culture of a country. The Internet is relatively unregulated and is the channel of the future for political advertising in many countries