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Private Label Strategy

Author: Nirmalya Kumar
Publisher: Harvard Business Press
ISBN: 9781422101674
Category : Business & Economics
Languages : en
Pages : 292

Book Description
The growth in private labels has huge implications for managers on both sides.

Private Label Strategy

Author: Nirmalya Kumar
Publisher: Harvard Business Press
ISBN: 9781422101674
Category : Business & Economics
Languages : en
Pages : 292

Book Description
The growth in private labels has huge implications for managers on both sides.

A Modern Guide to Food Economics

Author: Roosen, Jutta
Publisher: Edward Elgar Publishing
ISBN: 1800372051
Category : Social Science
Languages : en
Pages : 384

Book Description
This Modern Guide provides detailed theoretical and empirical insights into key areas of research in food economics. It takes a forward-looking perspective on how different actors in the food system shape the sustainability of food production, distribution, and consumption, as well as on major challenges to efficient and inclusive food systems.

Advances in National Brand and Private Label Marketing

Author: Francisco J. Martínez-López
Publisher: Springer Nature
ISBN: 3030769356
Category : Business & Economics
Languages : en
Pages : 145

Book Description
This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment.

Advances in National Brand and Private Label Marketing

Author: Juan Carlos Gázquez-Abad
Publisher: Springer Nature
ISBN: 303169192X
Category :
Languages : en
Pages : 153

Book Description

Advances in National Brand and Private Label Marketing

Author: Francisco J. Martinez-Lopez
Publisher: Springer Nature
ISBN: 3030477649
Category : Business & Economics
Languages : en
Pages : 191

Book Description
This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment. Further questions addressed here include: Should store brands be promoted? If so, what types of promotion should be used? How can private label penetration, especially premium private labels, best be dealt with? Are dual branding and coupons viable options?

Improving Marketing Strategies for Private Label Products

Author: Arslan, Yusuf
Publisher: IGI Global
ISBN: 1799802590
Category : Business & Economics
Languages : en
Pages : 407

Book Description
With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.

Private Label Strategy PDF Download

Private Label Strategy

Private Label Strategy

A Modern Guide to Food Economics

Advances in National Brand and Private Label Marketing

Advances in National Brand and Private Label Marketing

Advances in National Brand and Private Label Marketing

Improving Marketing Strategies for Private Label Products

Studies of organization and competition in grocery manufacturing

Technical Study No.3. Organization and Competition in the Dairy Industry

The Oxford Handbook of the Economics of Food Consumption and Policy

Technical Study No.6: Studies of Organization and Competition in Grocery Manufacturing