Managing and Marketing Tourist Destinations PDF Download

Author: Metin Kozak
Publisher: Routledge
ISBN: 1136904751
Category : Business & Economics
Languages : en
Pages : 263

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Book Description
Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations and demonstrates the ways to further develop the concept of destination competitiveness.

Author: Metin Kozak
Publisher: Routledge
ISBN: 1136904743
Category : Business & Economics
Languages : en
Pages : 312

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Book Description
Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus Baloglu discuss and synthesize theories, models, techniques, and principles for strategic marketing and management of tourist destinations, and demonstrate ways in which to further develop the concept of destination competitiveness for application within these destinations. The authors highlight the need for managing brand equity, tourist experience, and information systems, as well as involving internal and external stakeholders in strategic planning and implementation. This book offers practical information directly related to the tourism industry, using the examples of real-world cases to bridge marketing theory with practice. With its international focus and applications for developing a competitive advantage in today's global marketplace, this research will be indispensable to students and scholars of tourism, hospitality, and leisure and recreation programs, as well as practitioners within these industries.

Author: Michael Pieter Fabricius
Publisher:
ISBN:
Category : Competition
Languages : en
Pages : 380

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Book Description

Author: Christopher P. Cooper
Publisher: Channel View Publications
ISBN: 9781873150443
Category : Business & Economics
Languages : en
Pages : 546

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Book Description
Drawing together some of the leading authors in tourism, this text provides state-of-the-art reviews of research in fields of tourism. The text also revisits classic reviews which first appeared in Progress in Tourism, Recreation and Hospitality Management series, over a decade before the publication of this title. Topics covered include gender, alternative tourism, urban tourism, heritage tourism and environmental auditing.

Author: Flora María Díaz Pérez
Publisher:
ISBN: 9781608764754
Category : Tourism
Languages : en
Pages : 0

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Book Description
This book has been written against the backdrop of the international financial crisis. The current figures illustrate the negative effects an international economic crisis can have on tourism. The sharp decline in arrivals in the second half of 2008 (-1%) caused the year to end with growth of just 2%, well below the 7% recorded in 2007. The signs are that this situation will continue for some time. The consequences and lessons that may be drawn from the crisis include the following: Tourists will increasingly look to short trips and new market niches will arise, with domestic tourism becoming strategic; The importance of the market, especially as regards quality and price; The need to innovate and, in particular, to incorporate technological advances in productive process; The pivotal role of the public sector. Given the current scenario, the present books sets out competitive strategies and policies which have been drawn up with different types of destination (emerging and mature) as well as different products in mind.

Author: Auliana Poon
Publisher: Oxford University Press, USA
ISBN:
Category : Business & Economics
Languages : en
Pages : 400

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Book Description
Tourism, the worlds fastest growing industry, is now entering a more mature phase. During the 1970s and 1980s mass tourism, with its rigid, standardized packages, developed rapidly and provided many consumers with their first experiences of international travel. Today, a complex and multi-faceted industry, tourism faces growing pressures - consumer demand for more individually tailored holidays, an increasingly competitive operational environment, opportunities provided by new technology and growing environmental concerns.This book analyses the major challenges facing tourism today. The author highlights the central role of information technology in creating mass tourism by the mid-1970s, and how this technology and innovation is creating a new best practice of flexibility, market segmentation and diagonal integration within tourism. The book demonstrates how companies in the industry can enhance their competitiveness in the market place. Aimed at both academics and industry practitioners, this original and challenging work will attract a wide readership.

Author: J. R. Brent Ritchie
Publisher: CABI
ISBN: 0851996647
Category : Business & Economics
Languages : en
Pages : 291

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Book Description
The purpose of this book is to provide a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness. It provides guidance on how to create successful destinations by developing and presenting a conceptual model of destination competitiveness that recognizes the importance of sustainability for long-term success. The book is both theoretically sound and managerially useful. It is intended to appeal to both academic researchers and industry professionals and practitioners. Anyone with an interest in the enhancement of a destination's competitiveness from nations to small towns or regions will find this book invaluable.

Author: Hashim, Rahmat
Publisher: IGI Global
ISBN: 1522572546
Category : Business & Economics
Languages : en
Pages : 332

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Book Description
Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic planning initiative. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Positioning and Branding Tourism Destinations for Global Competitiveness focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Featuring coverage on a broad range of topics such as hospitality, brand loyalty, and knowledge transfer, this book is ideally designed for industry professionals including those within the hotel, leisure, transportation, theme park, and food service sectors, policymakers, practitioners, researchers, and students.

Author: Ishmael Mensah
Publisher: Springer Nature
ISBN: 3030837114
Category : Business & Economics
Languages : en
Pages : 315

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Book Description
While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with. The potential for terrorism, political unrest, natural disasters, accidents – not to mention epidemics – have the potential to derail tourism in emerging economies. To mitigate these risks, emerging destinations need well-coordinated management and marketing strategies. However, most texts on tourism destination marketing reflect destinations in more advanced countries. This book acknowledges the fact that emerging tourist destinations have unique characteristics and challenges, which have implications for destination marketing. Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others. Providing up to date knowledge on an otherwise under-explored topic, this collection is ideal reading for upper-level students, researchers and policymakers.

Author: Murat Kasimoglu
Publisher: BoD – Books on Demand
ISBN: 9535105205
Category : Business & Economics
Languages : en
Pages : 494

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Book Description
We have been witnessing huge competition among the organisations in the business world. Companies, NGO's and governments are looking for innovative ways to compete in the global tourism market. In the classical literature of business the main purpose is to make a profit. However, if purpose only focus on the profit it will not to be easy for them to achieve. Nowadays, it is more important for organisations to discover how to create a strong strategy in order to be more competitive in the marketplace. Increasingly, organisations have been using innovative approaches to strengthen their position. Innovative working enables organisations to make their position much more competitive and being much more value-orientated in the global tourism industry. In this book, we are pleased to present many papers from all over the world that discuss the impact of tourism business strategies from innovative perspectives. This book also will help practitioners and academician to extend their vision in the light of scientific approaches.