Compelling Storytelling Narratives for Sustainable Branding PDF Download

Author: Rodrigues, Paula
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 437

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Book Description
Consumers are applying more pressure on companies to embrace sustainable practices and tell purposeful stories to win their approval. They are increasingly critical of brands for their environmental and social impact, demanding authenticity and accountability. However, many businesses need help navigating this complex terrain, unsure of how to effectively integrate sustainability into their branding strategies. The lack of comprehensive resources that bridge the gap between theory and practice in sustainable branding is a significant challenge that needs immediate attention. Compelling Storytelling Narratives for Sustainable Branding solves this pressing problem through a collection of insightful chapters contributed by esteemed academics, researchers, and practitioners. This book offers a roadmap for businesses seeking to align their brand narratives with sustainability principles. By delving into the psychology of storytelling, analyzing successful case studies, and providing practical guidance, this compendium equips readers with the tools and strategies to integrate sustainability into their branding efforts authentically.

Author: David Aaker
Publisher: Morgan James Publishing
ISBN: 168350612X
Category : Business & Economics
Languages : en
Pages : 157

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Book Description
“All marketers should heed [the] advice” of this brand marketing guru in his latest book on digital storytelling.” —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-Cola Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories?intriguing, authentic, and involving narratives?apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories. Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.

Author: Andrei, Jean-Vasile
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 397

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Book Description
The current global economy faces many challenges, including environmental changes, evolving markets, and complex resource management issues. These challenges are interlinked and require a comprehensive approach to address effectively. While crucial, the transition to more sustainable practices poses significant challenges for businesses, governments, and societies worldwide. Companies must navigate the complexities of shifting to renewable energy sources, adopting sustainable agricultural practices, and implementing eco-friendly manufacturing processes, all while maintaining profitability and competitiveness in a rapidly evolving market. Marketing and Resource Management for Green Transitions in Economies offers a comprehensive solution by exploring the synergies and trade-offs between environmental changes, market evolution, and resource management dilemmas. It provides a cohesive strategy to steer the global economy towards sustainable growth and resilience. By presenting complex concepts that are accessible and highlighting practical implications, the book serves as a guide for businesses, governments, and societies looking to transition to more sustainable practices. This publication will be invaluable to academics, practitioners, and policymakers seeking to understand and implement sustainable practices in their operations. It will serve as a resource for business leaders looking to navigate the complexities of the green transition and for researchers exploring the intersection of environmental changes, market evolution, and resource management.

Author: Tomaselli, Gianpaolo
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 476

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Book Description
Corporate Social Responsibility (CSR) has become a crucial component in many industries, driving companies to adopt sustainable practices and prioritize the well-being of stakeholders. While CSR is widely discussed in sectors such as manufacturing and retail, its role in the health and social care sectors remains underexplored. In an era where resilience, environmental sustainability, and social accountability are becoming increasingly important, understanding how CSR initiatives can enhance both the operational and ethical dimensions of health and social care institutions is essential for the future of these sectors. Corporate Social Responsibility in Health and Social Care provides a comprehensive analysis of CSR's application in the critical fields of health and social care. Through a detailed exploration of topics like the green economy, waste management, and the well-being of stakeholders, this book offers an essential foundation for students and researchers alike. With a focus on the unique challenges and opportunities within the health and social care context, it serves both as a resource for academic study and a guide for institutions seeking to implement more responsible and resilient practices.

Author: Agboola, Bolapeju Mary
Publisher: IGI Global
ISBN:
Category : Education
Languages : en
Pages : 450

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Book Description
Navigating leadership and policy management in education requires a nuanced understanding of the complexities of educational environments and the evolving demands of contemporary society. As educational institutions deal with challenges in curriculum development, resource allocation, equity, and technology integration, effective leadership and policy management become crucial for fostering a thriving educational landscape. Educational leaders must balance student’s priorities, engage with administrators, and implement policies that drive meaningful improvements in student retention, leadership, and access to improved education. Navigating Leadership and Policy Management in Education explores the role of educational leaders and policymakers in student experiences. It offers solutions for effective administration and leadership informed by current challenges in student experiences, education sociology, and teacher professional development. This book covers topics such as higher education, professional development, and education policy, and is a useful resource for academicians, policymakers, teachers, educational administrators, government officials, scientists, psychologists, and researchers.

Author: Sedky, Ahmed
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 482

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Book Description
Resiliency strategies in business and healthcare are essential for navigating uncertainties and adapting to rapidly changing environments. Both sectors benefit from building strong partnerships, investing in workforce training, and leveraging data analytics to anticipate and respond to challenges. By proactively addressing potential vulnerabilities and cultivating adaptive capabilities, businesses and healthcare organizations can not only recover from setbacks more effectively but also sustain their operations and services in the face of future uncertainties. Resiliency Strategies for Long-Term Business Success discusses the essential strategies and practices required to build and maintain resilience in these critical sectors. This book explores strategies for building organizational resilience, such as implementing comprehensive risk management frameworks, investing in technology and infrastructure, and fostering a culture of continuous improvement and agility. Covering topics such as business excellence, nursing leadership, and quality management, this book is an essential resource for business leaders and executives, healthcare administrators and managers, risk management and continuity experts, policymakers, public health officials, consultants and advisors, academicians, researchers, and more.

Author: Darwish, Dina
Publisher: IGI Global
ISBN:
Category : Computers
Languages : en
Pages : 458

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Book Description
Virtual communities are a new frontier in the digital landscape. While these spaces are only in their infancy, it will not be long before they become a part of much of the population’s daily life. Before that becomes the case, it is important that we instill guidelines and parameters to ensure that those interacting with these digital spaces feel safe within them and are able to use them to their fullest capacity. Building Power, Safety, and Trust in Virtual Communities examines how online groups help people learn and change the way they think. In this book, different people with different academic backgrounds, methods, and personal experience with virtual groups look at this question. Case studies are included to help exemplify these findings. Together, these chapters discuss how virtual communities are built in ways that thinkers, researchers, and practitioners can understand.

Author: Tariq, Muhammad Usman
Publisher: IGI Global
ISBN:
Category : Education
Languages : en
Pages : 478

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Book Description
Artificial Intelligence (AI) has rapidly emerged as a revolutionary force across various sectors, with a profound influence permeating the domain of higher education. AI in higher education encompasses a wide range of applications designed to enhance teaching methodologies, streamline administrative processes, and personalize learning experiences. The transformative potential of AI lies in its ability to process vast amounts of data, identify patterns, and make intelligent decisions, which can significantly improve educational outcomes. AI-Driven Learning and Engagement in Higher Education provides a comprehensive exploration of these themes and offers insights into the theoretical foundations, practical applications, and ethical implications of AI in education. Each chapter delves into specific aspects of AI integration, from personalized learning and intelligent tutoring systems to administrative automation and ethical considerations. Covering topics such as applied artificial intelligence, online learning, and student success, this book is an excellent resource for educators, administrators, policymakers, researchers, academicians, and more.

Author: Sanmugam, Mageswaran
Publisher: IGI Global
ISBN:
Category : Education
Languages : en
Pages : 596

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Book Description
In the domains of education, learners tend to lose interest over time when they are being forced to learn. While the use of extrinsic rewards could motivate learners to a certain degree, it is not ideal as a long-term approach. Instead, learners should be inspired and ignited by the passion for learning itself. Persuasion, which refers to a symbolic process that adopts communication as a medium to achieve behavioral and attitudinal change, holds the potential to convince students to act in such a way. Power of Persuasive Educational Technologies in Enhancing Learning addresses the needs of future generation classroom through leveraging the art and science of persuasion to be incorporated into pedagogical, andragogical and Heutagogical approaches in teaching and learning while also utilizing various technologies. Also, this book offers novel and practical proposition and precedent to be employed in training, classrooms, higher institutions and more with the aim of reaching readers such as educators, academicians, researchers, scholars, instructors, instructional designers, and even students.

Author: Thealla, Pavan
Publisher: IGI Global
ISBN:
Category : Computers
Languages : en
Pages : 337

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Book Description
The rapid advancement of Industry 4.0 technologies is revolutionizing the travel, tourism, and hospitality industries, offering unparalleled opportunities for innovation and growth. However, with these advancements comes a significant challenge: cybersecurity. As organizations in these sectors increasingly rely on digital technologies to enhance customer experiences and streamline operations, they become more vulnerable to cyber threats. The need for clarity on how to effectively manage cybersecurity risks in the context of Industry 4.0 poses a severe threat to the integrity and security of these industries. Corporate Cybersecurity in the Aviation, Tourism, and Hospitality Sector presents a solution to this pressing problem by comprehensively exploring cybersecurity and corporate digital responsibility in the global travel, tourism, and hospitality sectors. It brings together cutting-edge theoretical and empirical research to investigate the impact of emerging Industry 4.0 technologies on these industries. It provides insights into how organizations can build cybersecurity capabilities and develop effective cybersecurity strategies. By addressing key topics such as cyber risk management policies, security standards and procedures, and data breach prevention, this book equips industry professionals and scholars with the knowledge and tools needed to navigate the complex cybersecurity landscape of the Fourth Industrial Revolution.