Author: Norton PaleyPublisher: Thorogood Publishing
ISBN: 1854183656
Category : Business & Economics
Languages : en
Pages : 426
Book Description
HOW TO MAKE YOUR BUSINESS MORE PROFITABLE AND SUCCESSFUL THROUGH MARKETING.
Marketing Strategy and Competitive Positioning, 7th Edition
Author: Prof Graham HooleyPublisher: Pearson UK
ISBN: 129227655X
Category : Business & Economics
Languages : en
Pages : 1031
Book Description
Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation – the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns. The book is ideal for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.
The Manager's Guide to Competitive Marketing Strategies
Author: Norton PaleyPublisher: Thorogood Publishing
ISBN: 1854183656
Category : Business & Economics
Languages : en
Pages : 426
Book Description
HOW TO MAKE YOUR BUSINESS MORE PROFITABLE AND SUCCESSFUL THROUGH MARKETING.
Competitive Strategy
Author: Michael E. PorterPublisher: Simon & Schuster
ISBN: 9780684005775
Category : Medical
Languages : en
Pages : 396
Book Description
In this pathbreaking book, Michael E. Porter unravels the rules that govern competition and turns them into powerful analytical tools to help management interpret market signals and forecast the direction of industry development.
Strategic Marketing
Author: Douglas WestPublisher: Oxford University Press, USA
ISBN: 0199556601
Category : Business & Economics
Languages : en
Pages : 613
Book Description
This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.
Marketing Strategy and Competitive Positioning
Author: Graham J. HooleyPublisher: Pearson Education
ISBN: 9780273706977
Category : Business & Economics
Languages : en
Pages : 636
Book Description
Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.
Introduction to Business
Author: Lawrence J. GitmanPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1455
Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Competitive Marketing
Author: John O'ShaughnessyPublisher: Allen & Unwin Australia
ISBN: 9780046582432
Category : Marketing
Languages : en
Pages : 372
Book Description
Wharton on Dynamic Competitive Strategy
Author: George S. DayPublisher: John Wiley & Sons
ISBN: 9780471689577
Category : Business & Economics
Languages : en
Pages : 484
Book Description
Die Wharton Business School ist die älteste Institution ihrer Art in Amerika und eine der bestangesehenen der Welt. Ein Expertenteam aus fünf verschiedenen Fachgebieten in Wharton diskutiert hier eine der wichtigsten Fragen für ein Unternehmen der Gegenwart - die Sicherung der Wettbewerbsfähigkeit. Neueste Konzepte kreativer Strategien werden vorgestellt.
Competitive Social Media Marketing Strategies
Author: Gordon BowenPublisher: Business Science Reference
ISBN: 9781466697768
Category : Internet marketing
Languages : en
Pages : 0
Book Description
"This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' use of these online communities, highlighting pivotal issues such as brand management, customer loyalty, and online services"--
Competitive Marketing Strategy for Europe
Author: Linden BrownPublisher: Palgrave
ISBN: 9780333613511
Category : Business & Economics
Languages : en
Pages : 384
Book Description
Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. It studies the competitive positions of companies and shows how those positions can be changed through successfully applying the concepts of marketing strategy. Written for the strategist, both student and manager, Competitive Marketing Strategy for Europe identifies strategic issues attached to a range of competitive situations in case studies of more than 20 European firms. It evaluates in detail successful and failed strategies from a variety of industries.