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Author: Mattia Martone Publisher: PXR Italy ISBN: Category : Psychology Languages : en Pages : 100
Book Description
Computational Neuroaesthetics is the new discipline that integrates neuromarketing, psychology and computer science to develop digital contents aligned to users' psychological characteristics, such as personality traits. Computational Neuroaesthetics is the term coined by Mattia Martone, co-founder of PXR Italy Research Center, to legitimize the birth of this innovative discipline. The book presents a structure divided into two macro-sections. The first one describes the concept of contents' aesthetics in today's digital society, characterized by the phenomena of personalization and big data, and outlines the origins of Computational Neuroaesthetics. The second macro-section illustrates the psychological approaches to contents' aesthetics. The text represents the origin of a discipline destined to enrich the world of digital marketing (and not only this field) because it provides the basis for the development of disruptive products and services.
Author: Mattia Martone Publisher: PXR Italy ISBN: Category : Psychology Languages : en Pages : 100
Book Description
Computational Neuroaesthetics is the new discipline that integrates neuromarketing, psychology and computer science to develop digital contents aligned to users' psychological characteristics, such as personality traits. Computational Neuroaesthetics is the term coined by Mattia Martone, co-founder of PXR Italy Research Center, to legitimize the birth of this innovative discipline. The book presents a structure divided into two macro-sections. The first one describes the concept of contents' aesthetics in today's digital society, characterized by the phenomena of personalization and big data, and outlines the origins of Computational Neuroaesthetics. The second macro-section illustrates the psychological approaches to contents' aesthetics. The text represents the origin of a discipline destined to enrich the world of digital marketing (and not only this field) because it provides the basis for the development of disruptive products and services.
Author: Donald W. Pfaff Publisher: Springer Nature ISBN: 3030888320 Category : Medical Languages : en Pages : 4592
Book Description
Edited and authored by a wealth of international experts in neuroscience and related disciplines, this key new resource aims to offer medical students and graduate researchers around the world a comprehensive introduction and overview of modern neuroscience. Neuroscience research is certain to prove a vital element in combating mental illness in its various incarnations, a strategic battleground in the future of medicine, as the prevalence of mental disorders is becoming better understood each year. Hundreds of millions of people worldwide are affected by mental, behavioral, neurological and substance use disorders. The World Health Organization estimated in 2002 that 154 million people globally suffer from depression and 25 million people from schizophrenia; 91 million people are affected by alcohol use disorders and 15 million by drug use disorders. A more recent WHO report shows that 50 million people suffer from epilepsy and 24 million from Alzheimer’s and other dementias. Because neuroscience takes the etiology of disease—the complex interplay between biological, psychological, and sociocultural factors—as its object of inquiry, it is increasingly valuable in understanding an array of medical conditions. A recent report by the United States’ Surgeon General cites several such diseases: schizophrenia, bipolar disorder, early-onset depression, autism, attention deficit/ hyperactivity disorder, anorexia nervosa, and panic disorder, among many others. Not only is this volume a boon to those wishing to understand the future of neuroscience, it also aims to encourage the initiation of neuroscience programs in developing countries, featuring as it does an appendix full of advice on how to develop such programs. With broad coverage of both basic science and clinical issues, comprising around 150 chapters from a diversity of international authors and including complementary video components, Neuroscience in the 21st Century in its third edition serves as a comprehensive resource to students and researchers alike.
Author: Laura L. Swisher Publisher: Jones & Bartlett Learning ISBN: 1449673376 Category : Medical Languages : en Pages : 288
Book Description
Rehabilitation professionals need to be grounded in moral principles in order to meet the needs of patients and effectively collaborate in interprofessional healthcare teams. Rehabilitation Ethics for Interprofessional Practice introduces a common language and theory for interdisciplinary ethics education and practice while establishing a moral foundation and guiding readers in how to put ethical principles into action. The text begins by describing the moral commons, a framework for ethical deliberation characterized by mutual respect for personal and professional identity, common language, inclusion of relevant stakeholders, and the dialogic process. The authors then describe the Dialogic Engagement Model (DEM), gives professionals a structure and space for learning and understanding within their teams as they strive to provide ethical patient care. Rehabilitation Ethics for Interprofessional Practice is forward-looking, grounded in both theory and practice. A resource for faculty
Author: Zoï Kapoula Publisher: Springer ISBN: 3319462334 Category : Philosophy Languages : en Pages : 308
Book Description
This edited monograph provides a compelling analysis of the interplay between neuroscience and aesthetics. The book broaches a wide spectrum of topics including, but not limited to, mathematics and creator algorithms, neurosciences of artistic creativity, paintings and dynamical systems as well as computational research for architecture. The international authorship is genuinely interdisciplinary and the target audience primarily comprises readers interested in transdisciplinary research between neuroscience and the broad field of aesthetics.
Author: Martin Skov Publisher: Taylor & Francis ISBN: 1000686647 Category : Art Languages : en Pages : 909
Book Description
The Routledge International Handbook of Neuroaesthetics is an authoritative reference work that provides the reader with a wide-ranging introduction to this exciting new scientific discipline. The book brings together leading international academics to offer a well-balanced overview of this burgeoning field while addressing two questions central to the field: how the brain computes aesthetic appreciation for sensory objects and how art is created and experienced. The editors, Martin Skov and Marcos Nadal, have compiled a neuroscientific, physiological, and psychological overview of the systems underlying the evaluation of sensory objects and aesthetic appreciation. Covering a variety of art forms mediated by vision, audition, movement, and language, the handbook puts forward a critical review of the current research to explain how and why perceptual and emotional processes are essential for art production. The work also unravels the interaction of art with expectations, experience and knowledge and the modulation of artistic appreciation through social and contextual settings, eventually bringing to light the potential of art to influence mental states, health, and well-being. The concepts are presented through research on the neural processes enabling artistic creativity, artistic expertise, and the evolution of symbolic cognition. This handbook is a compelling read for anyone interested in making a first venture into this exciting new area of study and is best suited for students and researchers in the fields of neuroaesthetics, perceptual learning, and cognitive psychology.
Author: Donald Kuiken Publisher: Walter de Gruyter GmbH & Co KG ISBN: 3110644789 Category : Literary Criticism Languages : en Pages : 707
Book Description
This handbook reviews efforts to increase the use of empirical methods in studies of the aesthetic and social effects of literary reading. The reviewed research is expansive, including extension of familiar theoretical models to novel domains (e.g., educational settings); enlarging empirical efforts within under-represented research areas (e.g., child development); and broadening the range of applicable quantitative and qualitative methods (e.g., computational stylistics; phenomenological methods). Especially challenging is articulation of the subtle aesthetic and social effects of literary artefacts (e.g., poetry, film). Increasingly, the complexity of these effects is addressed in multi-variate studies, including confirmatory factor analysis and structural equation modeling. While each chapter touches upon the historical background of a specific research topic, two chapters address the area’s historical background and guiding philosophical assumptions. Taken together, the material in this volume provides a systematic introduction to the area for early career professionals, while challenging active researchers to develop theoretical frameworks and empirical procedures that match the complexity of their research objectives.
Author: Moran Cerf Publisher: MIT Press ISBN: 0262036592 Category : Business & Economics Languages : en Pages : 362
Book Description
A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services. Contrary to the assumptions of economists, consumers are not always rational actors who make decisions in their own best interests. The new field of behavioral economics draws on the insights of psychology to study non-rational decision making. The newer field of consumer neuroscience draws on the findings, tools, and techniques of neuroscience to understand how consumers make judgments and decisions. This book is the first comprehensive treatment of consumer neuroscience, suitable for classroom use or as a reference for business and marketing practitioners. After an overview of the field, the text offers the background on the brain and physiological systems necessary for understanding how they work in the context of decision making and reviews the sensory and perceptual mechanisms that govern our perception and experience. Chapters by experts in the field investigate tools for studying the brain, including fMRI, EEG, eye-tracking, and biometrics, and their possible use in marketing. The book examines the relation of attention, memory, and emotion to consumer behavior; cognitive factors in decision making; and the brain's reward system. It describes how consumers develop implicit associations with a brand, perceptions of pricing, and how consumer neuroscience can encourage healthy behaviors. Finally, the book considers ethical issues raised by the application of neuroscience tools to marketing. Contributors Fabio Babiloni, Davide Baldo, David Brandt, Moran Cerf, Yuping Chen, Patrizia Cherubino, Kimberly Rose Clark, Maria Cordero-Merecuana, William A. Cunningham, Manuel Garcia-Garcia, Ming Hsu, Ana Iorga, Philip Kotler, Carl Marci, Hans Melo, Kai-Markus Müller, Brendan Murray, Ingrid L. C. Nieuwenhuis, Graham Page, Hirak Parikh, Dante M. Pirouz, Martin Reimann, Neal J. Roese, Irit Shapira-Lichter, Daniela Somarriba, Julia Trabulsi, Arianna Trettel, Giovanni Vecchiato, Thalia Vrantsidis, Sarah Walker
Author: Mattia Martone
Author: Mattia Martone
Author: Anjan Chatterjee
Author: Donald W. Pfaff
Author: Laura L. Swisher
Author: James Hutson
Author: Zoï Kapoula
Author: Hedva Spitzer
Author: Martin Skov
Author: Donald Kuiken
Author: Moran Cerf