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Author: Amanda C. Quick Publisher: ISBN: 9780787629380 Category : Business enterprises Languages : en Pages : 782
Book Description
Covers more than 400 prominent companies most studied by students. Entries follow a standard set of rubrics to facilitate comparison between companies. Also included are company logos, illustrations and ticker symbols, current market share, new products, and where to write for an annual report.
Author: Amanda C. Quick Publisher: ISBN: 9780787629380 Category : Business enterprises Languages : en Pages : 782
Book Description
Covers more than 400 prominent companies most studied by students. Entries follow a standard set of rubrics to facilitate comparison between companies. Also included are company logos, illustrations and ticker symbols, current market share, new products, and where to write for an annual report.
Author: IT-Shades Publisher: EGBG Services LLC ISBN: Category : Business & Economics Languages : en Pages : 30
Book Description
This document brings together a set of latest data points and publicly available information relevant for Hospitality Industry. We are very excited to share this content and believe that readers will benefit from this periodic publication immensely.
Author: Greg Creed Publisher: HarperCollins Leadership ISBN: 140022330X Category : Business & Economics Languages : en Pages : 289
Book Description
Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success. In 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with co-author and CMO, Ken Muench. Together, they developed the R.E.D (Relevance, Ease, Distinctiveness) method. It’s simple methodology does not require complicated terms and a PhD to understand, it’s actually quite simple—marketing works in three very different ways: Relevance—Is it relevant to the marketplace? Ease—Is it easy to access and use? Distinction—Does it stand out from competition? By combining actual examples from Yum! and other recognizable brands of every size around the world with the latest findings in marketing, neuroscience, and behavioral economics, and the author’s own experience marketing three different brands across 120 countries, your brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D Marketing.
Author: Simon Hudson Publisher: Goodfellow Publishers Ltd ISBN: 1908999349 Category : Business & Economics Languages : en Pages : 166
Book Description
Customer service is of critical importance for the tourism and hospitality sector now more than ever before as customers are looking to increase value for money and are less forgiving of mediocre service. However, despite its importance, quality customer service is the exception rather than the norm in many parts of the world. Customer Service for Hospitality and Tourism is a unique text and vital to both students and practitioners as it explains not only the theory behind the importance of customer service but also acts as a guidebook for those wishing to put this theory into practice. In essence it is the ‘whys’ and ‘hows’of customer service. It is easy to read, very current, and full of references to all the latest research from both academic and practitioner literature. Chapters cover important topics such as the financial and behavioural consequences of customer service, consumer trends influencing service, developing and maintaining a service culture, managing service encounters, the importance of market research, building and maintaining customer relationships, providing customer service through the servicescape, the impact of technology on customer service, the importance of service recovery, and promoting customer service internally and externally. Key features include: An ‘At Your Service’ Spotlight at the beginning of each chapter focuses on the achievements of successful individuals related to the art of customer service. Each chapter contains a ‘Service Snapshot’ - short, real-life cases to illustrate a particular concept or theoretical principle presented in the chapter. Detailed international ‘Case Studies’, which cover a variety of sectors, organizations and regions designed to foster critical thinking, the cases illustrate actual business scenarios that stress several concepts found in the chapter. They analyze customer service in the U.S., South America, South Africa, Europe, Russia, Australia, China, Canada, Korea and Dubai.
Author: Carl Orsbourn Publisher: ISBN: 9781645439486 Category : Languages : en Pages : 264
Book Description
The omnichannel disruption that upended retail has finally come to the restaurant industry. Restaurateurs must shift how they think, behave, and invest to survive and thrive. Today's consumers are well-conditioned in their expectations: they want the same tech-savvy, on-demand, and frictionless interactions with restaurants that they get in every other vertical. If you think your 1,000-unit restaurant chain is too big to fail, remember that 1,000-unit Sears closed nearly all of its stores after it filed for bankruptcy in February 2019. If you think your local family independent restaurant is too beloved to fail, remember the Amazon effect changed the face of main street and traditional retailing. Delivering the Digital Restaurant explores the massive disruption facing American restaurants through first-hand accounts of food industry veterans and start-up entrepreneurs innovating the future of food. Combining sociological observations, rich industry data, and insider knowledge, Delivering paints a picture of how food is evolving and how you as a leader, owner, or operator can successfully innovate and meet the new consumer demands to capitalize on the opportunities ahead. Those who understand this digital disruption will be better positioned to embrace the innovation that consumers are demanding. Those who resist will surely be left behind.
Author: Donald M. Truxillo Publisher: Routledge ISBN: 042961893X Category : Psychology Languages : en Pages : 774
Book Description
Psychology and Work is a new edition of the award-winning textbook written for introductory Industrial and Organizational (I-O) Psychology classes. This book makes the core topics of I-O Psychology clear, relevant, and accessible to students through its dynamic design. The real-world examples from the perspectives of employees and employers highlight how I-O Psychology is applied to today’s workplace. Psychology and Work, Second Edition covers the core areas of I-O Psychology including an overview of the field and its history. The topics covered include up-to-date research methods and statistics; job analysis and criterion measurement; performance appraisal; personnel selection; training and development; work motivation; leadership; job attitudes and emotions, occupational health psychology, safety, and stress; teams; and organizational structure, culture, and change. Throughout the text, an emphasis is placed on essential issues for today’s workplace such as diversity and inclusion, the evolving role of big data and analytics, legal issues, and the changing nature of work. Written by dedicated I-O professors with expertise in I-O Psychology and teaching this course, the book and supporting materials provide a range of high-quality pedagogical materials, including interactive features, quizzes, PowerPoint slides, numerous case studies, recommended videos, and an expanded, high-quality test bank.
Author: Bobby Flay Publisher: Clarkson Potter ISBN: 0593232380 Category : Cooking Languages : en Pages : 257
Book Description
Think you can cook better than Bobby Flay? Put your kitchen skills to the test and cook alongside Bobby and his competitors with more than 100 recipes from the hit show. NAMED ONE OF THE BEST COOKBOOKS OF THE YEAR BY FOOD NETWORK Beat Bobby Flay brings the excitement of the Food Network show stage into your home kitchen, with more than 100 recipes for breakfast and brunch, weeknight-worthy dinners, and stunning desserts that make every meal a winner. Bobby’s best recipes and other favorites from the show make appearances, from Seafood Fra Diavolo with Saffron Fettuccine (handmade pasta always wins the judges’ hearts) to Mushroom and Goat Cheese Chiles Rellenos (the secret: crispy Brussels sprout leaves) and Bittersweet Chocolate Soufflé. Sprinkled throughout Bobby’s recipes are behind-the-scenes stories of fan-favorite moments, tips to help you “beat the clock” when you’re pressed for time, and pro-chef suggestions for everything from meal prep to garnish (when in doubt, add anchovy breadcrumbs!). Alongside Bobby’s favorites are a wealth of recipes from his competitors on the show who beat Bobby Flay, including Alex Guarnaschelli’s Lobster Newberg, Marcus Samuelsson’s Doro Wat (Ethiopian chicken stew), and Shelby Sieg’s Lemon-Thyme Olive Oil Cake. The ultimate companion cookbook to one of the country’s favorite Food Network shows, Beat Bobby Flay also features beautiful, all-new color food photography as well as shots from everyone’s favorite episodes. With Bobby’s expertise and tried-and-true tips helping you stay in it to win it, you’ll be ready to crush any competition that comes your way!
Author: Stephen Klemich Publisher: HarperCollins ISBN: 0062886843 Category : Business & Economics Languages : en Pages : 344
Book Description
A leadership consultant and neuropsychologist identify the universal habits of the heart and mind—the keys to unlocking our true potential, creating our best selves and eliminating behavior patterns that hold us back. Why is it so hard for leaders to coach employees who are struggling? Why do we repeat the same mistakes and negative behaviors? Common wisdom says you always have a choice in how you react or respond. But, as corporate consultant Stephen Klemich and clinical psychologist Mara Klemich contend, until you recognize why you make choices, and how the heart and the brain work together to shape your behavior, you can’t change long-ingrained patterns and discover your best self. The Klemichs have developed a model backed by extensive research and data, and paired it with character-led personal development, to help you answer the "Why?" and eliminate behavior that is “below the line.” In Above the Line, they argue that that the quality of your life flows from the attitudes of your heart. Offering wise, compassionate, and practical advice, this book explores the deep, fundamental drivers of human behavior that exist within your heart—the seat of your character. It reveals that all of these behaviors can be explained by four principles—humility, love, pride, and fear—which influence every facet of your life, for better or for worse. We are all designed for greatness, but so often our best self is pitted against our worst. The pressures of life are pulling our character below the line while our authentic self is drawing us to live above the line. When you fully understand that the four principles are at the root of your behavior, you can begin the journey to become your best self and navigate life more effectively and successfully. Filled with proven strategies, Above the Line will create lasting changes in your behavior and improve your life personally and professionally—so you can make a positive impact on the world around you.
Author: Eva Chen Publisher: Feiwel & Friends ISBN: 1250869617 Category : Juvenile Fiction Languages : en Pages : 21
Book Description
An Instant New York Times Bestseller! This joyful and lyrical picture book from New York Times bestselling author Eva Chen and illustrator Sophie Diao is a moving ode to the immigrant experience, as well as a manifesto of self-love for Chinese American children. What do you see when you look in the mirror, Mei? Do you see beauty? We see eyes that point toward the sun, that give us the warmth and joy of a thousand rays when you smile. We see hair as inky black and smooth as a peaceful night sky. We see skin brushed with gold. Praise for I Am Golden: "[A] richly metaphoric celebration of Chinese American identity ... Luminous, gently textured digital art by Diao includes thoughtful, recognizably Chinese cues that add further dimension ... A loving, affecting tribute to how children of immigrants can serve as bridges and torchbearers for their communities." —Publishers Weekly, starred review "From the outset, this gorgeous picture book exudes joy and celebration of identity. Through dazzling illustrations, Diao brings to exuberant life best-selling Chinese American author Chen’s message of finding love and power in one’s differences. ... This powerful and uplifting story captures [Chinese] American joy and is a definite must-read." —Booklist, starred review
Author: Amanda C. Quick
Author: Amanda C. Quick
Author: IT-Shades
Author: Greg Creed
Author: Simon Hudson
Author: Carl Orsbourn
Author: 
Author: Donald M. Truxillo
Author: Bobby Flay
Author: Stephen Klemich
Author: Eva Chen