Author: Naresh K. Malhotra Publisher: Springer ISBN: 3319169432 Category : Business & Economics Languages : en Pages : 509
Book Description
This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: Joe Studwell Publisher: Open Road + Grove/Atlantic ISBN: 0802193471 Category : Business & Economics Languages : en Pages : 434
Book Description
“A good read for anyone who wants to understand what actually determines whether a developing economy will succeed.” —Bill Gates, “Top 5 Books of the Year” An Economist Best Book of the Year from a reporter who has spent two decades in the region, and who the Financial Times said “should be named chief myth-buster for Asian business.” In How Asia Works, Joe Studwell distills his extensive research into the economies of nine countries—Japan, South Korea, Taiwan, Indonesia, Malaysia, Thailand, the Philippines, Vietnam, and China—into an accessible, readable narrative that debunks Western misconceptions, shows what really happened in Asia and why, and for once makes clear why some countries have boomed while others have languished. Studwell’s in-depth analysis focuses on three main areas: land policy, manufacturing, and finance. Land reform has been essential to the success of Asian economies, giving a kick-start to development by utilizing a large workforce and providing capital for growth. With manufacturing, industrial development alone is not sufficient, Studwell argues. Instead, countries need “export discipline,” a government that forces companies to compete on the global scale. And in finance, effective regulation is essential for fostering, and sustaining growth. To explore all of these subjects, Studwell journeys far and wide, drawing on fascinating examples from a Philippine sugar baron’s stifling of reform to the explosive growth at a Korean steel mill. “Provocative . . . How Asia Works is a striking and enlightening book . . . A lively mix of scholarship, reporting and polemic.” —The Economist
Author: World Intellectual Property Organization Publisher: WIPO ISBN: 9280533290 Category : Law Languages : en Pages : 232
Book Description
This authoritative report analyzes IP activity around the globe. Drawing on 2020 filing, registration and renewals statistics from national and regional IP offices and WIPO, it covers patents, utility models, trademarks, industrial designs, microorganisms, plant variety protection and geographical indications. The report also draws on survey data and industry sources to give a picture of activity in the publishing industry.
Author: Giselle C Bricault Publisher: Springer Science & Business Media ISBN: 9401114587 Category : Business & Economics Languages : en Pages : 1084
Book Description
This book represents the seventeenth edition of the leading IMPORTANT reference work MAJOR COMPANIES OF THE ARAB WORLD. All company entries have been entered in MAJOR COMPANIES OF THE ARAB WORLD absolutely free of ThiS volume has been completely updated compared to last charge, thus ensuring a totally objective approach to the year's edition. Many new companies have also been included information given. this year. Whilst the publishers have made every effort to ensure that the information in this book was correct at the time of press, no The publishers remain confident that MAJOR COMPANIES responsibility or liability can be accepted for any errors or OF THE ARAB WORLD contains more information on the omissions, or fqr the consequences thereof. major industrial and commercial companies than any other work. The information in the book was submitted mostly by the ABOUT GRAHAM & TROTMAN LTD companies themselves, completely free of charge. To all those Graham & Trotman Ltd, a member of the Kluwer Academic companies, which assisted us in our research operation, we Publishers Group, is a publishing organisation specialising in express grateful thanks. To all those individuals who gave us the research and publication of business and technical help as well, we are similarly very grateful. information for industry and commerce in many parts of the world.
Author: Naresh K. Malhotra
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Author: Tong-gi Kim
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Author: Joe Studwell
Author: World Intellectual Property Organization
Author: Giselle C Bricault
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