Mastering Marketing PDF Download

Author: Tim Dickson
Publisher: Financial Times/Prentice Hall
ISBN: 9780273642237
Category : Marketing
Languages : en
Pages : 0

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Book Description
The ultimate book for anyone involved or believing in the marketing concept.

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Category : Industrial management
Languages : en
Pages : 0

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Author: Paul Dainty
Publisher: Palgrave Macmillan
ISBN: 9781403998859
Category : Business & Economics
Languages : en
Pages : 320

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Book Description
The MBA Companion both maps out the academic terrain covered on an MBA, exploring the context in which management ideas have developed and how the disciplines inter-relate and it provides a developmental tool that can help students extract the maximum benefit from their MBA--both during their time at Business School and in the longer term with regard to their career.

Author: IMD International (Institute)
Publisher: Financial Times/Prentice Hall
ISBN: 9780273627296
Category : Business & Economics
Languages : en
Pages : 706

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Book Description
The latest in management thinking from the world's leading business schools.

Author: Josh Kaufman
Publisher: Penguin
ISBN: 1101446080
Category : Business & Economics
Languages : en
Pages : 422

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Book Description
Master the fundamentals, hone your business instincts, and save a fortune in tuition. The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business really works. Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. In The Personal MBA, he shares the essentials of sales, marketing, negotiation, strategy, and much more. True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and in one week you will learn the principles it takes most people a lifetime to master.

Author: Wharton School
Publisher: Pitman Publishing
ISBN: 9780273635383
Category : Industrial management
Languages : en
Pages : 678

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Author: Saïd Business School
Publisher: Pearson Education
ISBN: 9780273649304
Category : Business & Economics
Languages : en
Pages : 458

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Book Description
Everyone in business is involved in strategy, either formulating it or implementing it. Using case studies and examples of what leading companies are doing, this textbook presents the latest ideas from the world's four top business schools.

Author: Sameer Kamat
Publisher: Collins
ISBN: 9789350290781
Category : Business & Economics
Languages : en
Pages : 0

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Book Description
An updated and revised edition of the bestselling book This is a revised and updated edition of this bestselling book with useful new material to guide the MBA aspirant - the working executive as well as the fresh college graduate - on doing MBA from abroad. Most Indian MBA applicants are completely at sea when it comes to approaching international education opportunities. This is primarily because the MBA selection process and the parameters considered by the top business schools abroad for admitting candidates into their fold are very different from what we are used to. Beyond the MBA Hype talks about the typical issues, challenges and dilemmas that Indian applicants grapple with when it comes to international MBA programmes.

Author: Subroto Bagchi
Publisher: Penguin UK
ISBN: 8184757514
Category : Business & Economics
Languages : en
Pages : 141

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Book Description
You are 16, going on 17. Steve Jobs was all of sixteen when he met Stephen Wozniak. What resulted was Apple. When Sergey Brin and Larry Page met at Stanford, they were in their early twenties. They were soon to start Google. Today’s teenagers are our smartest generation yet. They are tomorrow’s entrepreneurs, investors, managers, policy makers, watchdogs and of course, consumers. But do you know what the corporate and business world is all about? How do businesses touch everyone’s lives? What really makes an entrepreneur tick? How does the engine of a company run? Who is a social entrepreneur? And why do we need the world of business—is business good or bad for us? If you are curious, come join Subroto Bagchi and a group of smart teenagers on their exciting voyage of discovery, and in the process, get yourself a teen MBA!

Author: KIRBY
Publisher: McGraw Hill
ISBN: 0077140451
Category : Business & Economics
Languages : en
Pages : 362

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Book Description
EBOOK: ENTREPRENEURSHIP