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Author: Erdener Kaynak Publisher: Praeger Publishers ISBN: 9780275912024 Category : Business & Economics Languages : en Pages : 309
Book Description
Analyzes and contrasts different marketing systems from an international perspective. Noted experts in the areas of marketing and international business examine, in depth, such topics as consumer behavior, distribution systems, marketing strategies, publilc policy, and special markets.
Author: David Carson Publisher: ISBN: Category : Marketing Languages : en Pages : 560
Book Description
Examination of the comparative systems research method in respect of international marketing - includes sections on (1) the background and goals, (2) the marketing environment (incl. Geographical aspects, sociological aspects, economic implications, cultural factors, etc.), (3) marketing institutions (incl. Wholesale trade and retail trade organisations, financing and publicity institutions, etc.), and (4) marketing methodology. Bibliography pp. 521 to 526.